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💵💵💵 Reebok Drops Mega Cash on Athletes

 
Morning Chalk Up

July 21   |   POWERED BY

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Happy Wednesday Morning Chalk Up readers! We are exactly one week away from the start of Individual Event 1 at the CrossFit Games and now we know Event 8 will be upside down 🤸‍♀️🤸‍♀️🤸‍♀️.

In today’s edition:

  • Reebok offering mega bonus prize money to Games competitors.
  • Why Laura Horvath is set up to make a run for the podium.
  • Masters athletes debunk the concept of “you can’t get stronger after 50.”
  • Sneak peek at NOBULL CrossFit Games medals.
 
QUOTE OF THE DAY + Send us a Quote

“If I'm signing up, you're f*cked.” - Mat Fraser in Resurgence

 
CROSSFIT GAMES
  Exclusive: Reebok Offering Nearly $1 Million in Bonus Prize Purses to Games Competitors  

Exclusive: Reebok Offering Nearly $1 Million in Bonus Prize Purses to Games Competitors

Later today, Reebok will announce plans to offer all divisions competing at the 2021 CrossFit Games up to $10,000 per eligible event they win ($1,000 to age group and adaptive divisions) if an athlete wears a Reebok shoe during that event. The Reebok Bonus Program, as it’s being called, has the potential to add up to nearly $1,000,000 in additional prize money on top of $2.5 million up for grabs already.

The bonuses:

  • Individual/Teams Divisions: $10,000 for first place finishers; $2,000 for second place finishers (Team prize money is per team, not per individual).
  • Masters/Teens/Adaptive Divisions: $1,000 for first place finishers; $500 for second place finishers.
  • Important: Reebok will have some shoes in Madison to offer to competing athletes, so it’s highly encouraged to pack a pair of nanos to compete.
  • Details for athlete applications below. 

One big thing: The impact of this new single-event payout can’t be understated and it has the potential to significantly alter the way athletes approach individual events, as the total take home equals $13,000 for a first place finish ($10,000 from Reebok and $3,000 from CrossFit).

  • If an athlete wins just one event ($13,000), he or she will earn the same as finishing 15th overall. It is also more than double the Semifinals payout for first pace.
  • If an athlete wins two events ($26,000), that would be more than 10th place overall takes home.
  • Athletes and teams will now have to decide between giving their all in one event for a big payout, and saving themselves for the later in the competition.
  • As we’ve pointed out on several occasions, the cost to compete at the CrossFit Games continues to rise especially for international athletes and teams, without significant increases in earning potential throughout the year. Winning just one event will pay for your entire trip and then some.

Why this is great for fans: Outside of the athletes themselves, fans likely benefit the most in the form of athletes selling out in a workout, creating photo finishes that bring the crowd to their feet.

  • It remains to be seen whether this has the potential to steal first place finishes from podium-seeking athletes, but if it does, that would cause the leaderboard to tighten, increasing the intensity of the race to the top on the final day of competition.

The big picture: Reebok clearly isn’t exiting CrossFit, something their president Matt O’Toole reiterated earlier this year, and their investment into the sport in a significant and sizable way paves the way for other brands to find innovative ways to get more involved.

How to register with Reebok (For athletes/teams):

  • Athletes must sign a participation agreement with Reebok before an event takes place to qualify for the prize money.
  • To register, athletes and teams must email [email protected].
  • If the agreement isn’t signed before competing, you will be ineligible.
  • An ineligible event would be an event where shoes are not worn like in a swim event. All other events apply.
  • Athletes must wear a version of the Reebok Nano, Reebok Legacy Lifter II, or Reebok Floatride.
 
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Don't Let Your Nutrition be a Headache

Don't Let Your Nutrition be a Headache

Let us know if this sounds familiar: You’re crushing daily WODs, but you need to get a handle on your nutrition.

You read through zone, paleo, 5:2, intermittent fasting, and something called IIFYM, and when you’re done…you’re so confused you wish you’d never started.

Yeah, been there.

Hybrid Nutrition is different. They cut through the BS and give you the real-world knowledge to take control of your nutrition. Including:

  • Getting your balance right between gains and life.
  • Tips for grocery shopping, restaurant ordering, and eating on the go.
  • Action plans, so you take make instant changes each chapter.

So how about skip the headache, enroll on the HYBRID Nutrition Course, and get straight to the results.

 
SPEED READS

CROSSFIT GAMES 2021:

  • Individual Event 8: Get upside down. Handstand walking on the parallel bars and stairs are back.
  • Single-day Games pass now available: Can’t get to Madison for the full CrossFit Games or even the entire weekend? Now you can buy single-day Festival passes for $25 per day from Tuesday-Thursday and $35 per day Friday-Sunday.
    • Madison Club passes are also available, costing $150 per day Tuesday-Thursday and $250 per day Friday-Sunday.
  • Can’t make it to Madison? Here you’ll find how to watch all the action so you don’t miss a moment as your favorite athletes throw down at the Games.
  • Keep up on Instagram: Another fun way to stay up to speed on the CrossFit Games, is through Instagram. We’ve linked the top 40 men and 40 women to their Instagram accounts so you can follow their individual journey at the Games.
  • Event 2 for the Virtual Games: Four-time champ Tia-Clair Toomey announced Virtual Event 2 for those at home wanting to do a version of the CrossFit Games events. The event will be a 5RM deadlift.
  • International breakdown: We broke down the numbers of which percentage of athletes are competing from which countries. Athletes from the United States make up the biggest portion of the field, but most countries make up less than 4%.
  • Patrick’s Predictions: One of our own here at Morning Chalk Up, Patrick Clark, gives us his top 20 predictions for the men’s field at the CrossFit Games.
  • New NOBULL gear: And just in time for the CrossFit Games! Featuring the crew sweatshirt and camo high-neck tank you’ll look Games-ready just in time.
  • WATCH: The Bottom Line crew sat down with 17-year-old Emma Cary to chat about what she learned from her run at the Granite Games and how she’s going to apply that in Madison.

INDUSTRY: 

  • The MACC is back: The Mid-Atlantic CrossFit Challenge Festival is returning to Maryland, where the competition began in 2012. The official CrossFit licensed event will be a two-day competition for teams of two men and two women with divisions in Rx plus, Rx, and scaled.
    • Dates:November 13-14, 2021 at the Howard County Fairgrounds in Maryland.
      • This will not replace the MACC Semifinal.
  • Add Project Manager to Jacob Heppner’s resume: Heppner joined PushPress, a gym software company “built by gym owners for gym owners.” He will be working with the team doing Project Management for some of the companies’ key software products.

GET INVOLVED:

  • Tonight at 8PM ET, you can catch 16-year-old Games athlete Sophie Shaft making a run on American Ninja Warrior.
  • Giveaway at the Games: AIRWAAV’s booth at the Games is giving away special on-site only prizes with a few of their favorite brands, including WHOOP, InsideTracker, Wags & Weights, RPM, MFLH and E26. Stay up-to-date with all the fun giveaways throughout the week in Madison.
 
CROSSFIT GAMES
  Is Laura Horvath Poised for a Return Run at the Podium?  

MEMBER EXCLUSIVE

Is Laura Horvath Poised for a Return Run at the Podium?

In 2018, then 21-year-old Laura Horvath took the competitive CrossFit landscape by storm in what is one of the greatest performances ever by a rookie at the CrossFit Games.

There has not been a rookie Games champion in either the men’s or women’s field since the 2009 Games in Aromas, CA. Since 2010, only Rich Froning (2010), Josh Bridges (2011), Mat Fraser (2014), Tia-Clair Toomey (2015), and Horvath have managed to finish second as rookies.

Talk about rarified air.

Three of those four would go on to win at least four titles, and while Bridges was unable to do the same, he certainly continued to make a lasting mark on the sport. Unlike any of those athletes though, Horvath has had relatively poor performances following that initial breakthrough performance. It isn’t exactly an apples-to-apples comparison though, because her second and third seasons were 2019 and 2020, which for many reasons (some controllable and some not) were very different tests than we had been accustomed to seeing at the Games.

Continue Reading...
 
CROSSFIT GAMES
  Numbers Don’t Lie: 2021 Masters Games Athletes Continue to Gain Fitness Well After 50  

Numbers Don’t Lie: 2021 Masters Games Athletes Continue to Gain Fitness Well After 50

If you’ve been doing CrossFit for ten years, or even five, you have probably learned to appreciate those one-pound and two-second PRs, as significant improvements become harder and harder to achieve, especially as athletes age out of their prime fitness years.

  • Now imagine being in your 50’s and 60’s and trying to improve, or even maintain your fitness level after ten years of CrossFit. Some might even say it’s impossible and that our bodies aren’t designed to maintain, let alone gain strength at that age.
  • Until you look at the Masters division competing at the CrossFit Games. They’re actively maintaining their fitness and in many cases, are continuing to see gains in some or all areas of the sport.

By the numbers: We spoke with 20 masters athletes competing at this year’s Games, all of whom have a minimum of five years of CrossFit experience.

  • 11 of them reported having regular strength PRs, both when it comes to lifting and gymnastics. This varies from a one-rep max to a heavy triple.
  • Five athletes said they have mostly maintained their absolute strength numbers and continue to see improvements in gymnastics movements, as well as skills such as double-unders or dumbbell proficiency.
  • Three athletes reported their lifting strength numbers are down a bit in recent years, but they’re still making improvements in other areas of the sport.
  • And one athlete—Ron Ortiz—said after 11 years of CrossFit, it has been difficult recently to maintain his strength and fitness, and injuries have prevented him from being able to test any of his lifts. “I have stayed consistent but fight hard to sustain the strength,” said Ortiz, who will be competing in his eighth CrossFit Games.
Continue Reading...
 
CROSSFIT GAMES
  Sneak Peak: First Look at the Redesigned 2021 CrossFit Games Medals  

Sneak Peak: First Look at the Redesigned 2021 CrossFit Games Medals

We capture a sneak peak of the new award medals that will be given out to top athletes at the end of the CrossFit Games next week. The CrossFit team contracted Cristaux, a design and manufacturing agency that designs custom awards for clients like Google, The NBA, Target and basically every other company you’ve ever heard of to re-design medals for the new title sponsor NOBULL.

So who gets one? CrossFit typically hands out hardware to the podium finishers (top 3), the spirit of the Games recipient, rookie of the year, and individual event winners.

The big picture: As this is the start of a new multi-year NOBULL title sponsorship it makes sense that the overall look and feel take a new design direction. We’re already seeing that in the Games uniform designs, and we’re hearing from staff to expect the in-person fan experience to reflect this new relationship.

 
THINGS TO...
 

...TRY

Arms Out Zombie Squats

Zombie squats seem like one of those exercises that look cool but have very little practical function. But in reality, they are one of the best ways to fix a weakness in front squats and cleans. Give them a go and keep your back straight to ensure the barbell stays in position and doesn't roll to the floor.

THE WALKING DEAD-LIFT.
     

SPONSORED

...WATCH

Mat Fraser Take On His Own Training

The champ went through a day of his HWPO training program to demonstrate some of the movements and to remind us all that he can still work out really...really...well. Bonus: see Mat's new home gym in all its glory and be jealous for the rest of the day.

HARD WORK PAYS OFF.
     
 

...LEARN

How To Load (and Unload) Your Barbell Faster

Clearly, the worst part of heavy deadlift day is loading and unloading the barbell. You end up doing that half squat, plate grab, back shuffle thing that doesn't make anyone look athletic. Give this method a try instead and watch those plates go smoothly on and off the bar.

MORE TIME MEANS MORE LIFTS.
     
 

...MASTER

Stringing Together Pull-Ups

Struggling to string together pull-ups? Or struggling to get your first one? Simply commit 30 minutes, three times a week to Train Your Weakness's new course and conquer one of CrossFit's fundamental movements.

CHECK OUT A DAY OF PROGRAMMING.
     
 

...GRILL

Sweet and Spicy Grilled Summer Squash

This delicious recipe halves the squash and scores a crosshatch pattern into the flesh to draw out excess water and make sure that sweet, tangy glaze is fully absorbed. Plus, it looks really cool.

SUMMER SQUASH.
 
HIGHLIGHTS...

Chalk Up Highlights is our section dedicated to celebrating our community’s wins in the gym. Follow @ChalkUpHighlights and submit your highlights to [email protected] to be featured.

  • Happy birthday to the four-time Fittest Man on Earth, Rich Froning. P.S. his signature Nanos drop today on Reebok.com.
  • Rodrigo Candeias from Mobius CrossFit in Cancun, Mexico cleans 222 pounds/101kg.
  • Elaine Tsay from Kawi CrossFit in Austin, TX overhead squats 195 pounds/88kg for three for a PR.
  • Rosalie Belanger from CrossFit Sag in Canada power cleans 215 pounds/97kg for four.
  • Charlie O’Brien from CrossFit Jorvik in the United Kingdom deadlifts 264 pounds/120kg for a PR.
  • 72-year-old Rudy Kadlub back squats 429 pounds/194kg, benches 308 pounds/139kg, and deadlifts 501 pounds/227kg at USPA Drug Tested Nationals.
  • 12-year-old Alexia Orozco from CFT Fitness in Tracy, CA gets her first kipping and strict ring muscle-up.
  • 🤯🤯🤯  Alexander Mercieca is taking Turkish get-up to a whole new level with a Concept2 Rower.
 
LOCAL COMPETITIONS + Submit an Event
8/6: Pride WOD (Amsterdam, The Netherlands)
8/6 - 8/7: Legends Throwdown (Scottsdale, AZ)
8/7: Coast Guard City Throwdown (Grand Haven, MI)
8/7: OUTAthletics Santa Rosa (Santa Rosa, CA)
8/7: Summer Meltdown 2021 (Birmingham, AL)
8/7: Going HAM Partner Scholarship and Fundraiser Competiton (Southlake, TX)
8/7: The Phoenix Classic (Roswell, GA)
8/7: Garage Games Xs & Ys Tour (Columbia, SC)
8/7: Paradiso Summer Classic (Culver City, CA)
8/7: Giffy’s Gauntlet (New Brighton, MN)
8/14 - 8/15: DCF Survival Games (Wooster, OH)
8/14: No Grit No Glory Fall Classic (Byron, IL)
8/14: Unity WOD (Alexandria, VA)
8/14 - 6/14: Cactus Kids & Teens 2021 (Phoenix, AZ)
8/14: CrossFit Tiot Summerfest (Norwood, MA)
8/15: McCall Throwdown (McCall, ID)
8/21: Complete The Mission Box Series- CrossFit Perimeter Championship (Sandy Springs, GA)
8/21: I AM > I WAS CrossFit Competition – Teams of Mixed Sex Pairs (Olyphant, PA)
8/21: Rivertown Throwdown (Cape Girardeau, MO)
8/21: Double Trouble (Beverly, MA)
8/21: The Iron Belle, Women’s Only Team Competition (Austin, TX)
8/21: Summer GRITDown (High Point, NC)
8/26 - 8/28: The Iron Games (Cedar City, UT)

See all upcoming events

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