CrossFit Games

HWPO Prepares for Big Spectator Experience in Madison

July 24, 2023 by
Photo Credit: HWPO Training
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HWPO has become a brand synonymous with tenacity, grit, and focus, not to mention hard work. 

While 14 individual athletes will be competing under the HWPO Training banner, the brand is also looking to enhance the experience for all those attending and taking part in the spectacle that is the CrossFit Games. 

What to expect: As an official partner this year of the 2023 CrossFit Games, HWPO will be hosting workouts on and off site. They will be collaborating with local businesses, hosting events for the Hard Workers of their HWPO Training community, selling exclusive gear and offering opportunities for spectators to gain lifetime access to HWPO Training. 

CEO Matt O’Keefe, shared his enthusiasm and excitement regarding HWPO’s involvement in Madison.

  • “We are showing up in a big way this year to add to the overall CrossFit Games experience for spectators, volunteers, athletes and partners. When the opportunity to get involved and be more accessible to our community and the greater CrossFit community was presented, it was an easy yes for us.”
  • “I could list a hundred things I am looking forward to. If I had to pick one, it would be truly what all of us go to the CrossFit Games to watch: the athletes. Watching these incredible athletes show off their hard work. In the end the CrossFit Games is a celebration of them. I am really excited to show up and enjoy everything the Games has to offer and our part in that, but mostly watching these badasses go to battle,” said O’Keefe. 

The details: As an official CrossFit sponsor this year, HWPO will be hosting a booth in vendor village for the first time. Fans will be able to purchase HWPO shirts, hats and patches, all of which have been very limited and hard to obtain in the past. 

For all those in search of some “home-grown breakfast” whilst in Madison, HWPO will be taking over Short Stack Eatery on Tuesday August 1 through Sunday August 6th. There will be a custom menu available, staff will be rigged out in HWPO shirts and the ever-famous “blind special” will feature meals inspired by Sammy Montiz’s cookbook, Feeding the Frasers. Customers are encouraged to come by Short Stack, “work hard and be well-fed.” 

In conjunction with GOWOD, HWPO will be hosting workouts held at Big Dane Collective in Madison, with GOWOD covering the drop in fees all week for athletes that want to workout and sneak in some fitness before and/or in between the day’s events. There will be SWEAT classes offered, as well as weightlifting clinics led by HWPO coaches Rob Kearney and Aimee Anaya Everett. Registration opens July 21st, and can be done through the GOWOD website. Further details can be found on the HWPO Training Instagram page.  

In addition to the off-site workouts, HWPO will also be offering on-site, free workouts coached by HWPO staff and coaches. 

Perhaps the most unique offering will be HWPO’s tattoo booth, run by Mat Fraser’s brother, and owner of Tattoo Salvation, Jesse Fraser. Fans will have five designs from which to choose, that range in price from $100-$150. With a tattoo comes lifetime access to HWPO Training and entry into a giveaway for a custom home gym. Anyone interested in booking a slot for a tattoo needs to register ahead of time, which can be done beginning July 26th on the HWPO website. Additionally, registration details will be released on HWPO’s Instagram account. 

For all the Hard Workers headed to Madison, (and anyone else who wants in on the fun), there will be gatherings involving virtual golf, ax throwing and stand up paddle-boarding. 

Founder of HWPO and five-time champion Mat Fraser shared his sentiments regarding the brand’s massive presence at the CrossFit Games this year. 

“Becoming a partner of the 2023 CrossFit Games is important to us at HWPO Training. This sport has been a huge part of my life and career. It’s where I met my wife and best friends, where I’ve built a legacy and business. It’s just as rewarding to participate on the partner side of things as it was to compete for so many years. Our whole team and I are proud to SHOW UP this year at the games and WORK HARD,” said Fraser.

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