Is a group fitness model a flawed delivery system?
Marcus Filly once drank the CrossFit kool-aid, co-owning a gym & competing at the Games. Then he began questioning why the fitness he was delivering to members looked different from his own & whether there was a better way.
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Open Gym amplifies the voices, experiences, & insights of some of the brightest minds in the gym business. New conversations are published every Tuesday morning.
Patrick Cummings has been building brands & creating media inside the CrossFit space since 2006, when he helped start Again Faster Equipment. He co-hosts the popular podcast Chasing Excellence with Ben Bergeron, & serves as a brand coach at Functional Branding, working with gym owners to better build their impact machines.