Rucking Interest Online Grew by 118% in 2023, And Why This is Great For CrossFit

January 16, 2024 by
Credit: GoRuck

Recently CrossFit HQ announced that the world’s leading ruck-related company GORUCK would be the official apparel and footwear sponsor of the CrossFit Games in 2024.

While GORUCK has been active in the CrossFit community for many years now, the sponsorship still caught some of us by surprise as we wondered how a company that seemingly does only one thing has enough cash flow for such a large partnership.

Essentially, we thought that the activity of rucking, simply walking a set distance with a weighted backpack, was a fringe hobby or a great training tool for people in the military.

But after looking at the worldwide growth of rucking, it turns out (and makes complete sense) that GORUCK knew something we didn’t.

This content is available exclusively to Members

Become an member and start enjoying full access to all our community and sports content, and an ad-free experience.

PROMO

  • Exclusive content
  • Ad-Free web/app experience
  • Comments on articles
  • Exclusive 15% WIT discount
  • $1 per month for the first 4 months, $8 each month after

  • Exclusive content
  • Ad-Free web/app experience
  • Comments on articles
  • Exclusive private Facebook Group
  • Regular coffee breaks hang outs
  • Exclusive 15% WIT discount

Already a member? Log In.

Get the Newsletter

For a daily digest of all things CrossFit. Community, Competitions, Athletes, Tips, Recipes, Deals and more.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.