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Born Primitive Raises $186K for Gyms

Morning Chalk Up

April 10

Fully Amped

Good morning and welcome to the Morning Chalk Up. On March 27, O2 Natural Recovery partnered with Born Primitive to kick off a fundraising effort to give back to CrossFit affiliates. After ten days, Born Primitive announced that they have raised over $186K, while O2 and other partners Working Against Gravity, Junk Brands and Pouri will continue their efforts for a few more weeks. Today:

  • Born Primitive raised a huge sum for CrossFit affiliates.
  • The demand for at-home gym equipment is far outpacing the supply at the moment. 
  • The first workout of the United in Movement charity competition was a slightly modified retest of Open Workout 12.1; Tommy Marquez compares the results to the 2012 leaderboard.

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“While we may not be able to control all that happens to us, we can control what happens inside us.” – Benjamin Franklin


Born Primitive Raised $186K in First Wave of Gym Stimulus Program

 Born Primitive Raised $186K in First Wave of Gym Stimulus Program 

Just 10 days after Born Primitive joined the O2 Natural Recovery-led “Back the Gyms Stimulus” campaign to donate 50% of profits from online sales directly to CrossFit affiliates, Bear Handlon, the owner of the clothing company, revealed that BP alone raised more than $186,000 for affiliates across the United States. This doesn’t include funds from other coalition members puoi, Working Against Gravity or O2, who launched the campaign back on March 18. 

The big picture: Affiliate support efforts haven’t been in short supply, with initiatives like United in Movement and Support Your Local Box underway but with 90% of all gyms closed in America, owners need as much support as they can get. This initiative will go a long way to getting affiliates fast and direct funding but with 6915 affiliates closed, there’s still a long way to go. 

  • Bear Handlon: “I believe it sends yet another positive message to the community that we are in this together. As a small company of just 14 employees, this donation amount is massive — we don’t have budgets like Reebok or Nike — and is yet another example of us backing up what we say with action.”

By the way: This isn’t the first time Born Primitive has backed up their beliefs. They have donated $500,000 to charitable causes in the past four years, as well. 

One big thing: Brands offering to split profits with affiliates is actually working to drive sales. This isn’t the motivation of the companies involved, but the community is on board with the idea that their purchase goes directly to supporting their gym. 

  • O2 saw their largest e-commerce month in company history, up 606%. 
  • Do the math: If Born Primitive is donating $186,000 that means total profit for the 10-day period tops around $372,000.

More on the way: While Born Primite wrapped up their portion of the program, Colina said more brands are slated to join the effort this month. 


Buy a Shirt, Give Your Box Cash

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Buy a Shirt, Give Your Box Cash

The global CrossFit affiliate community is facing a crisis with 80% of all gyms closed and bills pilling up. Your affiliate family needs your support now more than ever. Here’s how you can help.

For every Support Your Local Box shirt you buy, Fully Amped is sending 100% of net profits directly to affiliates, no questions asked.

Together as a community, we are stronger than this pandemic. Help us step up and keep the lights on in your box.


Customers Waiting Weeks or Months For At Home Gym Equipment

 Customers Waiting Weeks or Months For At Home Gym Equipment 

The COVID-19 lockdown has prompted an industry-wide demand on home gym equipment, with some suppliers receiving 30 times the amount of orders compared to a month ago.

Many affiliates chose to rent out equipment while globally, government-mandated closures remain in place indefinitely. But for members who missed out or need a little more equipment to satisfy their fitness fix, distributors have warned they’re likely to be waiting weeks if not months on delivery as demand currently hugely outweighs the supply available.

Out of stock: That’s the message most retailers are passing onto customers in search of home gym equipment. In particular it’s barbells, weights and cardio equipment in hot demand.

  • Concept2 has appealed for patience from customers. As of early April, the Concept2 site has asked customers to add their names to a waitlist. “We are currently out of stock of all Model Ds, all Model Es, the Dynamic, BikeErgs, SkiErgs and SkiErg Floor Stands due to high demand and production stoppage to fight the spread of the COVID-19 virus. We do not have a date of availability at this time.”
  • Assault Fitness is also using a waitlist. All AirBikes are on backorder and any order made on or after April 6 won’t begin shipping before April 24.

Rogue Fitness continues to update customers to changes to its operations as a result of COVID-19, although has no definite timeline to when products will be available.

  • On the Rogue Fitness website, anything between a 2.5 – 95 pound dumbbell is unavailable until further notice, 8-30 pound wall balls are on backorder, nothing smaller than a 124 pound kettlebell is in stock and it’s a similar story with barbells, plates and cardio equipment.
  • Customers simply have the option to be notified when desired products become available.

Seven Minutes of Burpees Revisited

 Seven Minutes of Burpees Revisited 

The inaugural United in Movement fundraiser is past its halfway point, with four of the seven workouts having been announced. The charity competition benefitting the Red Cross, Action Against Hunger, and the CrossFit Foundation started the week off with one of the most notorious CrossFit Games Open workouts as it’s first test: seven minutes of burpees.

Hello darkness my old friend: The CrossFit community was introduced to this diabolical test by Dave Castro as Open workout 12.1. Beginning the 2012 Open with a single, mind-numbing movement set the tone for future weeks and years of the Open as Castro would combine the workout with its 12.2 successor for the opening workout of 2013 as well. Just over eight years later the test has popped up again, and below is a comparison of the current top scores compared to 2012. The 2012 scores are in bold.


  1. Arnrun Magnusdottir 145 | Kristan Clever 143
  2. Jessica Uehlin 142 | Andrea Ager 141
  3. Claudia Gluck 135 | Jenn Chailler 140
  4. Hannah Gerber 130 | Barbara Salas 140
  5. Katie Price 129 | Mila Harris 138
  6. Laura Nielsen 129 | Jolene Grant 136
  7. Tyanna Jewett 127 | Autumn Spence 136
  8. Candace Muramoto 126 | Julie Foucher 135
  9. Marthe Voldsrud 126 | Madelyn Curley 135
  10. Trude Nordengen-Roli 125 | Denae Brown 135*

*Three additional women tied with 135 reps.


  1. Jason Burt 168 | Scott Panchik 161
  2. Tom Hewson-Haworth 156 | Danila Shohkin 161
  3. Brady Fluet 148 | Drew Mckenzie 158
  4. Julien Gerard 145 | Travis Page 154
  5. Cody Anderson 144 | Tim Blackstone 148
  6. Markus Rhoese 143 | Craig Jennings 148
  7. Patrick Vellner 143 | Jarett Perelmutter 147
  8. Anthony Leboulleux 143 | Nick Martindale 147
  9. Shawn Vogel 142 | Jonas Muller 147
  10. Arnaldo Castaneda 141 | Craig Avera 146*

*Two additional men tied with 146 reps.




Five Fitness Inspired Movies to Watch While You’re Stuck at Home

We get it. You’re stuck at home crushing repeats on Netflix while trying to convince yourself to drop down for your 5th day straight of burpees, couch squats and (insert other bodyweight movement of choice). After you wrap up binge-watching Tiger King, here are a few fitness inspired videos to keep you motivated.

 Morning Chalk Up 



Hydrate, Recover and Get Results

Without hydration, it’s impossible to get results from a workout. P10 Max Hydration is formulated to hydrate better and faster than other products so athletes get the results & recovery they want. Shop now and get 30% off.

 Morning Chalk Up 


Remembering Becky Conzelman | Eyes on Jesus

The Faith + Fitness podcast earlier this week took time to remember Becky Conzelman on the one-year anniversary of her passing. Becky, as those on the podcast attest, loved competing and CrossFit, but she loved God and people more, in that order. The episode includes clips of interviews Becky did throughout her career as well as soundbites from her celebration of life.

 Morning Chalk Up 


Spring Hot-and-Sour Soup

Check out this nontraditional, but amazingly delicious springtime hot-and-sour soup recipe. Miso gives just enough body so that you won’t need cornstarch to thicken it, and you can substitute silken tofu or thinly sliced yuba instead of egg for that same silky effect.





United in Movement Update

The United in Movement charity event and competition is rolling on and here’s a quick rundown to bring you up to speed:

  • Following the 24-hour livestream, telethon-style opening, the first WOD was announced.
    • Workout 1: 7 Minute AMRAP — Line-Facing Burpees, over a 6″ line.
    • Tia-Clair Toomey and Mat Fraser took this one on in Mat’s Cookeville garage.
  • Sunday evening, Brent Fikowski and Pat Vellner faced off (virtually) in workout #2.
    • Workout 2: 12 Minute AMRAP — 80 Lateral hops over-the-Dumbbell; 60 Air Squats; 40 Dumbbell Shoulder to Overhead (50/35).
  • Monday evening, newlyweds Lauren Fisher and Rasmus Anderson took on workout #3.
    • Workout 3: 20 Minute AMRAP — 20 Hand Release Pushups; 30 Goblet Squats; 40 Hand Release Pushups; 50 Dumbbell Lunges; 60 Hand Release Pushups; 70 Single-Arm Suitcase Deadlifts.
  • Tuesday evening, Noah Ohlsen and Chandler Smith threw down (virtually) in workout #4.
    • Workout 4: 9 Minute AMRAP — 30-20-10 of: Alternating Hang DB C&J and Butterfly Sit-ups; right into, 30-20-10 Alternating DB Hang Snatch and Butterfly Sit-ups.
  • Wednesday evening, the Buttery Bros, Marston Sawyers and Heber Cannon went head-to-head in workout #5.
    • Workout 5: Every 4 min (3 min on + 1 min rest) for 5 rounds of: 21/21 Alternating Lunge Jump, 15/15 Single-Arm DB Floor Press, 9 Reverse Burpees; In the remaining time within the 3min window: Max Broad Jumps (4ft for men, 3ft for women); Rest 1 min between rounds.
  • Thursday evening, the newest member of the Team Mayhem Freedom, Scott Panchik, wife Christin and special guest, baby Panchik (Christin is 16-weeks pregnant) took on workout #6.
    • Workout 6: 150 Single-Arm DB Thrusters, 5 Lateral Burpees Over-the-DB EMOM, 16 Minute Time Cap.

So far, United in Movement has raised over $200,000 and over 13,300 people are participating in the event.

Check out the United in Movement website and Instagram for more.

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