Are you playing an infinite or a finite game?
Ben Bergeron has been operating CrossFit New England for more than ten years. From the very beginning, he knew he didn’t want to take money from investors or partners to grow the business. Here’s why.
ABOUT OPEN GYM
Open Gym aims to elevate the entire CrossFit affiliate community by amplifying the voices of the most successful, experienced, & visionary voices within it. Our mission: To future-proof gyms for many more years to come.
Patrick Cummings has been building brands & creating media inside the CrossFit space since 2006, when he helped start Again Faster Equipment. He co-hosts the popular podcast Chasing Excellence with Ben Bergeron, & serves as a brand coach at Functional Branding, working with gym owners to better build their impact machines.