Reebok Launches Latest Nano X4 Training Shoes
The very first Reebok Nano was launched in 2011 — and since then, there have been 14 iterations, with the latest being the Nano X4, a more breathable and ultra-lightweight shoe than any previous version.
Reebok’s Nano franchise represents CrossFit’s history and the sport’s exponential growth over the years. While other brands have come into the limelight, Reebok has maintained its place in the sport, partly due to the success and longevity of the Nano.
In a conversation with the Morning Chalk Up, Director of Training Footwear, Tal Short, provides readers with a behind-the-scenes look at what went into making the Nano X4.
- “Just like with the gym. We hit a PR, but we don’t stop. We’re always trying to evolve, trying to get better,” Short says.
- “When we launch a Nano, our goal is to get consumer feedback based on that. We do a ton of wear testing, but we also want to see once people put it on and wear it, what do they like? And then, more importantly, what they don’t like and then how can we fix it?”
The newest Nano X4 “is more of an upgrade” and an “enhanced” version of the Nano X3, Short says.
- The training shoe retail space is expansive and “we’d love to get them [athletes] to wear Reebok. But our goal as a company is to get people moving and really express themselves. At the end of the day, as long as people are moving, we’re in a good spot; we’re happy with that,” he says.
What sets Reebok apart from other brands is the institutional knowledge and overall popularity of the Nano. The shoe has been a mainstay since the very beginning of CrossFit and has evolved with the sport as it has grown and shifted. Reebok was the title sponsor for the CrossFit Games for 10 years.
Short adds that CrossFit has shifted into a more running-focused sport as of late, and as a result, Reebok has made adjustments to its Nanos. Going from a flatter and wider style to a more versatile model that allows athletes to comfortably run at longer distances.
- “We figured out a way to kind of balance those two where you can go for a 400- or 800-meter run in a shoe and it doesn’t hurt your feet or make you feel uncomfortable and actually enhances your workout,” he says.
Some highlights of the shoe:
- The new Nano X4 has a redesigned upper with “FLEXWEAVE Material” that’s been engineered with a “Midfoot Ventilation Panel” to increase breathability and durability, according to Reebok.
- An innovative midsole technology called the “Lift and Run Chassis System” increases stability while lifting and cushioning for running and plyometric movements.
- TPU Heel Clip that’s been redesigned for extra heel support and comfort.
- The shoes will come in a variety of unisex and women’s launch colorways, with additional pack drops throughout the season.
Those looking to get their hands on the Nano X4 can head to Reebok’s website and select retailers. The shoe starts at $140 USD.