Good morning and welcome to the Morning Chalk Up. Today’s edition is fueled by EPIC Provisions.
Want to go deeper with CrossFit athletes Brent Fikowski, James Hobart and Team Invictus? Even learn their favorite meats. Listen to their podcast interviews on the Meatcast by EPIC Provisions. Click this link to listen to Fikowski, Hobart and Team Invictus.
QUOTE OF THE DAY
“You can build any life you want when the foundation is solid.” — Dr. Jake Oergel
Yesterday, it appeared that CrossFit had made a new Facebook page for the 2019 CrossFit Games. The logo is CrossFit’s and the image is CrossFit’s and past events listed included the Down Under CrossFit Championship and the CrossFit 19.5 Open announcement.
An upcoming event created for the Games in Madison was made, with athletes like Bethany Shadburne marked as “going,” listing the event as being held “from July 29 to August 4, 2019, at the Alliant Energy Center in Madison, Wisconsin, United States.”
Wait a minute…
Except those are not the correct dates according to the Games’ website. That’s because the site’s a phony, and nobody likes a phony.
Don’t fall for it folks. We reported the announced dates of the 2019 CrossFit Games back in December and as far as we know those are still accurate. And, as we reported yesterday, CrossFit has deactivated all their social media, except for CrossFit’s YouTube, Twitter
and CrossFit Games’ Twitter.
As news broke of CrossFit’s indefinite exodus from Facebook and Instagram, several official-looking accounts began popping up. Instagram and Facebook accounts with official sounding titles like “CrossFit Headquarters”, “CrossFit Health” and “2019 Reebok CrossFit Games” emerged as early as Tuesday night.
Confirmed fake: CrossFit confirmed that none of these accounts are owned or operated by CrossFit. [sponsor_ad] When there’s chaos, it’s a good time to profit. Here are a few of the ways these pages are trying to pass themselves off as “official.”
CrossFit Tweets’ bio: “Want to keep up with Crossfit, Crossfit Health and Crossfit Games but don’t want to deal with Twitter? Look no further.”
CrossFit Affiliate’s post: “The new era of CrossFit® will begin next week. Are you ready for the change?”
Is that even legal? The US Patent and Trademark Office defines trademark infringement as “Trademark infringement is the unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services.”
We are not lawyers, but in each of these circumstances it appears that the page is attempting to pass themselves off as an official CrossFit page.
The bottom line: Even if pages like these are technically legal, their existence only serves to cause more confusion and the spread of misinformation. Our general approach is “don’t feed the trolls” so we’re not following and not giving them anymore attention.
Editor’s Note: Today after 12:00 PM, the Morning Chalk Up will have a follow-up on the decision to close CrossFit’s Facebook and Instagram account posted to MorningChalkUp.com. Stay tuned.
WATCH: Brent Fikowski and Hunter McIntyre Square Off
Armen Hammer facilitated a skype interview with Brent Fikowski and Hunter McIntyre, who have been known to taunt each other on social media, to finally talk “face-to-face” about Hunter getting the blowhard card from Greg Glassman to the 2019 CrossFit Games.
Steph Gaudreau welcomes guest Veronica Valli to talk all things sobriety. The two address the mom drinking culture pushed by advertising companies, how stopping drinking can help you find out who your real friends are and exploring the ways sobriety can open you up to be your best self.
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Enter to win two all-access Coliseum tickets to the 2019 CrossFit Games and a Black Rifle Coffee Company fit kit featuring ghee, fit fuel coffee and morning glory protein creamer. Contest runs through May 26.
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SCOTTY WOD — On Saturday, May 25 Salt Lake City CrossFit in Salt Lake City, UT will hold a moment of silence at 9:15 AM PT followed by a WOD in memory of Scotty Wirtz, who was killed in Syria by a suicide bomber on January 16.
WOD FOR WISHES — Fundy CrossFit in St. John’s, New Brunswick, is hosting WOD for Wishes, in support of the Children’s Wish Foundation on Saturday, June 15. They hope to raise enough in one day to grant a wish for one child.
BUILDING A LARGER LOCATION — CrossFit Washington in Washington, MO is building a larger location, set to open this summer. The larger location will have bathrooms with showers, a children’s area and members lounge.
RUNNING FOR MAKE-A-WISH — On May 31 and June 1, athletes from Double Edge Fitness in Reno, NV will run the Odyssey, a 178-mile relay from Reno to Lake Tahoe and back to help raise awareness, and funds, for their local Make-A-Wish.
CHALK UP IN 2 MINUTES(a highlight reel around social media of CrossFit pros and average joes)
How to Enjoy Memorial Day and Stay on Track — Fuel Your Fitness has released a helpful guide so that you enjoy your Memorial Day weekend and still stay on track with your nutrition goals.
Four Athletes on Overcoming Eating Disorders Through CrossFit — Four athletes, including Carleen Mathews and Steph Gaudreau, shared how CrossFit has helped them overcome eating disorders.
— Carleen Mathews: “What really sticks out to me is that a few months into starting CrossFit, I was chatting with other women and they opened up about their body image and eating disorder history. It was at that moment that I realized that CrossFit could help me feel less alone; I was so empowered by these strong women who had also overcome disordered eating.”
— Steph Gaudreau: “I was about 6 months into doing CrossFit when I realized my mindset was changing. Competing in the CrossFit Open (and doing well!) made me I realized that I cared way more about performance than the number on the scale. I wanted to get strong just like the other women at my box. I gained probably 20 to 25 pounds but I never once freaked out. I was stronger and performing better and that’s what I cared about most.”
Chandler Smith Reflects on Punching His Ticket to the Games — Now that he is home from Rogue Invitational,Chandler Smith reflected on the event. “I honestly don’t think I can ever individually thank everyone enough, but if you’re one of the thousands of people who’ve helped along the way then know that I couldn’t be more grateful for you. One year ago last weekend I got back from Bulgaria in a bad spot and it’s a testament to
the folks around me that I’ve managed to even kind of keep it together since then. I’m going to do my best to thank everyone personally, but if I don’t tell you directly then I hope that my actions going forward show my gratitude for whatever positivity you put in my life. We’ve only just begun.”
Heather Bergeron on Relationships — Heather Bergeron drops a lesson on not investing in “short-term relationships.”
— “Every moment of your day, every interaction you have, is an opportunity to fine tune skills that you know will serve as an investment into a more fulfilling life. When I speak to strangers, I try to work on my active listening, negotiation, and social skills. When I take a CrossFit class at a gym when we’re traveling, I’m making note of all the things the gym does that I am impressed with…and, unimpressed with.
— “The opportunities are everywhere, all day long. It’s just a matter of whether you want to invest the effort into the learning process, or if you would rather just sit around wondering why you’re not catching any breaks. The investment is in yourself and your future.”
Monday afternoon, Armen Hammer reported that the CrossFit Instagram account appeared to have been taken down, showing “User not found” when attempting to access their page.
What was first speculated to be a case of a hacked account, now appears to be deliberate action by CrossFit.
“I can confirm that CrossFit [has] removed all their Facebook and Instagram channels indefinitely,” wrote Ollie Mansbridge, the director of Strength in Depth and manager of the CrossFit UK Facebook page. “I have just received notification that the CrossFit Twitter account will remain. Our U.K. CrossFit FB and Insta page will also be shifting over to Twitter.”
Since the news of that broke, the CrossFit Games, CrossFit Training, CrossFit Health and CrossFit Affiliates Instagram and Facebook accounts have all been deactivated. The only account that remains active on Facebook at the time of writing this is CrossFit Health.
CrossFit’s YouTube, Twitter and CrossFit Games’s Twitter are still online.
Mansbridge also said that CrossFit HQ will be making an official announcement “in the coming days.”
The move caught many by surprise as CrossFit Games’ channels were actively sharing content throughout the weekend, including some of Morning Chalk Up’s stories.
The CrossFit Games and CrossFit Facebook pages alone combined for more than 5 million fans, with similar numbers on Instagram.