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CrossFit Launches CrossFit Precision Care, Files 2 Trademarks

October 5, 2021 by
Photo Credit: CrossFit Health
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CrossFit has marked a major moment in the continuing return of CrossFit Health. The Home Office has announced CrossFit Precision Care — a new telehealth primary care service co-founded by Dr. Julie Foucher and other CrossFit-trained doctors. The goal is to provide an “individualized, proactive, and data-driven approach to lifelong health” that will help create real lifestyle changes.

What we know: The CrossFit-trained doctors will use precise genomic profiles, advanced labs, and biomarkers to create complete medical plans for each respective patient. These plans will cover sleep, diet, exercise, chronic disease risk, and other areas instead of simply focusing on what pills will cover up the symptoms. 

  • CrossFit Precision Care was developed in partnership with Dr. Julie Foucher and Wild Health, a provider of precision healthcare services via telemedicine. Wild Health customers have seen a 52% decrease in inflammation, a 15% increase in heart rate variability, and a 22% reduction in bad cholesterol.
  • They are currently hiring for approximately a dozen positions.
  • CrossFit Precision Care is similar in concept to SteadyMD Primary Care, the company that has for the last several years been pairing CrossFit athletes with a doctor who specializes in more functional medicine. SteadMD has worked with the who’s who of CrossFit Games athletes like Mathew Fraser, Sammy Moniz, Kristi O’Connell, Josh Bridges, Bethany Shadburne, Cole Sager, Dani Speegle and a lot more. 

The Home Office teased this announcement on June 24 by filing an application for CROSSFIT PRECISION CARE. This trademark fell into the 005 class, primarily listing “Nutritional Supplements” under the Goods and Services description. 

Dr. Matt Dawson, MD, CEO of Wild Health, and co-founder of CrossFit Precision Care: “People shouldn’t be treated like they’re statistics in a ‘one size fits all’ model. We’re all unique, with different genes, lifestyles, and dreams. We should be treated as such, and CrossFit Precision Care’s genomics-based approach does just that to truly maximize human potential.”

Future products: Along with announcing CrossFit Precision Care, the Home Office has also filed trademark applications that provide a fascinating glimpse into the company’s possible future. CrossFit has attempted to trademark CROSSFIT and Crossfit in the 005 class.

  • While previous CrossFit trademark applications focused on two main categories — meat and providing healthcare information — the extension into the 005 class makes it appear that the company could begin creating its own supplement lines. 
  • One trademark application includes: “Dietary supplements; Dietary and nutritional supplements; Dietary and nutritional supplements for endurance sports; Dietary food supplements; Ketogenic dietary and nutritional supplements.”
  • The other application includes: “Nutritional supplements; dietary supplements containing fish oil; nutritional supplement energy bars.”

Bottom line: When CrossFit Health returned from limbo, Dr. Sean Rockett and Dr. Julie Foucher both hinted at a bright future for the brand. They confirmed that there will be multiple events in the future aimed at creating a network of physicians dedicated to improving the lives of people around the world without relying on pills. Announcing CrossFit Precision Care is a major step in this journey, which sets up an intriguing future.  

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