Good morning and welcome to the weekend edition of the Morning Chalk Up. Around the CrossFit community, we have heard your calls for leaders to take a stand in support of racial justice and equality. We have the chance to stand and support members of our community that are hurting which is why we’re joining forces with the Buttery Bros, Talking Elite Fitness, Armen Hammer, Feeding the Frasers and many more to raise money in support of our brothers and sisters. Today:
The XInjustice Fundrasier kicks off.
Some gyms are taking the preventative medicine approach to the next level and pivoting their businesses into full-service clinics and wellness centers. Emily Beers has more.
“Do the right thing. It will gratify some people and astonish the rest.”– Mark Twain
Content Creators Join Forces For Charity
A heavy, emotion-filled week was capped off Friday by a sliver of good news as a collective of prominent content creators in the CrossFit community announced a charitable fundraiser. The fundraiser, which dropped shortly after 12:00 PM PST, aims to raise money for a select group of organizations in the wake of recent events surrounding racial inequality in the United States.
What you need to know: The collective includes content creators from basically every platform of the community including news outlets, social media, podcasts, vlogs, and journalists.
The fundraiser will run for eight days total and will conclude at the end of the day Friday, June 12.
100% of the proceeds will be donated to charity, meaning that the more shirts sold, the higher collective donation from the creators spearheading the fundraiser as well.
Standing together: The issue of racial inequality in the United States is a difficult, and complex one that requires a multi-faceted and nuanced solution. Widespread improvement will not just happen overnight, and the seeds of change will not be planted without actions to back up words and sentiments. Creating ways to contribute along the way is an important place to start being a part of the solution, and something the CrossFit community has always stood for.
Never Run Out Of Coffee Ever Again: Join Our Coffee Club
Peak fitness takes ample preparation outside your workouts. Diet, hydration, and getting enough sleep are all critical factors to achieving your goals but so is making sure you have the energy you need to fuel your inner athlete.
At Black Rifle Coffee, we believe coffee can be more than a morning pick-me-up. This is why we offer a variety of high-caffeine roasts and coffee additives to help you sustain peak performance during workouts.
CrossFit Affiliates Team up with Doctors, Chiropractors, and Physical Therapists to Embrace a Collaborative Healthcare Approach
The CrossFit community has long talked about preventative medicine. Long been dreaming about a day when our society becomes less reliant on the traditional medical model — a model that takes a band-aid approach by treating symptoms with medication — and more focused on helping people make lifestyle changes to reclaim health and prevent or reverse disease.
Many affiliate owners share a vision of turning their gyms into all-encompassing wellness centers, where coaches can communicate with endocrinologists, neurosurgeons, osteopaths or physical therapists about what their clients need.
Their ultimate goal: To bridge the gap between the traditional medical model and fitness.
For most gym owners, it’s a vision, a pipe dream. But a handful of others have managed to put this vision into practice.
Here are three of them:
The Ryan Ferns Healthplex, a CrossFit affiliate in Benwood, WV with a full physical therapy clinic, a nutrition counselor and a nurse practitioner on-site.
The Drop-in Doc, a full-service medical clinic located within Resolution CrossFit in Yorba Linda, CA.
Real Life Health, a functional rehabilitation center with a chiropractor, physiotherapists and a registered massage therapist (RMT) located within CrossFit Sudbury in Ontario.
The Ryan Ferns Healthplex: Christa Giordano is a coach at the Ryan Ferns Healthplex. Her job is to work with clients via personal training, group classes, and individual program design. However, she also works alongside the facility’s physical therapy team, their on-site nurse practitioner, and their nutrition counselor, in order to support her clients as best as possible.
Marquan Jones on Making a Difference as an Affiliate Owner
On this episode of Make PODs Great Again, Marquan Jones talks with hosts John Wooley and Niki Brazier about the current racial climate in the US and diversity in CrossFit. Listen in to hear how Marquan’s affiliate works to bring people into the sport.
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