CrossFit Copenhagen’s 27 Gyms to End CrossFit Affiliation
March 2 POWERED BY
Good morning and welcome to the Morning Chalk Up. Wodapalooza witnessed some of the most exciting finishes of the Sanctional season thus far with time differentials for critical podium and CrossFit Games invitation spots decided by only hundredths of a second — new scoring technology played a key role. And, CrossFit Copenhagen along with 26 other boxes in their affiliate chain announced that they are ending their CrossFit affiliation at the end of this month. Today:
Patrick Clark takes a look at how new scoring technologies are providing accurate, real-time scoring and an improved experience for spectators and viewers.
CrossFit Copenhagen unaffiliates 27 of their gyms.
Start the week off right with a PR or big lift and then send us the video at [email protected].
“It is defeat that turns bone to flint; it is defeat that turns gristle to muscle; it is defeat that makes men invincible.”– Henry Ward Beecher
New Technologies Paying Big Dividends at Sanctionals
Everyone likes a great finish, and if you caught the action at Wodapalooza this past weekend in person or through the live stream, you witnessed some of the most exciting finishes of the 2020 Sanctional season. Those finishes were highlighted by sprints across the finish line to hit the Throwdowns timing buzzer, one of the newest innovations in the sport.
One big thing: As Sanctionals have expanded in size and scope in year two, so has the demand for new technologies and systems that not only make the scoring process easier for competition directors but also provide fans in attendance and watching online a better and more exciting viewing experience.
Competition Corner and new scoring company Throwdowns have been at the forefront of providing Sanctionals scoring support. Both have introduced new scoring programs and features for Sanctionals as well as continuing to develop even better methods for live scoring.
Throwdowns has made waves with their version of the timing buzzerfirst introduced at the Asia CrossFit Championship. The Franklin, TN based company created their version of the buzzer and introduced it along with their live scoring and broadcast kit at the Mayhem Classic in January.
Wodapalooza tapped Throwdowns to bring their timing buzzer to Miami, FL and it proved to be the deciding factor in determining the elite team division winners as well as which female competitor would get an invite to the 2020 CrossFit Games. In each instance, the result was decided in the final event by who pressed their button first. Both were decided by less than one second each.
Competition Corner recently announced a strategic partnership with Scoring Kairos that will increase the ability of people to follow and track competing athletes’ performances from start to finish. Scoring Kairos is the industry leader in integrating Concept2 equipment to scoring systems.
The future of scoring: Last Sanctional season, Competition Corner handled the registration and scoring for 11 of the 15 events. So far this season they have provided coverage for six of the first eight Sanctionals including Wodapalooza and will service more than three-fourths of all events this season. With the rapid growth of CrossFit Sanctionals worldwide, Competition Corner has seen the demand for its services increase.
Founder Michael Huynh: “The net effect of the Sanctional events has been positive for our company. We’ve seen an increase of events in regions we didn’t know existed. We’ve expanded to 71 countries (up from 54 last year). We’re seeing athletes from 197 countries throwing down at the over 3,000 events hosted on our platform each year. That impact has definitely touched all points in the company in terms of employees, infrastructure and how we deliver our product and services.”
New demands, new systems: As these competitions have expanded throughout the globe both Competition Corner and Throwdowns have quickly adapted to provide around-the-clock customer service support as well as the ability to translate their platforms into the language needed for that particular event. They have listened to their customers’ feedback and have been able to develop more features to their current systems and even create new ones.
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CrossFit Copenhagen’s 27 Gyms to End CrossFit Affiliation
Twelve years ago, Klaus Vesti and Andreas Bang opened CrossFit Copenhagen and since then, they’ve expanded significantly, founding 25 more CrossFit affiliates in Denmark and one in Germany. With 27 gyms in total, they run the largest CrossFit affiliate chain in the world.
On March 30, they will officially end their affiliation with the CrossFit brand, adopting a new name, “Arca.”
Why it matters: This is important news, as the biggest CrossFit chain in the world, ending their affiliation could have a ripple effect in the community. It also sends the message that the largest affiliate chain no longer sees the benefit of being affiliated with the CrossFit brand any longer.
From a purely monetary perspective, this amounts to approximately $78,461.08 in annual revenue lost to CrossFit, Inc. According to the current affiliation requirements, Danish affiliates pay an annual fee of €2630.00, though CrossFit Copenhagen may have negotiated different rates over the years.
Why they’re unaffiliating: According to a press release translated using Google Translate, the gym owners said, “For the last 12 years we have moved further and further away from the basic idea of CrossFit. Now we are where it makes sense to detach and build our own brand of functional training.”
“The only difference is that we take ownership of our core product, which is something we have spent years developing. The training, the mood and the community remain the same. CrossFit is a trademark registered functional training where Arca is a similar variant.”
One big thing: Participating in the CrossFit Open will become more complicated for Arca members. Since the gyms will no longer maintain a CrossFit affiliation, athletes who wish to compete officially in the Open will be required to submit video uploads of their workouts. According to the press release, Arca will seek to create its own online competitions as well.
The bottom line: For CrossFit Copenhagen members, it doesn’t seem like a whole lot will change. The classes will continue to be an hour long and be comprised of strength components, metabolic conditioning, and accessory work. Essentially, “It’s the same good workout, just under a different name.” The programming will continue to look and feel the same and use CrossFit terms like AMRAP, WOD and EMOM.
The gyms will get a unifying makeover but the individual gym names will remain — barring any CrossFit branding or identity.
Sanctional News and Notes
On the latest episode of the Australian CrossFit Championships official podcast, the ACC Insider, guest Mia Hesketh talks about competing at the Sanctional this weekend.
The Australian CrossFit Championship still has tickets and ticket packages remaining for the competition.
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Wodapalooza and Dadapalooza on Talking Elite Fitness
Tommy Marquez is back from Miami and Sean Woodland is back from the delivery room! Together the duo breaks down everything that took place last week at Wodapalooza. And, find out why Tommy’s win in The Gauntlet was more impressive than it looked.
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BoxMate Partners with International Women’s Day to Support Women and Sport
International Women’s Day is coming up on March 8 and BoxMate, the performance tracking app surveyed over 500 women who regularly participate in CrossFit and weight
training to find out their views on how muscular women are perceived. Here are some of the results:
94% of the women surveyed had been told that CrossFit or lifting weights will make them “too bulky” or “too masculine.”
85% of the respondents said that they felt more body confidence since starting CrossFit and weight training.
99% said that there is a need for education for women on the positive benefits of weight training.
77% felt that they could be competitive with the men at their box without judgment.