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Morning Chalk Up

August 18   |   POWERED BY


Good morning and welcome to the Morning Chalk Up.

📖 Here’s a little fun today in history fact: 101 years ago today, 22-year-old representative Harry T. Burn cast the deciding vote to ratify the 19th Amendment, granting women the right to vote. One hundred and one years later, women in CrossFit are awarded the same prize money.

In today’s edition:

  • CrossFit announces the launch of its new affiliate playbook.
  • How to raise your rates and still keep your members.
  • And, Rogue is putting up the largest prize purse outside of the Games.
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“This is the moment I accept the most challenging times will always be behind me and in front of me.” - Kobe Bryant

  CrossFit Announces Affiliate Playbook and Resource Center to Launch in September  

CrossFit Announces Affiliate Playbook and Resource Center to Launch in September

CrossFit Home Office has revealed another tool aimed at helping affiliates achieve success around the world. The company officially announced the September release of the CrossFit Affiliate Playbook, a tool for affiliates in good standing.

One big thing: The move is another in a series of steps Eric Roza has implemented in the last year to add value to gym owners’ annual affiliation fee, a point of contention between CrossFit corporate and owners who felt they weren’t getting the support they needed to justify the annual payment. But the book isn’t intended to be prescriptive but rather a clearinghouse of ideas crowdsourced through the industry.

In Roza’s own words: “I had no interest in something that specified every little micro step I needed to take. Since that time I’ve really been thinking about ‘wouldn’t it be great if there were best practices, there must be best practices to leverage, there are 12,000 gyms.’ There are different ways to do things and if we could set this up in a way where we provided tools and a tool kit without the rules, you’re welcome to do what you want inside these parameters that have worked for others.”

What’s inside: 

  • The CrossFit Affiliate Playbook provides guidance on “lease negotiations, preferential site determination, traffic density, permitting, and how to do proper market research.”
  • Member retention is a key part of the CrossFit Affiliate Playbook. Enhancing the member experience in order to further integrate members into the community and keep them engaged for years.
  • The third tier of the CrossFit Affiliate Playbook highlights ways to maximize operational capacity by focusing on financial planning. The resource center features real-world examples, expense templates, and financial calculators.

The bottom line: Expect more things like this to come.

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  CrossFit Announces Affiliate Playbook and Resource Center to Launch in September  

#1029, O2 made Inc’s list of the 5000 fastest-growing companies in the US. Earlier this year, O2 won BevNet’s Best Marketing Campaign award for their #StayForMay campaign that mobilized 60,000 consumers to help keep CrossFit gyms afloat.

Word on the street, details concerning Wodapalooza should be getting dropped soon.

A Camo Nano? Reebok announced a new collaboration with tactical and outdoor clothing brand Rotcho to develop a new military-themed, camo Nano X1. The new Nano drops today on

PRVN has added 17-year-old Paulina Haro to their athlete roster. Haro is a three-time teen Games athlete who finished 3rd at the Games this year. She finished sixth in 2018 and 2019 in the girls 14-15 division.

Kicking off today, the Cascade Classic online qualifier. The qualifier workouts for the two-day November 13-14 Tacoma, Washington-based competition will be programmed by Pat Sherwood.

  • Divisions include elite, RX, scaled, masters, teens, and teams.

🎟️🎟️🎟️ Spectator tickets are now on sale for the Masters Fitness Collective competition taking place September 3-5 in Fort Wayne, IN.

  Raising Your Rates Part 2: Execute a Rate Raise and Keep Your Clients  


Raising Your Rates Part 2: Execute a Rate Raise and Keep Your Clients

In November 2020, in the middle of a global pandemic, Chris Thorndike raised his rates by $37, jumping his clients from $195 to $232 a month.

As a result, Thorndike, the owner of Liv Athletic, a 14-year CrossFit affiliate in Gainesville, FL, lost eight clients. However, with his current members now paying an additional $37 a month, his revenue in the first month after the rate raise was still $2,200 more than the month before.

“And with new members coming in at that rate, it compounds quickly,” said Thorndike, who is also the chief executive officer of Factory Forged, a business coaching company that works with CrossFit gyms all over the world, and has helped 50 gyms raise their rates since the start of the pandemic.

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  The Rogue Invitational Prize Purse is Like Really Really Huge  

The Rogue Invitational Prize Purse is Like Really Really Huge

Details are finally emerging about Rogue’s third annual invitational, which is now a part of an expanding group of lucrative off-season competitions. The thing that’s raising the most eyebrows isn’t the roster of athletes invited, but instead the insanely high prize purse.

One big thing: With an initial $1.25 million dollar prize purse that has now grown to more than $1.3 million, this will be the most lucrative off-season competition ever held, with the winner taking home almost as much as the 2012 CrossFit Games champion.

  • It’s also the first prize purse in CrossFit that will grow the more tickets that are sold, coupling athletes’ pay with the performance of the event overall.
  • It’s also the first prize purse to ever include bitcoin in payouts.

Prize details: Unlike most CrossFit competitions, including the CrossFit Games, Rogue is paying out all athletes competing, meaning no one walks away empty-handed.

  • First prize: $229,068
  • Second: $79,908
  • Third: $42,617
  • Fourth: $31,963
  • Fifth: $23,972
  • Sixth: $21,309
  • Seventh: $18,645
  • Eight: $15,982
  • Ninth: $10,654
  • Tenth through 20th: $5,327

Why it matters: As we pointed out in our analysis of total season-wide athlete payouts, the total season-wide payout available is down 20% from last year, even though the CrossFit Games itself paid out more than it ever has. Events like Rogue, Dubai, Wodapalooza and others present significant earning potentials similar to what Sanctionals offered last season.

  The Rogue Invitational Prize Purse is Like Really Really Huge  

Get to Know Emma Lawson

The Fittest Teenager on the Planet


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Gymnastics To Improve Weightlifting

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Why You Need to Stop Undereating

Keeping track of what you're eating is crucial to achieving health and fitness. But it can go too far very quickly. Listen to nutrition coach Ashley Fillmore on the Carrots'n'Cake podcast talk about her journey of undereating, the dangers of it, and what you should be focusing on as well as just calories.


  • 🎂 🎂 🎂 Happy birthdays to Jeff BrightwellPat Sherwood and Ron Ortiz.
  • 👰‍♀️🤵‍♂️Happy wedding anniversaries to Camille Leblanc-Bazinet and Dave Lipson (yesterday) and Heber and Jenna Cannon. Congratulations to Carrie and Mitch Stevenson on getting married over the weekend.
  • Former CrossFit Games athlete Steph Chung will be trading in her gym shorts for scrubs in just 22 days. She’s going back to school to be a physician’s assistant.
  • Emma Baumert is moving to the PNW to be the regional northwest sales rep for LIFEAID Beverage Co.
  • Mat Fraser hit a lifetime deadlift PR of 540 pounds (photo only, sorry folks).
  • 💪 💪 💪 Congratulations to adaptive athlete Jonathan Lyens, on his first-ever 15 foot rope climb.
  • Congratulations to Aron Parker from CrossFit Boynton Beach in Florida on a 345 pound front squat PR.
  • Congratulations to teen athlete Jace Wolf from CrossFit Caliber in Streamwood, IL on a 315 pound back squat PR.
3/25: No Weak Links (Marcy, NY)
3/25 - 3/26: Beach Brawl – Spring (Pensacola Beach, FL)
3/25 - 3/26: Costa Dorada Fitness Challenge (Tamarit, Tarragona, Spain)
3/30 - 4/8: Nine27 Athletics Spring Showdown (Online, Virtual)
4/1: 2023 Cougars & Cradle Robbers Throwdown (Salem, MA)
4/2: CFC Clash (Tallahassee, FL)
4/15: Girls Gone Rx Ohio (Lancaster, OH)
4/15: Best Babes Wyoming (Cheyenne, WY)
4/15: Best Babes Partner Comp: Woodland (Woodland, CA)
4/15: Best Babes Gilbert (Gilbert, AZ)
4/15: Best Babes Canada: Greater Montreal (Vaudreuil-Dorion, QC)
4/15: Girls Gone Rx Canada: Newmarket Central (Newmarket, Ontario)
4/15: WOD Wars Fitness Festival (Dunedin, FL)
4/15: The Main Thing (Teams of 4: FFMM) (Cullman, AL)
4/15: Best Babes Riverbend (Godfrey, IL)
4/21 - 4/23: Bayside Classic (Daphne, AL)
4/22: Festivus Games – Individuals and 3-Person Same Sex Teams (Savannah, GA)
4/22 - 4/23: Benidorm Fitness Challenge (Benidorm, Alicante, Spain)
4/29: Battle of the Elements (Ocala, FL)
4/29: CHLKDUP Classic (Nashville, TN)
4/29 - 4/30: Battle at the Lab (Clarksville, TN)
5/6: Code 3 Clash (Eagle, ID)
5/6: Rep Your Box (Seattle, WA)
5/20: Girls Gone RX Wilmington (Wilmington, NC)
5/20: Girls Gone Rx San Antonio (San Antonio, TX)
5/20: Best Babes Northern Virginia (Vienna, VA)
5/20: Girls Gone Rx Wilmington (Wilmington, NC)
5/20: Girls Gone Rx Central Florida (Ocala, FL)
5/20: Girls Gone Rx Milwaukee (Milwaukee, WI)
5/20: Best Babes Arkansas (Little Rock, AR)

See all upcoming events

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