Good morning and welcome to the Morning Chalk Up. The United in Movement fundraiser wrapped up just over a week ago and Tommy Marquez runs down the big financial contributions that came together. And, we are happy to announce that in-story commenting is now live at the Morning Chalk Up website. Learn more below and join the conversation! Today:
“One good conversation can shift the direction of change forever.”– Linda Lambert
United in Movement Rallies the Community to Raise $400K
The first-ever United in Movement (UiM) charity competition and fitness challenge wrapped up just over a week ago, and now the significant financial impact of the initiative is coming into focus as we speak. A collective effort to raise relief funds for those affected by the COVID-19 pandemic, the challenge kicked things off with an ambitious 24-hour livestream featuring athletes, hosts, and celebrities from around the world.
That was just the beginning: Daily live workout announcements and demos from the biggest names in the community kept content and fitness flowing for anyone choosing to join the movement.
Mat Fraser and Tia-Clair Toomey led things off by demonstrating the first workout, followed by Pat Vellner, Brent Fikowski, Rasmus Anderson, Lauren Fisher, Chandler Smith, Noah Ohlsen, The Buttery Bros, Scott Panchik, Ben Bergeron, and Katrin Davidsdottir.
In honor of Giancarlo Agostino Di Maria, a Sanctionals judge who passed away in March due to complication from COVID-19, a special memorial workoutwas created.
NoBull donated an initial $100,000, and through the production of a special UiM shoe colorway, their total contribution will potentially be twice that.
WIT Fitness raised $25,000 through their online charity auction that feature memorabilia like the lifters that Tia-Clair Toomey wore to win the 2019 Clean Ladder in Madison.
GoWOD donated $18,168 which equated to $1 for every mobility protocol done on the GoWOD app during the fundraiser.
Chipotle donated $1 for every Mat Fraser & Tia-Clair Toomey signature burrito bowl to the tune of $10,000 in total.
California Giant Berry Farms made a straight-up $10,000 donation to the cause and Hyperice donated a portion of proceeds from sales resulting in at least $15,000.
RPM jump ropes, Move Fast Lift Heavy, DOCAFF, and Born Primitive all contributed through sales of exclusive UiM merchandise created for the fundraiser.
In total, donations are expected to exceed $400,000 from a campaign that was imagined, brought to life, and executed in just three weeks. The final total is still being updated as we speak, and the funds are being distributed accordingly to the three charities, but United in Movement showed just how quickly and effectively the community can circle the wagons in a time of unprecedented need.
Peak fitness takes ample preparation outside of your workouts. Diet, hydration, and getting enough sleep are all critical factors to achieving your goals. So is making sure you have the energy you need to fuel your inner athlete.
At Black Rifle Coffee, we believe coffee can be more than a morning pick-me-up. We offer a variety of high-caffeine roasts and coffee additives to help you sustain peak performance during workouts.
Morning Chalk Up Enables In-Story Commenting
At its most basic level, conversations are the driving force behind this community and the stories we create. After four years of original reporting, our social media channels have been flooded with countless comments from around the global community, engagement we both encourage and hope to continue to foster. We believe that substantive comments are an addition to, rather than a detraction from good reporting.
For the past two years, we’ve received numerous requests to enable commenting directly on stories on Mornigchalkup.com. Due to a lack of resources, this hasn’t been possible until now and I’m pleased to introduce this feature to readers for the first time.
Morning Chalk Up is, and always will be, a community-driven publication with the goal of bringing athletes and affiliates closer together.
Over the past four years, we’ve built a newsroom for times like these: to be an independent voice able to give readers insight into exactly what’s going on in the community around us. And that’s why we’re asking you to become a support member. More than ever before, we need your help to keep all this going. By becoming a Morning Chalk Up supporting member you’ll help ensure that we can continue to be an independent voice for this community and sport we love.
AGOQ Qualifiers Plead Their Case for Games Inclusion
Last week CrossFit HQ sent a shockwave through the community when in a series of posts they announced that they would indeed crown “The Fittest on Earth” and that they were focusing on moving the 2020 Games to The Ranch in Aromas, CA. While some rejoiced over the announcements, others decried it citing health risks in the wake of the COVID-19 pandemic. Another group was caught in the middle
with more questions than answers as they await their Games fate.
Lost in the translation of those posts were the 160 Age Group Division athletes who are looking for their chance to compete at their sport’s highest level and competition.
Unanswered questions: Director of the Games, Dave Castro has been vague regarding the possibility of there being an actual Age Group competition at this year’s Games. Commenting “you’ll have to wait and see” when asked about the inclusion of the divisions on an Instagram Live session. Some discussions have included the divisions going completely online this year with no live head-to-head competition. The lack of acknowledgment of the type of competition or even if they will get to compete has left many of the athletes in qualifying spots seeking answers.
Taking to social media: Many top athletes in the teen divisions took to Instagram to voice their concerns.
Sophia Shaft, who currently sits atop the Age Group Online Qualifier (AGOQ) in the 14-15 division wrote on her Instagram account, “Us teens and masters SHOULD NOT be the second priority, we have put so much blood, sweat and tears into this that we should be able to compete just like the individuals.”
Elite Athletes React to 2020 CrossFit Games Announcement
After CrossFit, Inc. announced its plans to move forward with the 2020 CrossFit Games in Aromas, CA, last week, Morning Chalk Up’s editor-in-chief, Justin LoFranco, caught up with a handful of athletes already qualified for the 2020 Games to get their reaction to the big news.
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A few weeks ago we highlighted LRX Apparel‘s efforts to raise funds to support local gyms by selling limited edition ” Back My Gym” t-shirts and returning 50% of
the profits to an affiliate of the customer’s choosing.
Since launching in March 18, LRX has raised $33,365 to support nearly 600 gyms across the United States and in Canada, the UK, Germany and Australia.
The next preorder date is May 1 and gym owners will be paid out accordingly.
A “last stitch effort”: Customers have asked for additional options to support their gym, so LRX has added “Back My Gym” hoodies as they prepare to close out the campaign.
Learn more about what LRX Apparel has been doing to support local gyms.