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Are you designing to optimize for consistency?

Dec 21, 2019 by

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Jon Gilson is an entrepreneur & CrossFit L4 trainer. He said something to me recently that felt true & worth exploring, that the job of the affiliate is to get their members to come back tomorrow. Here’s what he meant.

Big thanks to the sponsor of today’s episode, Wodify, the all-in-one software platform for CrossFit gyms.


Open Gym aims to elevate the entire CrossFit affiliate community by amplifying the voices of the most successful, experienced, & visionary voices within it. Our mission: To future-proof gyms for many more years to come.


Patrick Cummings has been building brands & creating media inside the CrossFit space since 2006, when he helped start Again Faster Equipment. He co-hosts the popular podcast Chasing Excellence with Ben Bergeron, & serves as a brand coach at Functional Branding, working with gym owners to better build their impact machines.


The Morning Chalk Up’s mission is to educate, inform and inspire. To find relevant and timely stories that contribute to the whole community and each reader’s growth as an athlete. We believe that a giving community is a growing community, which is why we commit resources to help those in need thrive and grow. Sign up to receive the fittest news here.

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