HWPO Part of Dynasty Building Around Athletes’ Branding, But CEO Matt O’Keefe Says This is Not Just ‘Growth for the Sake of Growth’

August 18, 2022 by
Photo courtesy of HWPO

When Mat Fraser retired after the 2020 CrossFit Games, many in the community wondered what he would do next? Turns out Fraser is doing just fine as he continues to build his brand and has now added two more stars to his growing roster. 

Rob Kearney has joined HWPO Training, the online training business of five-time CrossFit Games winner Fraser, helping to launch HWPO Strong, which features four designated strength training days per week. 

Kearney, who self-markets as “The World’s Strongest Gay,” is a world record holder in a number of lifts, and a regular competitor in many strongman competitions around the world. Among them include, World's Strongest Man, the Arnold Strongman Classic, and the Arnold Strongman Australia.

The 30-year-old, who actually got into Strongman competitions through CrossFit, said the program has CrossFitters specifically in mind given the unique and varied skill sets they have to develop simultaneously.

This content is available exclusively to Members

Become an member and start enjoying full access to all our community and sports content, and an ad-free experience.


  • Exclusive content
  • Ad-Free web/app experience
  • Comments on articles
  • Exclusive 15% WIT discount
  • $1 per month for the first 4 months, $8 each month after

  • Exclusive content
  • Ad-Free web/app experience
  • Comments on articles
  • Exclusive private Facebook Group
  • Regular coffee breaks hang outs
  • Exclusive 15% WIT discount
billed annually

Already a member? Log In.

Get the Newsletter

For a daily digest of all things CrossFit. Community, Competitions, Athletes, Tips, Recipes, Deals and more.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.