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Breaking: Sigmundsdottir Leaving NIKE

 
Morning Chalk Up

November 13   |   POWERED BY

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Good morning and welcome to the Morning Chalk Up. A fan favorite, Sara Sigmundsdottir makes a huge sponsor change. And, Adidas is another step closer to selling Reebok as private equity firms are reportedly in the market.

Keep those quote suggestions, story tips and PRs coming. Let us hear your voices at [email protected].

 
QUOTE OF THE DAY + Send us a Quote

“Perhaps the sharpest lesson of life is that we outlast so much -- even ourselves -- so that one, looking back, might say, 'When I died the first time...'” - Jessie Fremont

 
CROSSFIT GAMES
  BREAKING: Sigmundsdottir Joins WIT Fitness, Leaving NIKE  

BREAKING: Sigmundsdottir Joins WIT Fitness, Leaving NIKE

After five years, Sara Sigmundsdottir has left NIKE training, signing a multi-year exclusive apparel contract with London-based retailer WIT Fitness. The major news, which was just announced today, will give Sigmundsdottir the opportunity to create her own signature line of apparel.

One big thing: For the London start-up, stealing Sigmundsdottir, who’s been with NIKE since 2015, is not only a huge win for the brand but also shows the momentum and strength the start-up has inside the CrossFit community.

  • In recent months, WIT has secured multiple collaborations with both NIKE and Reebok to unveil exclusive items to the CrossFit community.
  • Sigmundsddottir, who has 1.8 million Instagram followers (tied with Katrin Davidsdottir), draws in a massive global fan base and has one of the most widely recognized names in the sport.
  • Sigmundsdottir joins both Jamie and Elliott Simmonds on Team WIT.
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COMMUNITY
  Private Equity Firms Consider Reebok Purchase  

Private Equity Firms Consider Reebok Purchase

Two private equity firms are interested in buying Reebok, according to a report by Financial Times.

Remind me: In October, German business publication Manager Magazin reported that Germany-based Adidas was looking to sell Reebok, a brand known for its affiliation with CrossFit.

  • Adidas bought Reebok for $3.8 billion in 2005, in an attempt to compete with American market leader Nike.
  • The sale comes after four years of attempts to revitalize Reebok. According to the Financial Times, Reebok accounted for 7% of Adidas’ total sales in 2019, and the Boston-based brand saw sales drop 42% in the second quarter of 2020.
  • Sports Pro Media notes that these numbers have prompted Adidas stockholders to call for CEO Kasper Rørsted to consider selling Reebok before the company’s release of a five-year plan, which is expected in March of 2021.
Continue Reading...
 
CROSSFIT GAMES
  McIntyre’s Virtual Competition Merges CrossFit, OCR To Deliver Big Prizes, End To Racing Season. All Welcome To Compete.  

McIntyre’s Virtual Competition Merges CrossFit, OCR To Deliver Big Prizes, End To Racing Season. All Welcome To Compete.

OCR Stars, founded by Hunter McIntyre as a response to the effect COVID-19 restrictions had on the obstacle course racing season, has kicked off a four-week virtual competition to find the fittest athlete in the sport.

One big thing: As it did to the 2020 CrossFit season, the COVID-19 pandemic left millions of participants and thousands of athletes with empty race schedules. McIntyre and OCR Stars have created an opportunity to salvage part of the season, provide athletes a chance to earn substantial prize money, and even qualify for the 2021 OCR World Championships.

The details: OCR Stars is releasing four workouts this month, two running events and two gym events designed towards the tests of strength experienced in an obstacle race.

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  McIntyre’s Virtual Competition Merges CrossFit, OCR To Deliver Big Prizes, End To Racing Season. All Welcome To Compete.  

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COMMUNITY
  Anjanette Bargas Chooses CrossFit Over Bariatric Surgery, Loses 100 Pounds  

Anjanette Bargas Chooses CrossFit Over Bariatric Surgery, Loses 100 Pounds

Two years ago, Anjanette Bargas was just one step away from bariatric surgery. She had taken all the required classes and had met with the surgeon. “I was literally waiting for them to call me with a surgery date,” said Bargas, now 40. At the time, Bargas, who weighed 315 pounds at 5-foot-6 and suffered from constant anxiety, didn’t think there was another way to lose the weight. But while she was waiting for her surgery date, she started walking and managed to lose 20 pounds on her own. That’s when she started having second thoughts.

  • “I thought, ‘Why don’t I do this on my own?’ I had never had surgery before and I realized I didn’t want to have surgery. I decided to see where I was at a year from then before deciding on surgery,” she said.

Finding CrossFit: After five months of walking on her own, Bargas decided it was time to step up her fitness game. Though terrified and intimidated, she mustered the courage to walk through the doors of CrossFit School of Sweat in Temescal Valley, CA. This week, after nearly two years of training five days a week at CrossFit School of Sweat, Bargas hit her 100 pounds weight loss goal.

Continue Reading...
 
THINGS TO...
 

...LEARN

How to Snatch Without Pain

We all know how vital hip contact is for explosive power in the snatch, but we've also all nailed ourselves in the pubic or hip bones and experienced that exquisite pain. Here's a quick tip from Greg Everett and Catalyst Athletics to help find the proper grip that will ensure your bar makes contact with soft tissue instead of bone.

PAIN-FREE SNATCHING.
     

SPONSORED

...ENTER

2POOD Garage Gym Giveaway!

Staying safe is more important than ever these days, and for many of us that means finding ways to work out at home. But with gym equipment hard to come by, it can be impossible to build the setup you need. That's why 2POOD is giving away a FULL home gym setup complete with a squat rack, barbell, and plates. Not to mention additional winners will receive gift cards and gear. Make sure you have what you need to get your training in at home.

ENTER TODAY.
     
 

...GROW

Bigger Biceps with Uncommon Curls

There's a misconception that if you are trying to build bigger biceps you need to constantly seek to increase the weight you're curling. Instead, try out some interesting variations on the standard curl using new angles, different grip styles, and new tools.

GROW THE SHOW MUSCLES!
     
 

...EAT

Parmesan Bacon Sourdough Mushroom Stuffing

Thanksgiving is coming up soon, and we can't be the only ones who get hyped about stuffing. This delicious parmesan bacon mushroom stuffing is made with sourdough bread and toasted pecans and is filled with flavor from fresh herbs and melted cheese that will have you going back for seconds.

DIG IN!
 
TRIVIA

Congratulations to Melmbro, who was the first to correctly answer how many current or former military members competed in Stage 1 of the 2020 CrossFit Games. The correct answer was three (Chandler Smith, Scott Tetlow, and Roman Khrennikov).

  • Today’s question: Who was the tallest individual athlete to compete at the CrossFit Games since 2009?

Submit your answer.

 
HIGHLIGHTS...
 
COMMUNITY

Community Round-Up

Our community round-up today highlights a new sober living fitness class and two follow-ups on stories we’ve written about recently:

  • The Phoenix Free Fitness Classes: At CrossFit Recoil in Los Alamitos, CA, The Phoenix — an innovative and free sober active community we have highlighted in the past — is offering two free fitness classes a week this month. The classes include group fitness and yoga for all levels and the only requirement is 48 continuous hours of sobriety. Learn more and find classes near you.
  • One Million Meter Challenge: At CrossFit Dallas Central, in Dallas, TX, on Veterans Day, athletes and coaches accomplished their goal of rowing, biking and skiing 1 million meters and in the process raised over $10,000 for the veteran’s organization, Carry the Load.
  • Jason Webb Memorial Workout: We first brought you this tragic story two weeks ago. During a class WOD on October 29, a drunk driver collided with Jason Webb, a member of Open Gym Strength and Conditioning in Lake Charles, LA on October 29, as he was out running. He was taken to the hospital and later succumbed to his injuries and passed away. Both Jason and his wife, Heather Webb are Air Force veterans. The community has started a GoFundMe to help support Jason’s wife, Heather and their four children. As of now, 579 donors have provided $54,135 of a $50,000 goal. Open Gym will host a memorial workout, “Webb,” on November 21. Learn more and consider donating to help the family.
 
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LOCAL COMPETITIONS + Submit an Event
8/6: Pride WOD (Amsterdam, The Netherlands)
8/6 - 8/7: Legends Throwdown (Scottsdale, AZ)
8/7: Coast Guard City Throwdown (Grand Haven, MI)
8/7: OUTAthletics Santa Rosa (Santa Rosa, CA)
8/7: Summer Meltdown 2021 (Birmingham, AL)
8/7: Going HAM Partner Scholarship and Fundraiser Competiton (Southlake, TX)
8/7: The Phoenix Classic (Roswell, GA)
8/7: Garage Games Xs & Ys Tour (Columbia, SC)
8/7: Paradiso Summer Classic (Culver City, CA)
8/7: Giffy’s Gauntlet (New Brighton, MN)
8/14 - 8/15: DCF Survival Games (Wooster, OH)
8/14: No Grit No Glory Fall Classic (Byron, IL)
8/14: Unity WOD (Alexandria, VA)
8/14 - 6/14: Cactus Kids & Teens 2021 (Phoenix, AZ)
8/14: CrossFit Tiot Summerfest (Norwood, MA)
8/15: McCall Throwdown (McCall, ID)
8/21: Complete The Mission Box Series- CrossFit Perimeter Championship (Sandy Springs, GA)
8/21: I AM > I WAS CrossFit Competition – Teams of Mixed Sex Pairs (Olyphant, PA)
8/21: Rivertown Throwdown (Cape Girardeau, MO)
8/21: Double Trouble (Beverly, MA)
8/21: The Iron Belle, Women’s Only Team Competition (Austin, TX)
8/21: Summer GRITDown (High Point, NC)

See all upcoming events

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