“Make sure your worst enemy doesn't live between your own two ears.”- Laird Hamilton
Podium Guide: Teen Division Showcases the Future of the Sport
The future of the sport will be on display early at the 2021 NOBULL CrossFit Games, as the teen division is among the first groups to kick off the competition on Tuesday. With much discussion around teen athletes competing in the individual division this year, such as Emma Cary and Mallory O’Brien, the teen division will feature many athletes hoping to follow suit in the near future.
P.S. All age group divisions will be broadcast live. Here’s how to watch.
Here are the teens we’re going to be watching to make a run at the podium this year.
Can You Work a Full-Time Job and Train for the CrossFit Games?
Is it possible to do both? Three-time Games athlete Emily Rolfe spends her day as a radiation technologist and still finds the energy to train four hours every day.
If you’ve been in the position of balancing work and training, you know that the energy roller coaster brought on by sugar or caffeine will destroy any chance of getting it all done. Emily relies on UCAN instead.
Age-group and adaptive schedule announced: Age-group and adaptive athletes will compete Tuesday-Thursday in Madison. For all divisions, day one will begin with a long run, a couplet of rope climbs and heavy deadlifts, and end the day with a heavy snatch. All divisions will be cut to ten athletes before the final event on Thursday, besides the adaptive division.
Nine events throughout the week for 16-17, 35-39, 40-44.
Seven events throughout the week for 14-15, and divisions 45 through 60+.
Health panel presentations at the Games: Throughout Games week, panels will be held on the Demo Stage discussing popular health topics within the CrossFit space.
Thursday – 1:00 PM: CrossFit and Cancer.
Thursday – 2:00 PM: Wearables.
Friday – 11:00 AM: CrossFit and Pregnancy.
Saturday – 1:00 PM: CrossFit and Chronic Disease.
Sunday – 9:00 AM: Genomics and Precision Medicine.
Continue to follow our CrossFit Games live blog for a steady stream of updates.
Mayhem Nation is headed East: Rich Froning and his team are 100% focused on the Games, but he put out a little teaser about a potential competition, Desert Heat, in November in the United Arab Emirates.
Reebok TRs making a comeback: If you loved the original Speed TRs, you’ll be able to get your hands on the Speed 21 TRs this August.
A Peek Inside the NOBULL Athlete Check-In Experience
The 2021 NOBULL CrossFit Games are finally here, and the official kick off to Games week is highlighted by the check-in process for the athletes where the reality of the week ahead sets in amidst the nerves and excitement that come with competing.
The crown jewel of check-in is the athlete kit experience, where athletes receive their official uniforms, footwear, and all the various accessories needed to tackle the tests ahead of them. With 2021 being NOBULL’s first go as the title sponsor, I took a peek behind the curtain to see what this year’s process would look like for the competitors.
The vibe: Located in the same place as year’s past, athletes are greeted by their own personal concierge that will tend to them as they go through the process. Design-wise the aesthetics that have been a cornerstone of the NOBULL brand – clean colors and straightforward elements like wood, stone, and wrought iron – give an understated but salient environment.
Seven Masters Athletes Competing in Madison Offer Message to Ageing Adults
Every year at the CrossFit Games, spectators that watch the 50 and 60-plus competitors marvel at what they’re witnessing.
“I can’t believe she’s 55. Her muscle-ups are better than mine,” and, “How is he 60? He’s jacked,” will overtake the crowd.
But many of the masters athletes competing next week insist that the CrossFit Games isn’t why they do CrossFit. Sure, it’s a celebration of their hard-earned fitness, but it’s so much bigger than that, they say.
P.S. Here’s how you can watch the masters compete live at the CrossFit Games.
We don’t know about you, but after watching Games athletes sell their soul on a workout in the North Park or Coliseum, we get a bit of FOMO. They shouldn’t be the only ones who get to have a good workout in Madison and that’s why Reebok has a week full of fitness for spectators.
Remind me: Reebok ran a fit barge for fans at the 2017-2019 Games hosting a slew of activities in the middle of the lake. It was so successful that 1,100 people signed up to take on fitness classes, kayak, or paddle board just to name a few. And this year, they’re excited to offer more fun for spectators.
“Next week is not just a celebration of the competing athletes, but the entire fitness community; and while our formal partnership with the games has changed, our commitment to the community has not…we wanted to show our appreciation to the community and ensure we were giving everyone an opportunity to partake in this special week in some way shape or form,” Kristen Fortin, the global marketing director at Reebok said.
Here’s this year’s itinerary to help keep you moving (almost as fast) as Games athletes, and even grab a quick snack. All events are Monday, July 26 through Sunday, August 1.
Free Fitness on Reebok: You can sign up now for outdoor fitness classes led by athletes like Christian Harris, Fee Saghafi, Jason Khalipa and Maddie Sturt.
Location: The lawn by Brittingham Boats entrance at 701 W Brittingham Pl, Madison, WI 53715.
Free Donut Specials: The first 100 customers at Greenbush Bakery wearing Reebok each day (doors open at 6 AM), will get a free donut.
Location: 1402 Regent St, Madison, WI 53711
Free Kayak or Paddle board: The first 50 water adventure seekers will get two hours out on a kayak or paddle board. You can sign up now using one of these daily promo codes depending on the day you wish to participate: ReebokMonday, ReebokTuesday, ReebokWednesday, ReebokThursday, ReebokFriday, ReebokSaturday, ReebokSunday.
Location: Brittingham Boats at 701 W Brittingham Pl, Madison, WI 53715.
P.S. Keep an eye out for the Reebok vehicle. It will be giving away merch around town throughout Games week. Who doesn’t love free merch?
Your Mystical Prediction Powers
Think you have seen the future and know who is going to atop the podium this summer? Now’s your chance to prove it. Predict the top five male and female athletes in Madison this summer for a chance to win some epic prizes from brands such as Reebok, Black Rifle Coffee, O2, and Ascent Protein.
Justin LoFranco took his experience crafting communications for some of the highest elected officials in Congress and created the daily CrossFit newsletter, the Morning Chalk Up (heard of it?). Hear Justin discuss his story, 2020's impact on the CrossFit industry, and various other topics on The Friday Reporter podcast.
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