American Eagle Partners with Alec Smith for Holiday Season Campaign

November 24, 2022 by
Photo credit: Instagram @alecsmith8, @karlykreative
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Earlier this month, everyone’s favorite little brother (just kidding he’s only Ben Smith’s little brother, Dane Smith is the youngest), Alec Smith, posted a picture on Instagram with his partner, Riley Hedstrom. Both men were shirtless, but sporting some comfortable looking jeans and the caption read:

  • “Excited to partner with American Eagle this holiday season! AE’s Athletic Fit jeans were made especially for athletes with extra room in the thigh and they’ve got alllllll the flannels to get you through the season. Use ALEC15 to get 15% off for one week!”

One big thing: Any time a national brand partners with a CrossFit athlete it’s a big deal. In this case, it seems doubly important because, not only is American Eagle partnering with Alec Smith, they are leaning into a campaign with an athlete in the CrossFit space who is out and proud.

Some details: The American Eagle Athletic Fit Jeans are designed with extra room in the thigh and available in “Athletic Skinny,” “Athletic Fit,” and “Athletic Straight.” 

  • Smith will be a brand ambassador for the campaign throughout the holiday season.
  • Keep an eye out for more of his posts and stories about the Men’s Athletic Fit line.

What they’re saying: “I wasn’t a big jeans guy, honestly. Like, You’ll see me walking around in NOBULL joggers and shorts, even when I go out. I don’t like dressing up, I don’t think a lot of CrossFitters do,” Smith said. 

  • “But, I’ve been wearing the American Eagle jeans around a lot, even around the house, and they are super comfortable,” he continued, “they definitely hit the nail on the head.”

The bottom line: American Eagle is a major apparel company that is not an endemic CrossFit brand. That they see value in partnering with Alec Smith is incredibly important, and may result in additional campaigns for other CrossFit athletes.

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