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An Open Letter About Energy Drinks

Good morning and welcome to the weekend edition of the Morning Chalk Up. This is Justin LoFranco, your Editor-in-Chief, to bring you a quick wrap-up of the major news items throughout the week.

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“Work is doing it. Discipline is doing it every day. Diligence is doing it well every day.” – Dave Ramsey

An Open Letter About the Need for Greater Awareness of Caffeine Levels in Energy Drinks

First look of the op-ed running in Sunday’s San Jose Mercury by Dr. Aaron Hinde.

An open letter about the need for greater awareness of caffeine levels in energy drinks may come off as hypocritical from the co-founder of a functional and energy drink brand. But I’m also a father to two teenagers who, along with their friends, can easily have too much of any energy drink — drinks that are sold everywhere and marketed to younger consumers. It was important for me personally and professionally to go on the record.

When Red Bull® launched a generation ago, the brand introduced us to a new kind of beverage: the energy drink. Other brands have since followed suit, including LIFEAID Beverage Co., the beverage line I co-founded with Orion Melehan in Santa Cruz, California.

We’re proud of our success but aware of our social responsibilities as marketers of these functional and energy drinks.

The American Academy of Pediatrics advises that kids between the ages of 12 and 18 should not consume more than 100 milligrams of caffeine per day. The average cup of coffee contains around 90-120 milligrams of caffeine. But many of today’s energy and “pre-workout” drinks contain as much as 300 milligrams of caffeine in a single can. Unfortunately, many teens are consuming not one but multiple of these types of drinks daily. And we’re just talking about the concern of caffeine levels in these drinks. Some brands use sweeteners like sucralose, which is under scrutiny for its impact on gut health.

Teenagers may act more adult-like at a younger age than my generation did, but that doesn’t change how an overload of caffeine and sweeteners negatively affects a teenage body and nervous system. And this digitally native generation — one that struggles with the overuse of cell phones and gaming — probably won’t stop with a single, amped-up energy drink. They’ll have one to kick start the day, another to get through it, and possibly a third to be alert to do their homework, play in afterschool sports, hit the gym or play video games all night.

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How We’re Covering the CrossFit Games
Morning Chalk Up Team

The Morning Chalk Up Show is coming to the 2019 Reebok CrossFit Games live from inside the FITAID Beer Garden. Hosted by Tommy Marquez, the three-times daily show kicks off Wednesday morning, bringing you behind the scenes in Madison, WI with athlete interviews, expert analysts, inside story coverage, stats and analysis from the best in the business.

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RxMindset Copies Third Barbell Physio Program
Justin LoFranco

 Despite the investigation that initially brought this story to light, it appears RxMindset has not been deterred, posting another of The Barbell Physio programs and reselling it without permission. We also confirmed that Catalyst Athletics programs and photographers’ images have also been used by RxMindset without permission.

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Kara Saunders On Her Sponsors And A Post-Partum Podium
Brittney Kleyn

Kara Saunders sat down with Morning Chalk Up’s Brittney Kleyn to discuss her postpartum plans, multi-tasking, and her sponsorships relationships with Nike, ROMWOD, Bear Komplex and ATP Science who supported her throughout her pregnancy.

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Three More Sanctionals Tap the Open as Their Qualifier
Tommy Marquez

Three more European Sanctionals have decided to use the 2019-2020 CrossFit Open as their qualifier, bringing the total to six Sanctionals. Newly added Reykjavik CrossFit Championship, CrossFit Strength in Depth, and CrossFit French Throwdown will join Norwegian CrossFit Championship, Down Under CrossFit Championship, and Brazil CrossFit Championship.

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Meet the Next Generation of CrossFit Athletes: Kelsey Schulte
Justin LoFranco

While visiting Sean Sweeney in Fallon, NV Morning Chalk Up’s Editor-in-Chief sat down with Kelsey Schulte to discuss competitive CrossFit as a teenager, body image and confidence, and training with a CrossFit Games athlete.

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Just one more week until the CrossFit Games kick off at Alliant Energy Center. Athletes and fans everywhere are getting ready to descend upon Madison, WI. Here are a few things to get you through this week of waiting. 

  1. Two fires broke out at Madison Gas & Electric yesterday, cutting power to all of downtown Madison. Morning Chalk Up reached out and learned that this should not affect the CrossFit Games.
  2. If you still have power, check out these ten lifts to get you amped for the Games.
  3. Here are six videos from Games athletes fine-tuning their training before heading to Madison. 
  4. Alexander Anasagasti Roman, national champion of Spain, couldn’t get a Visa
  5. Tia-Clair Toomey is getting ready for Madison wearing NOBULL.
  6. If you love numbers as much as we do, then spend a minute with our Official CrossFit Games Power Rankings.
  7. It’s not too early to make your Labor Day plans with CrossFit’s second annual Saved by the Barbell
  8. And if Labor Day, or this weekend, involves grilling make sure your ready with ButcherBox’s free burgers.
Oh and let’s not forget…

How CrossFit Makes Me a Better Public Servant (Cayla Harper/Morning Chalk Up)

An Anti-Aging Pill? Think Twice (Gretchen Reynolds/New York Times)

Amelia Boone Opens Up About Her Eating Disorder (Amelia Boone/Outside)

Learn Like an Athlete (David Perell/David Perell Blog)

If You Want Success, ‘Be Unapologetic About Your Ambitions’ (Lucy Handley/CNBC)

Survival of the Fittest (Adrian Conway/Morning Chalk Up)

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