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CrossFit HQ Removes Instagram Post Decried by Chinese CrossFit Community

Morning Chalk Up

March 24


Good morning and welcome to the Morning Chalk Up. We are living through extraordinary times and as small CrossFit boxes struggle in the face of the coronavirus virus mandatory closures, companies like O2 Recovery are stepping up to help them weather the storm. And, a few days ago, a CrossFit Instagram post caused some backlash within the community, we have more below. Today:

  • Companies in the CrossFit space reach out to help boxes in this tough time.
  • A CrossFit Instagram post causes controversy.
  • The Madrid CrossFit Championship and CrossFit Lowlands Throwdown both postpone; no new dates yet.

All of us at the Morning Chalk Up are hitting our at-home workouts hard, what about you? Let us know at [email protected].  

Editor’s note: With all the closures and state-mandated limits on gatherings, we are temporarily suspending our local competition list. As soon as we can, we will re-institute it.



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“Grit is not just a simple elbow-grease term for rugged persistence. It is an often invisible display of endurance that lets you stay in an uncomfortable place, work hard to improve upon a given interest and do it again and again.” – Sarah Lewis


Back Your Box: The Campaign to Save Companies Crippled by Coronavirus

 Back Your Box: The Campaign to Save Companies Crippled by Coronavirus 

In the wake of the Coronavirus pandemic, businesses working in the CrossFit space are rallying to support box owners struggling financially or anticipating financial strain the longer mandatory lockdowns last.

A big effort: O2 Recovery Drink is taking several measures to help affiliates during these unknown and uncertain times.

  • It’s offering box owners a free 21-day “no strings attached” supply of O2 drinks.
  • Those affiliates that are closed can also earn 50 percent of the profits if their members use a unique code to purchase drinks while in isolation: “I’d rather they buy O2 from you than online, but if they can’t, then this is the next best thing,” said Dave Colina, O2 CEO.
  • Affiliates that are still open can liquidate their inventory at 50 percent off, to free up some fast cash.
  • And for those that have subscription shipments with O2, you’ll receive 25 percent off or have an option to skip it or even have it sent to your home. Slater Coe from Derby City CrossFit “…was really impressed by what they’re trying to do to help out box owners, like myself.”
  • CEO Dave Colina added: “This is a scary time. Like you, I’m concerned about the impact CV19 is going to have on our business. We don’t know how this will shake out, but what I do know is that in crisis we’re stronger together.”

Trifecta and RP Strength have partnered up, offering members 40 percent off meal delivery services, using the code “40OFF” for first-time customers.

  • RP CEO Nick Shaw told the Morning Chalk Up: “We’ve seen an incredible amount of support within our RP Clients group on Facebook in terms of our members offering support and encouragement to one another in these really hard times for everyone. We’re trying to stress the idea that it’s ok to ease back on dieting right now as there are much greater concerns out there.

Communication is More Important than Ever!

Communication more important than ever!

As you know, fitness serves to keep your members grounded, especially in times of crisis. Even if your location is closed, you still owe it to them to provide solutions. Keep the information flowing via phone calls, emails, social posts, and landing pages. Over-delivering now will lead to greater benefits down the road. 

To learn what other gym owners are doing, and ways to keep your business healthy with Wodify, visit our constantly-updated action guide.


CrossFit HQ Removes Instagram Post Decried by Chinese CrossFit Community

 CrossFit Removes Instagram Post After Offensive and Racist Claims 

The CrossFit Instagram account caused a stir in the community on Friday, just days after returning to the social media platform, after reposting a post from the popular satire and meme account @fluffy__duck, downplaying the coronavirus epidemic. The repost prompted calls to delete the post by multiple Chinese affiliates and the organizer of the Asian CrossFit Championship Sanctional, among several others.

The meme is a reference to the 2011 film Contagion, which is seeing a surge in popularity for many similarities to the current pandemic facing the world today. In the film, the virus is spread from a bat to a pig that was sold in an outdoor Chinese market, a scene that parallels what some experts believe is how COVID-19 started. The virus has killed more than 3,000 in China alone.

What they’re saying: The post, which has now been removed from CrossFit’s page, drew harsh criticisms from followers and the Chinese CrossFit community.

  • Max Ma, the affiliate owner of CrossFit One Nation in Shangahi, China and Sanctional director of the Asia CrossFit Championship: “Please delete this. Not funny at all. Is this supposed to help the CrossFit Community grow worldwide? Is this going to give affiliates in China more reason to pay 3000 dollars a year?” followed by a head-slap emoji.
  • Chasing CrossFit, an affiliate in Suzhou, China: “This may lead to CrossFit’s death in China, please delete this.”
  • Rose Cubbage, opened Qinghai, China’s first affiliate just a little more than a year ago: “How is CrossFit allowing this type of post?? I am so amazed. So much for being “united by fitness”. I am appalled that the official CrossFit Instagram is allowing/posting this. I’m embarrassed for the brand I represent and pay to be a part of. My affiliate is located in China. You have no idea how painful this post is for the affiliate owners here.”
  • CrossFit Wookong, an affiliate in Shengyang, China: “It’s not funny.”

What happened: CrossFit has since removed the post but made no statement or apology about the post.

  • CrossFit did not return a request for comment. 

Lowlands Throwdown, Madrid Join The List Of Postponed Sanctionals

 Lowlands Throwdown, Madrid Join The List Of Postponed Sanctionals 

Early Monday morning the Madrid CrossFit Championships and the Lowlands Throwdown became the latest in a string of Sanctionals to fall victim to the COVID-19 restrictions, as officials announced via each event’s Instagram that the competition would be postponed. The announcement brings the total number of Sanctionals now postponed to twelve.

Things to keep in mind: As per the announcement, a new date for either event has not been selected, and event officials will be working with their collaborators to determine the new event date in the near future. The two events, along with the Atlas Games, Italian Showdown, and the West Coast Classic, have yet to determine their new date publicly after announcing their postponement.

  • For Madrid: The previously registered athletes will automatically keep their registration for the new date once it’s selected, and registered athletes will be notified via email of all decisions and subsequent developments.
  • Additional information about the IOQ2 is expected to be distributed to athletes and persons involved by the end of the week.

The Lowlands Throwdown was the only remaining regularly scheduled Sanctional competition in the month of May, and with the postponement, the effective delay of the Sanctionals season due to the coronavirus is now a full 12 weeks.

  • Both the Netherlands and Spain currently sit in the top 10 countries worldwide in terms of confirmed cases and confirmed deaths from the coronavirus, with the number of reported cases in the Netherlands doubling in the past four days.
  • The countries are currently in the midst of a travel ban, which prevents any non-European Union citizens from entering the territory until April 19, however that deadline could be extended if necessary.

Next up: The CanWest CrossFit Championships, currently scheduled for June 5-7.

As the situation continues to develop, we’ll be regularly updating our list of the new season schedule which can be found here.




Stronger Together: CrossFit Games Athletes Deliver Message of Hope to Global Community

Messages of hope and positivity from Games athletes and media leaders to the CrossFit community, featuring Katrin Davidsdottir, Mathew Fraser, Annie Thoridottir, Laura Horvath, Noah Ohlsen, and more. Edited by Niko Ronnow.

 Morning Chalk Up 



Your Immunity with Protein

Right now we can all use some extra good immunity on our side. Did you know adding protein to your diet can ward off disease and viruses? Getting enough protein ensures your body has enough antibodies to fend off unwanted invaders. With BuiltByStrength’s all-natural NSF Certified for Sport Grass-Fed Whey, you can build your body’s defense with one of the cleanest sources of protein out there. Get three bottles at 30% off with “STOCK30”.


Have You Diversified Your Services by Going Online?

On the Open Gym podcast, sponsored by O2 Recovery, Patrick Cummings talks with Zach Even-Esh, who operates two Underground Strength Gyms in New Jersey and has been building a brand online since 2002. While gyms are closed during the pandemic, he’s putting more energy toward his digital business.

Listen on Spotify    Listen on Apple Podcasts    More Listening Options...



Take advantage of NIKE’s site-wide flash sale and bump your training to the next level. Today’s the last day to use the code “NIKE25” to get 25% off all NIKE gear including sale items.

 Morning Chalk Up 


Quick Lunch Ideas that Will Sustain you All Day

It’s midday, you’re working hard, and your stomach is growling. It’s time to take a (quick!) pause to eat lunch. This list of 40 recipes ranges from lentil salad to tofu and mushroom stir-fry that come together on the stove in minutes, these are the quick lunch ideas and recipes we’re turning to get us through the rest of the day.





Affiliate Community Round-up

Here are a few things going on in the affiliate community that we have our eyes on right now:

  • Murph for Meals: CrossFitters Mike Roth and Sera Cuni, the owner of Root Cellar Catering, will complete Murph every Monday from March 23 until May 25, a total of 10 consecutive weeks. They are raising money to help feed people in Chatham and Orange County, NC and the proceeds will be split between the Chatham Outreach Alliance (CORA) and Meals on Wheels Chapel Hill. Those interested can donate per rep, per minute of finishing time or make a one-time donation.
  • Project Purple: Individuals with pancreatic cancer are included in the “immunocompromised” population, most at-risk for coronavirus infection and Project Purple works to raise money to search for a cure and improve the lives of patients through support, hope and compassion. They are running a “Push Pull for Pancreatic Cancer” fundraiser with four at-home options. Learn more and register.
  • Home WOD Online Competition: Stuck at home but still want to train and compare your scores against others around the world? The Home WOD Online Competition, powered by The WOD Life has been designed so you can maintain your fitness and still compare scores with people around the world on Competition Corner. It is free to enter and all you need is a small space to workout, a skipping rope and a good attitude. Learn more and join in.
  • Home Alone Open: Brought to you by WHEYD, the Home Alone Open is a chance to interact with the CrossFit community across the globe, all from your home. We’re stronger together. To win, all you need to do is complete the 6 workouts when they’re released, film them and send them the proof! Register now.
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