Your Coffee is ready.
Good morning and welcome to the Morning Chalk Up. Today’s edition is fueled by FITAID, the Official Recovery Drink of the CrossFit Games. Right now, FITAID is giving away two free tickets for you and a friend to travel anywhere in the world (up to $2500). All you need to do is enter to win.
P.S. We just dropped a brand new Morning Chalk Up tee, tank and coffee mug available for pre-order the next two weeks only.
QUOTE OF THE DAY
“Greatness isn’t this wonderful, esoteric, elusive, God-like feature that only the special among us will ever taste or experience. It is something that truly exists in all of us.” — Captain Stephanie Lomeli, United States Marine Corps
A RAID IN DELHI.
What Happened?
Government officials “stormed” into Cross Fit Unisex Gym in Dehli, India, seizing banners, signs and any other advertising material with the word CrossFit on it.
Why’d they do that?
The reason is simple. Cross Fit Unisex Gym is not a licensed CrossFit affiliate and therefore can’t use the CrossFit trademark. After they refused to comply with HQ’s cease and desist letter, HQ upped the ante and filed a lawsuit. The judge said that was that, and ordered the raid.
Remind me.
Your CrossFit affiliate pays an annual licensing fee to be able to use the CrossFit trademark — it’s what distinguishes and protects your affiliate from Joe Shmo’s gym down the street offering “CrossFit” classes and getting away with it.
The Chalk Up.
There’s always someone out there trying to ruin the fun for everyone else. So if you see something, do like the TSA tells you and say something by dropping HQ a note.
CHALK UP IN 2 MINUTES.
6 days until the CrossFit Invitational…2 days until we get on a plane for Melbourne, Australia.
Roundup — Jared Enderton joins the Ascent Protein team. Margaux Alvarez joins the FNX team. Nineteen-year-old Nikolai kaganovitch hits a 295 pound snatch PR. Val Voboril’s70-year-old mom practices clean and jerks. Rich Froning’s daughter Lakelyn does her first CrossFit Kids class. Val Voboril takes on the 10K for $10K challenge; are you up for it?
The Instagram Clip Everyone is Talking About (and Reposting) — The video of a 50-year-old firefighter in full gear deadlifting 600 pounds of flaming steel (translation: literally on fire) to celebrate his retirement.
Sigmundsdottir to Invictus? — Last Thursday, Sara Sigmundsdottirofficially left Cookeville, TN for California. And guess where she ended up on Friday and through the weekend? CrossFit Invictus for their athlete camp.
Coming Soon…to a podcast near you, The Pat and Ro Show, featuring the voices of CrossFit HQ fan favorites Rory McKernan and Pat Sherwood, launches soon.
THINGS TO…
WATCH: Catalyst x Lucero
How do power couples like Christian and Jessica Lucero maintain a healthy relationship balance while being very successful competitive athletes?
FINDING BALANCE.
HEAR: Building Your Affiliate Into a Center of Excellence
For more than 10 years, Ben Bergeron has been learning what it takes to run a successful small business and affiliate. And to pass on that knowledge he created the Affiliate Excellence Seminar, which is nearly four hours diving deep into turning your box into a center of excellence.
TUNE IN.
EAT: Halloween Cookie Dough Bites
Cause you want something fun to snack on while watching Hocus Pocus tomorrow night other than candy bars — that’s why you’re going to pick up a few extra supplies at the grocery store tonight and make these delicious treats.
TRICK OR TREAT.
BUY: 50% Off Reebok Holiday Shopping
There are less than two months until Christmas so you’d better get started with your holiday shopping before it’s too late. To help you out, Reebok is offering 50% off seasonal styles with code “EARLYBIRD.”
SHOPPING SPREE.
CHALK UP AFFILIATES
Quick Hits —
- See You on the Strip — To celebrate their grand opening, The Strip CrossFit is offering free classes all week. It’s tucked right behind The Bellagio so you have no excuses even if you lost your last $25 playing blackjack.
- The greater San Antonio area just got its newest affiliate; 4 Chambers Strength and Conditioning – Converse CrossFit in Converse, TX. They opened their doors last Saturday.
- Students at Paradise Intermediate School in Paradise, CA got a week-long introduction to CrossFit. Aaron Singer from Paradise Ridge CrossFit took over their regular P.E. class for the week to teach students the importance of health and fitness and shed some misconceptions about CrossFit.