Why is embracing diversity good for business?

December 10, 2019 by
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Alyssa Royse has long been a voice for greater diversity within the CrossFit community. In this conversation, she tells us how Rocket CrossFit is striving to be an example of exactly what that looks like. (You can learn from Alyssa in person at one of her inclusivity workshops.)

Big thanks to the sponsor of today’s episode, Wodify, the all-in-one software platform for CrossFit gyms.

ABOUT OPEN GYM

Open Gym aims to elevate the entire CrossFit affiliate community by amplifying the voices of the most successful, experienced, & visionary voices within it. Our mission: To future-proof gyms for many more years to come.

ABOUT PATRICK

Patrick Cummings has been building brands & creating media inside the CrossFit space since 2006, when he helped start Again Faster Equipment. He co-hosts the popular podcast Chasing Excellence with Ben Bergeron, & serves as a brand coach at Functional Branding, working with gym owners to better build their impact machines.

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