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Morning Chalk Up

August 14

Healthy Steps Nutrition

Happy Friday and welcome to the Morning Chalk Up. Over the past few weeks, the NYPD CrossFit affiliate partnered with Syn Martinez and Afrobrutality to host community workouts with local African American youth in Harlem, Tommy Marquez has more. And, if your gym has disaffiliated, be sure to check out the LawFit piece below.

Thank you for all the quote suggestions, story tips and PRs. Keep them rolling in at [email protected].

The Morning Chalk Up is looking for an experienced writer interested in writing CrossFit Games athlete feature stories for the premium content section of the website. Apply now!



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“Strength doesn’t come from what you can do. It comes from overcoming the things you once thought you couldn’t.” – Rikki Rogers


NYPD CrossFit: Community Building Through Fitness

  NYPD CrossFit: Community Building Through Fitness  

About a month ago we detailed how the New York City Police Department and members of the Harlem community joined forces to bring fitness to the streets in hopes of building a bridge between the groups amidst growing racial tensions across the country.

Two weeks later they gathered again for a second community workout in Upper Harlem, and in the following weeks have put on joint community workouts in Brooklyn’s Highland Park, and the Bronx’s Morrisiana neighborhood as a growing effort to continue outreach through the avenue of fitness.

The healing power of fitness: NYPD CrossFit is a law enforcement affiliate with 250 police officers as members that built their program around the therapeutic benefits of constantly varied, functional movements, performed at a high intensity to reverse the troubling trends of officer suicide rates.

  • “In addition to the things the department has done, we’ve found that the atmosphere and energy in the gym has helped tremendously,” says Lt. Ron Perez, President of NYPD CrossFit, “thankfully the (suicide) numbers have gone down, and I think that CrossFit can used as a platform to mend some of the relationship in the community as well.”

Moving the ball forward: After the first joint workout came together in about a week Lt. Perez — who is part of the Community Affairs Bureau — brought the event to his superiors and the success of the first workout and the second workout was greenlit with the hopes of bringing even more to the table.


Are You Building A Nutrition Program?

Healthy Steps Nutrition
Are You Building A Nutrition Program?

Most gym owners know they need to be talking about nutrition in order for their clients to see amazing results. The problem is they are unsure where to start when building a nutrition program from scratch.

This week on the Grow Your Nutrition Business Podcast, Nicole Aucoin, founder of Healthy Steps Nutrition, & Ashley Osterman, Director of Nutrition Education, discuss how to use a challenge to increase excitement with existing members and build momentum for an ongoing nutrition program.

If you are looking to launch a nutrition challenge and add a revenue stream through nutrition coaching, listen to this week’s podcast episode and subscribe today!




Is your Business Healthy? Average Client Value, Retention, Business Profit

  Is your Business Healthy? Average Client Value, Retention, Business Profit  

(Editor’s Note: This is part two of a three-part series on gym metrics. Start with part one here.)

Last week, we reported that when it comes to metrics, business mentors and experts say small gym owners aren’t tracking the right things, and it’s hurting their business.

By and large, the experts agree: The important analytics gym owners should both track and work to improve include:

  • Average client value (ACV) or average revenue per member (ARM)
  • Lifetime client value (LCV)
  • Business Profit

LawFit: Potential Pitfalls to Disaffiliating

  LawFit: Potential Pitfalls to Disaffiliating  

Generally, CrossFit, Inc.’s (“CrossFit”) affiliates are granted a license to use the CrossFit name, trademarks, trade names, service marks or logos designated in writing by CrossFit.  Those who are considering disaffiliating should weigh the loss of this right in their decision.  Similarly, those who have disaffiliated should revisit their customer facing marketing, advertising, promotional materials, website, social media etc. to ensure CrossFit’s licensed marks are no longer being used.  Continued use after disaffiliation could expose you to litigation risk.  

Why does CrossFit do this? Intellectual property, including trademarks, are extremely important business assets.  For example, CrossFit’s trademark, CROSSFIT®, is just one of many of their marks that contains a significant amount of value built through time, money, goodwill, and reputation.  Of course, trademarks can be subject to misuse through, but not limited to, infringement, dilution, cybersquatting, false advertising, and tarnishment. A failure to enforce a trademark for misuses will result in a weakening of the mark and loss of distinctiveness, which can lead to a loss of the trademark.

CrossFit’s position. CrossFit is no stranger to monitoring for misuse and openly and aggressively enforcing their rights.

  • CrossFit Inc. leads the fight and regularly goes to battle in court to protect its trademarks and the affiliates who license them[.]
  • The CrossFit Journal, “CrossFit: Defending the Name,” p. 2, by Dale Saran (October 2013).



Rich Froning vs Rich Froning

Check out this fun workout with a twist — it’s 2020 Rich Froning against 2013 Rich Froning in the iconic event “Legless,” Tommy Marquez’s favorite Games moment. Want to place a wager on who wins?

  Morning Chalk Up  



Your Fitness Career with Active Life’s Coach Immersion Course

More than 90% of Active Life’s Coach Immersion graduates rate the course 10/10. “I’m so sad it’s over! I learned more in this course than in 4 years of college. My business and life are changed!” Ready to take your career in fitness to the next level?

  Morning Chalk Up  


Your Grapes with Margaux Alvarez

Margaux Alvarez has been offering at-home workouts throughout the COVID-19 lockdown, helping people stay fit without heading to the gym. In that spirit, and in the spirit of “WIne Wednesday,” check out this workout that you can do with just a pair of dumbbells and a bench (or other flat surface). Keep the weight low and the intensity high.

  Morning Chalk Up  


About the Sport Loved by the 31st President and CrossFit

President Hoover didn’t like to workout, but White House physician Joel T. Boone worried about the chief executive’s cigar-smoking, sedentary, snacking habits. So, he invented an entirely new sport, “Hooverball,” a game where a weighted medicine ball is thrown over a net. Learn more about the history and rules of the game, and why CrossFitters have been big fans.



Congratulations to Bryan C., who was the first to correctly answer which Country/Region did not win a CrossFit Invitational. The correct answer was Canada.

  • Today’s question: How many non-United States-based Teams have been on the CrossFit Games Team/Affiliate Cup Podium?

Submit your answer.





Community Round-Up

Here’s a quick round-up of some fundraisers and competitions across the community:

  • Why Suffer Alone? 2020 Challenge: Last year SufferwithFriends raised over $9,000 and with a matching donation from Street Parking, they donated $18,000 to the American Foundation for Suicide Prevention (AFSP). The Second Annual Why Suffer Alone? Challenge will take place August 21-23 and again support the AFSP which is the nation’s largest nonprofit dedicated to saving lives and bringing hope to those affected by suicide. You can donate, register and pre-order t-shirts, the fundraiser involves one workout that can be completed anytime during the weekend with limited equipment.  
  • NCFIT Summer Reset: Looking to get back on track? Hit reset with NCFIT. NCFIT’s free Summer Reset Program will provide you with weekly health and wellness tips delivered straight to your inbox and the chance at prize packs from YETI. The goal is not to be perfect for 6 weeks, but to develop sustainable consistency to reach your goals. 
  • BCS Classic: For the 11th year, the BCS Classic, in Bryan, TX will take place on August 22. Last year the event raised more than $27k for the Ronald McDonald charities, in partnership with Rich Froning who also programmed the workouts. Register now, there’s still time!
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