What does it mean to have professional coaches?

March 10, 2020 by
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Nicole Christensen started CrossFit Roots in 2008. These days, Roots boasts a 10,000-foot facility & seven CF Level 3 or 4 coaches on staff. Attracting & developing that kind of coaching expertise didn’t happen by accident.


Open Gym amplifies the voices, experiences, & insights of some of the brightest minds in the gym business. New conversations are published every Tuesday morning.


Patrick Cummings has been building brands & creating media inside the CrossFit space since 2006, when he helped start Again Faster Equipment. He co-hosts the popular podcast Chasing Excellence with Ben Bergeron, & serves as a brand coach at Functional Branding, working with gym owners to better build their impact machines.

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