Jeremy Thiel co-founded CrossFit Central in 2005. Through the boom years of affiliate growth, Central stretched to 5 locations. But that kind of scale ultimately didn’t work for them. Here’s where his ambitions are these days.
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Patrick Cummings has been building brands & creating media inside the CrossFit space since 2006, when he helped start Again Faster Equipment. He co-hosts the popular podcast Chasing Excellence with Ben Bergeron, & serves as a brand coach at Functional Branding, working with gym owners to better build their impact machines.