Good morning and welcome to the Morning Chalk Up. Today's edition is powered by Jones Dairy Farm.

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"Nobody who ever gave his best regretted it.” -- George Halas

Toomey is Officially NOBULL

The long-expected announcement that Tia-Clair Toomey has joined NOBULL came earlier this morning on Instagram. She joins Katrin Davidsdottir, who left Reebok in early June.

• Toomey: “It’s important to me that I surround myself with good people; supportive and uplifting, who share the same values of hard work and dedication. That’s what you get with NOBULL. I’m honored and excited to work alongside incredible athletes that have been with the brand for many years and to also be a part of the brand for many years to come.”

Implications: Reebok’s stranglehold on the top athletes in CrossFit has essentially evaporated.

As we previously reported, Reebok’s podium potential has taken a serious hit. NOBULL on the other hand significantly increased theirs. Their best shot was with Kristi Eramo who’s had solid finishes (9th, 13th and 8th) but still a fair distance away from the podium.

2018 Podium:

• Men: 1). Mathew Fraser (Nike), 2). Patrick Vellner (Reebok), and 3). Lukas Hogberg (Nike).
• Women: 1). Tia-Clair Toomey (NOBULL), 2). Laura Horvath (Nike), and 3). Katrin Davidsdottir (NOBULL).

Flashback to 2014:

• Men: 1). Rich Froning (Reebok), 2). Mathew Fraser (Nike), and 3). Jason Khalipa (Reebok).
• Women: 1). Camille Leblanc-Bazinet (Reebok), 2). Annie Thorisdottir (Reebok), and 3). Julie Foucher (Reebok).

Get this: Ninety-three athletes were sent NOBULL shoes for the CrossFit Games according to a report by The Barbell Spin.

Meet the Next Generation of CrossFit Athletes: Kelsey Schulte

Schulte, who was competing on an RX team in the Sacramento licensed event, quickly made friends with Emmily Butz, longtime girlfriend of Sean Sweeney and also winner of the individual female RX division. It was then that she got invited to come train with Sweeney, Butz and two dozen other athletes at a training camp.

A week later she made the five hour drive east to Fallon, NV.

Schulte stands a paltry five foot, two inches and she can’t weigh more than 125 pounds, but the 16-year-old athlete boasts a 195 pound clean. She can also stand toe-to-toe with veteran athletes in high skill, high strength workouts, hammering out large sets of strict deficit handstand push-ups and handstand walks.

Schulte, who missed qualifying from the Games’ 16-17 division by 15 spots, represents the next generation of CrossFit athletes who’ve transitioned from traditional sports to full-time competitive CrossFit.

Morning Chalk Up’s editor-in-chief sat down at CrossFit Powerstroke for an interview to discuss competitive CrossFit as a teenager, body image and confidence as a strong teenage female and training with a CrossFit Games athlete.

“Once I got into Freshman and Sophomore year I’ve really developed my arms, my legs. When I’m walking through classes people notice. It’s different to see, especially to see girls with muscles…I’ve had a bunch of people say ‘you look like a man’, ‘why are you doing this?’ ‘You don’t look like a female anymore.’ I don’t look at that to be discouraging. I find that to be motivation to me. This is a compliment to me…I’m sorry if that’s not the look you want, but this is my passion.”

Things To...

WATCH: McKenzie Flinchum Games Training Vlog Episode 1
McKenzie Flinchum qualified for the 2019 CrossFit Games via the Open, even winning 19.5 worldwide. In episode one of her training vlog, follow along as she prepares for the Games with yoke carries, gymnastics, strength training, and lots of for time WODs.
It'S HOT IN FLORIDA.

HEAR: Annie Sakamoto on Her History with CrossFit
Annie Sakamoto was recently on the Ready State podcast with hosts Julie and Kelly Starrett. Annie shares her first experience with CrossFit, how and why she went on to become a coach, affiliate owner and competitor, and how her training has changed as she’s gotten older.
A NASTY GIRL.

GET: SteadyMD Individualized Family Plan
Enjoy the last few weeks of summer with your family with the peace of mind of a SteadyMD Family Plan first. No need for trips to urgent care for every case of swimmers ear, treehouse splinter or bumps and bruises from bikes and beaches. SteadyMD gives you peace of mind and also the convenience of personalized healthcare from your home.
SUMMER SIMPLIFIED.

GET: The World’s Best Programming for Your Box
Free up your time to expand and grow your box’s business by joining the NCFIT collective, giving you access to the same workouts, programming and coaching plans that Jason Khalipa uses in his gyms every single day. See how NCFIT Collective can level up your programming and save you time with a free 14-day trial.
GIVE IT A GO.

EAT: Keto Salmon Burgers 
Try this Working Against Gravity recipe for a healthy, quick and keto-friendly dinner. These salmon burgers are a perfect option for your next barbecue or work perfectly as leftovers for lunch. Wild caught salmon is high in omega-3 fatty acids, which makes it a perfect candidate for getting in more healthy fats.
SALMON IS LIFE.

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Chalk Up Community

• PRO-TIP: ROWING FOR CALORIES -- Shane Farmer of Dark Horse Rowing dispels some of the myths behind rowing for calories and how to row for calories versus meters.
• DEADLIFT FOR KIDS -- CrossFit Lilburn 678 in Lilburn, GA is holding Deadlift for Kids on August 24. All proceeds will be donated to St. Jude’s Children’s Hospital. 
• OUTWOD FUNDRAISER -- Silver Wolf CrossFit and CrossFit Eternal in Charlotte, NC are co-hosting an OUTWOD fundraiser on Friday, August 16.
• WAR HORSE GAMES -- The 2019 Warhorse Games will take place in Kansas City, KS on August 17. All of the proceeds go to Warhorse for Veterans, an organization that supports veterans and their families.
• WOD FOR WARRIORS -- Registration is now open for WOD For Warriors, an annual WOD held on and around Veterans Day at boxes all across the country. All proceeds go to support Team RWB’s mission to enrich the lives of America's veterans by connecting them to their communities through physical and social activity. 

CHALK UP IN 2 MINUTES (a highlight reel around social media of CrossFit pros and average joes)

Amanda Peterson survived her first day of CrossFit • Luis Manzo gets his first muscle up • Chad Wesley Smith back squats 573 pounds for five reps • Alexandra LaChance gets a 275 pound jerk PR • Happy birthday Emily Breeze Ross Watson • Jordan Cantrell gets a 450 pound paused front squat • Kate Nye back squats 400 pounds • Alyssa Ritchey does three cleans and two jerks at 220 pounds. 

"Why I started the Morning Chalk Up" -- Morning Chalk Up Founder and Editor-in-Chief, Justin LoFranco, sat down at his home office the other night and made a quick video sharing how he got the idea to start Morning Chalk Up and why we do what we do. 

-- And you can help us continue to do what we do, while looking great too.

Games Watch:

-- The daily schedule.

-- Six must watch road to the Games episodes because no one likes work on Wednesdays. 

-- Sean Sweeney is looking dangerously fit and we caught up with him at his ranch in Fallon, NV. 

-- Long read: How Eric Carmody went from moving to South Korea to coach CrossFit to qualifying for the 2019 CrossFit Games.

-- Fourteen-year-old Dudinha Souza from Brazil is also unable to get a visa to compete at the CrossFit Games.

How to Drink Socially and Stay on Track with Your Nutrition-- Fuel Your Fitness shares tips on how to enjoy nights out with a drink or two and still stay on track with your goals. 

Social Media Must Knows -- Markus Gerszi, the head gym growth specialist at Gymwright, gives three tips on brand building and lead generation for affiliates to keep in mind when it comes to social media. 

-- "An ad campaign is not a silver bullet, as Gerszi pointed out. If added to a business that’s shaky at its core, you’re just adding rocket fuel and amplifying the problem. Get your business right, take care of your people, and then work on the ad campaign.

-- “If you’re struggling in your business, the ad campaign is not the problem; or the lack of an ad campaign is not the problem. The problem is you; fix the fundamentals of your business first.”

"Kara Saunders On Her Sponsors And A Post-Partum Podium," y Brittney Kleyn, Morning Chalk Up 

The baby break was certainly “good timing.”

“I definitely was ready to take a little break anyway and now I get to sit and see how this all goes,” Kara Saunders said.

The seven times Games athlete is referring to the myriad of changes to the CrossFit Games this season – everything from qualifying to what’s in store for athletes in Madison next month.

That says a lot coming from a woman who’s competed at the Games every year since 2012. As a spectator this time around, Kara’s come to terms with the fact that when she returns, competing in CrossFit “looks different now.”

“I think a lot of people are going to have to make a choice whether they want to do this or they don’t want to do … they might have to travel more or whatever it may be,” she said.

Saunders is not deterred one bit. In fact, she’s already planning her return.

The Games of yesteryear have boasted comeback-queens post-pregnancy – the likes of Valerie Voboril (3rd in 2013), Charity Vale and Carey Kepler (2nd and 3rd in 2009) – but Kara would be the first mother on the podium in more than half a decade, if she qualifies in 2020.

“I would like to compete for a couple more years and then potentially after that, have a second one and then maybe stop or change my role a little bit in the sport,” she said.

7/19: OUTWOD Las Vegas CrossFit Social City (Las Vegas, NV)
7/19 - 7/20: The 2nd Annual 24 Hour Kettlebell Challenge (Chino, CA)
7/20: OUTWOD Twin Falls The Pack CrossFit (Twin Falls, ID)
7/20: OUTWOD Chicago PXM CrossFit (Chicago, IL)
7/20: The CFB Gymkhana (Burlington, VT)
7/20: Masters Mayhem (Kilgore, TX)
7/20: Belmar Beatdown (Belmar, NJ)
7/20: Battle at the Falls (Granite Falls, NC)
7/20: Old Timers Classic (Williamsburg, VA)
7/20: Hero Games 2019 (Bedford, VA)
7/20: 2019 McCall Throwdown (McCall, ID)
7/20: RX'Mas in July 2019 (Urbana, OH)
7/20: Sacred Pine Invitational (Ladson, SC)
7/20: Barbells for Bullies Denver (Denver, CO)
7/20: Shoofly Lift Off (Fuquay Varina, NC)
7/20: Coffland Hero Challenge at CrossFit Mt. Hood (Gresham, OR)
7/20 Rookie Rumble at CrossFit SOAR (Hawthorne, NJ)
7/20 - 7/21: Battle of the Barbells (Nashville,TN)
7/21: The Buckeye Games (Medina, OH)
7/21: Coffland Hero Challenge at Rough House CrossFit (Bridgeport, CT)
7/26 - 7/28: CanWest Games (Coquitlam, BC)
7/27: The Mountain Meltdown (Arapahoe Basin, CO)
7/27: 7th annual Dog Days of Summer Competition (Roswell, GA)
7/27: The CF Summer Circus (Des Moines, IA)
7/27: 2019 Summer Meltdown (Birmingham, AL)
7/27: Masters Tour (Travelers Rest, SC)
7/27: The WoDer Games (Ontario, Canada)
7/27: Girls Gone RX Waco (Waco, TX)
7/27: Rock the Ages at CrossFit Templum (Carrollton, TX)
7/27: The Meshugge Melee (Overland Park, KS)
7/27: All Gave Some, Some Gave All (Whitesboro, NY)
7/27: EVF “Stronger Together” Challenge (New York, NY)
7/27: X's and Y's (Lilburn, GA)
8/2: Pirate Supporters Friday Night Light Kick Off (Lefors, TX)
8/3: OUTWOD Kansas City at CrossFit FIF (Kansas City, MO)
8/3: War of the WODs Summer Series (Greensboro, NC)
8/3: Riverport Rumble (Louisville, KY)
8/3: 31 Heroes (Norfolk,VA)
8/3: G'Town Throwdown - Chapter 3 (Georgetown, MA)
8/3: Brawl in the Burbs (Bridgeport, PA)
8/10: CFE's Sugar & Spice Co-Ed Partner Competition (Burlington, MA)
8/10: Best of the Midwest Team Series at CrossFit 9 Degrees (Brownsburg, IN)
8/10: OUTWOD Charlotte at Silver Wolf CrossFit (Charlotte, NC) 
8/10: OUTWOD Phoenixville at CrossFit Lock 60 (Phoenixville, PA)
8/10: Sparrow Classic 2 Scaled Partner Competition (Pearland, TX)
8/10: Summer Battleground 2019 (Farmingdale, NY)
8/10: Goddess Games (Charlotte, NC)
8/10 - 8/11: No Surrender Survival Games (Wooster, OH)
8/11: The Rise of The Resilient (Hopkinton, MA)
8/16: OUTWOD Charlotte (Charlotte, NC)
8/16 - 8/17: WodFest 2019 (Joplin, MO)
8/17: Fittest in the Fork (Ft. Sill, OK)
8/17: Barbells For Bullies at CrossFit QDA (Buffalo, NY)
8/17: CrossFit Sua Sponte's Summer Slam (Raleigh, NC)
8/17: The Fossil Games (Denver, CO)
8/17: Warhorse Games KC (Kansas City, KS)
8/17: CrossFit Shatter Summer Slam (Albany, NY)