Being an affiliate owner right now isn’t easy — That’s a gross understatement.
And one of the pressing concerns most small gym owners are facing is how to continue to pay their coaches through economic loss and utter uncertainty about how deep this thing will go.
After surveying three dozen CrossFit affiliates or small gym owners, and a handful of coaches, it became apparent that opinions about how to proceed with coach pay are diverse and polarized.
Pay coaches at all cost: “If the community is loyal to you, you are loyal to the trainers…We continue to pay, payroll or not. After this shit is over, you (will) earn loads of goodwill for a long time in your staff,” wrote Peter-Jan Kops, the owner of CrossFit 071 in the Netherlands, in the CrossFit Affiliate Owners Only Forum on Facebook.
Be realistic and make hard decisions: “Things to consider: If you are leaving everyone on, that is great, but keep an eye on virtual class attendance. Most of us will be closed through April, at least, and attendance will drop. Contacting every client everyday doesn’t necessarily take a full staff. Watch your cash flow now, as Chris Cooper (the owner of Two-Brain Business) suggested,” wrote Joe Thiede, the owner of Train Harder CrossFit in Odessa, Fla.
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Thiede added: “It’s very possible (your coaches) could collect full pay by filing for unemployment. It’s an uncomfortable conversation to have, but you have to base it on fact. You might need to lay people off now so they have a gym to come back to later.”
Some of the common approaches affiliates are making in the trenches right now include:
Pay as normal: “We are still paying all of (our coaches) for their regularly scheduled classes, even though no one is coaching quite a full load. We moved to an almost full schedule online, haven’t lost members, so haven’t reduced pay at all,” said Alyssa Royse, the owner of Rocket CrossFit in Seattle, Wa.
Pay only full-time coaches: Other owners, such as Alex Cibiri, the owner of Element CrossFit in Mississauga, Ontario, are continuing to pay full-time coaches only. Cibiri’s full-time coaches receive a base salary plus commission on any upsells, such as for additional personal training. This hasn’t changed, although upselling clients has become a lot more challenging right now. Cibiri also had a handful of part-time coaches, who have other full-time jobs, and are no longer coaching for him at the moment.
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