Make More Magic: A Response to CrossFit HQ’s Bold Changes

January 31, 2024 by and
Credit: https://www.instagram.com/pqp.photo/

In late November, CrossFit HQ announced its first affiliate fee increase in 11 years. In an interview with this publication, CEO Don Faul said that the company was “break even” in 2022, which “[doesn’t] allow us to make the types of investments in our community, our growth, that we need.”

On a recent episode of Chasing Excellence, we sat down to talk about Ben’s overall assessment of the changes. Since the gym opened in 2007, CrossFit New England’s affiliate fee has been $500 annually. CrossFit HQ recently announced it’s increasing to $4,500.

Here’s our conversation, edited for clarity and brevity.

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