How Some Affiliate Owners are Maximizing the CrossFit Open’s Value for Themselves and their Communities

February 1, 2024 by
Credit: Voodoo CrossFit

Every year, tens of thousands of CrossFit athletes around the world catch the fever of the Open, a fever that challenges them, motivates them, lifts them to a new level, and energizes everyone in its wake.

For the gym owner, though, the Open can be a time-consuming, energy-draining experience with no financial reward. And when they do charge a stipend, it’s usually just enough to cover the cost of the floor tape.

It doesn’t have to be this way. 

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