Our Story

We created the Morning Chalk Up in March 2016 to deliver the best CrossFit and elite fitness content together in one email Monday through Friday. Today we’ve become the industry’s go-to source for staying up to date with the CrossFit community.


Our Mission

The Morning Chalk Up’s mission is to educate, inform and inspire. To find relevant and timely stories that contribute to the whole community and each reader’s growth as an athlete. We believe that a giving community is a growing community which is why we commit resources to help those in need thrive and grow.


Our Team

Justin LoFranco

Founder // Adventurer
Location: California

“Write it on your heart that every day is the best day in the year. He is rich who owns the day, and no one owns the day who allows it to be invaded with fret and anxiety.” — Ralph Waldo Emerson

Jessica Danger

Editor // Wrangler of Words
Location: California

“The unfettered have a deep appreciation of being unfettered, even if they are unable to express it.” — Greg Glassmann

Eric Sherred

Tech Guru // Cat Herder
Location: Florida

“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.” — Frank Herbert

Mat Masoni

Designer // Beer Snob
Location: California

“We are the musicmakers, and we are the dreamers of dreams” — Willy Wonka