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Under New Ownership: Three Major Takeaways From CrossFit Inc.’s Big Day

Jun 25, 2020 by

CrossFit Inc. has a new owner and CEO.

That sentence alone places this past Wednesday as one of the most monumental days in the CrossFit community’s two decades of existence, and the early morning announcement that Greg Glassman would be selling the company sent shockwaves through the community as word spread quickly on social media. Affiliate owner and tech entrepreneur Eric Roza will step forward as the new owner and CEO of a company that has been beleaguered by controversy in recent weeks, and we’ve got the three big takeaways from CrossFit Inc.’s landmark announcement.

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