đ Here’s a little fun today in history fact: 101 years ago today, 22-year-old representative Harry T. Burn cast the deciding vote to ratify the 19th Amendment, granting women the right to vote. One hundred and one years later, women in CrossFit are awarded the same prize money.
In today’s edition:
CrossFit announces the launch of its new affiliate playbook.
How to raise your rates and still keep your members.
And, Rogue is putting up the largest prize purse outside of the Games.
“This is the moment I accept the most challenging times will always be behind me and in front of me.”- Kobe Bryant
INDUSTRY
CrossFit Announces Affiliate Playbook and Resource Center to Launch in September
CrossFit Home Office has revealed another tool aimed at helping affiliates achieve success around the world. The company officially announced the September release of the CrossFit Affiliate Playbook, a tool for affiliates in good standing.
One big thing:Â The move is another in a series of steps Eric Roza has implemented in the last year to add value to gym ownersâ annual affiliation fee, a point of contention between CrossFit corporate and owners who felt they werenât getting the support they needed to justify the annual payment. But the book isnât intended to be prescriptive but rather a clearinghouse of ideas crowdsourced through the industry.
In Rozaâs own words:Â âI had no interest in something that specified every little micro step I needed to take. Since that time Iâve really been thinking about âwouldnât it be great if there were best practices, there must be best practices to leverage, there are 12,000 gyms.â There are different ways to do things and if we could set this up in a way where we provided tools and a tool kit without the rules, youâre welcome to do what you want inside these parameters that have worked for others.â
Whatâs inside:Â
The CrossFit Affiliate Playbook provides guidance on âlease negotiations, preferential site determination, traffic density, permitting, and how to do proper market research.â
Member retention is a key part of the CrossFit Affiliate Playbook. Enhancing the member experience in order to further integrate members into the community and keep them engaged for years.
The third tier of the CrossFit Affiliate Playbook highlights ways to maximize operational capacity by focusing on financial planning. The resource center features real-world examples, expense templates, and financial calculators.
The bottom line:Â Expect more things like this to come.
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#1029, O2 made Incâs list of the 5000 fastest-growing companies in the US. Earlier this year, O2 won BevNetâs Best Marketing Campaign award for their #StayForMay campaign that mobilized 60,000 consumers to help keep CrossFit gyms afloat.
Word on the street, details concerning Wodapalooza should be getting dropped soon.
A Camo Nano? Reebok announced a new collaboration with tactical and outdoor clothing brand Rotcho to develop a new military-themed, camo Nano X1. The new Nano drops today on Reebok.com.
PRVN has added 17-year-old Paulina Haro to their athlete roster. Haro is a three-time teen Games athlete who finished 3rd at the Games this year. She finished sixth in 2018 and 2019 in the girls 14-15 division.
Kicking off today, the Cascade Classic online qualifier. The qualifier workouts for the two-day November 13-14 Tacoma, Washington-based competition will be programmed by Pat Sherwood.
Divisions include elite, RX, scaled, masters, teens, and teams.
đď¸đď¸đď¸Â Spectator tickets are now on sale for the Masters Fitness Collective competition taking place September 3-5 in Fort Wayne, IN.
INDUSTRY
MEMBER EXCLUSIVE
Raising Your Rates Part 2: Execute a Rate Raise and Keep Your Clients
In November 2020, in the middle of a global pandemic, Chris Thorndike raised his rates by $37, jumping his clients from $195 to $232 a month.
As a result, Thorndike, the owner of Liv Athletic, a 14-year CrossFit affiliate in Gainesville, FL, lost eight clients. However, with his current members now paying an additional $37 a month, his revenue in the first month after the rate raise was still $2,200 more than the month before.
âAnd with new members coming in at that rate, it compounds quickly,â said Thorndike, who is also the chief executive officer of Factory Forged, a business coaching company that works with CrossFit gyms all over the world, and has helped 50 gyms raise their rates since the start of the pandemic.
The Rogue Invitational Prize Purse is Like Really Really Huge
Details are finally emerging about Rogueâs third annual invitational, which is now a part of an expanding group of lucrative off-season competitions. The thing thatâs raising the most eyebrows isnât the roster of athletes invited, but instead the insanely high prize purse.
One big thing:Â With an initial $1.25 million dollar prize purse that has now grown to more than $1.3 million, this will be the most lucrative off-season competition ever held, with the winner taking home almost as much as the 2012 CrossFit Games champion.
Itâs also the first prize purse in CrossFit that will grow the more tickets that are sold, coupling athletesâ pay with the performance of the event overall.
Itâs also the first prize purse to ever include bitcoin in payouts.
Prize details: Unlike most CrossFit competitions, including the CrossFit Games, Rogue is paying out all athletes competing, meaning no one walks away empty-handed.
First prize: $229,068
Second: $79,908
Third: $42,617
Fourth: $31,963
Fifth: $23,972
Sixth: $21,309
Seventh: $18,645
Eight: $15,982
Ninth: $10,654
Tenth through 20th: $5,327
Why it matters: As we pointed out in our analysis of total season-wide athlete payouts, the total season-wide payout available is down 20% from last year, even though the CrossFit Games itself paid out more than it ever has. Events like Rogue, Dubai, Wodapalooza and others present significant earning potentials similar to what Sanctionals offered last season.
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Sometimes improvement with a barbell starts without one. Try this gymnastic exercise that will help your ability to keep the bar close in the first and second pull of the snatch and clean (and possibly even remedy that pesky early arm bend).
Start tracking your body's performance with a free WHOOP Strap 3.0. WHOOP measures your body's data over 100 times a second to provide personalized feedback on your recovery, strain, and sleep.
Keeping track of what you're eating is crucial to achieving health and fitness. But it can go too far very quickly. Listen to nutrition coach Ashley Fillmore on the Carrots'n'Cake podcast talk about her journey of undereating, the dangers of it, and what you should be focusing on as well as just calories.
đ đ đ Happy birthdays to Jeff Brightwell, Pat Sherwood and Ron Ortiz.
đ°ââď¸đ¤ľââď¸Happy wedding anniversaries to Camille Leblanc-Bazinet and Dave Lipson (yesterday) and Heber and Jenna Cannon. Congratulations to Carrie and Mitch Stevenson on getting married over the weekend.
Former CrossFit Games athlete Steph Chung will be trading in her gym shorts for scrubs in just 22 days. Sheâs going back to school to be a physicianâs assistant.
Emma Baumert is moving to the PNW to be the regional northwest sales rep for LIFEAID Beverage Co.
Mat Fraser hit a lifetime deadlift PR of 540 pounds (photo only, sorry folks).
đŞ đŞ đŞ Congratulations to adaptive athlete Jonathan Lyens, on his first-ever 15 foot rope climb.
Congratulations to Aron Parker from CrossFit Boynton Beach in Florida on a 345 pound front squat PR.
Congratulations to teen athlete Jace Wolf from CrossFit Caliber in Streamwood, IL on a 315 pound back squat PR.
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