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Mat Fraser and the Buttery Bros Start a Company Together

 
Morning Chalk Up

April 19   |   POWERED BY

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Good morning and welcome to the Morning Chalk Up.

In today’s edition:

  • Mat Fraser and the Buttery Bros team up to create new supplement company.
  • CrossFit is scheduled to wrap up Quarterfinal video review today.
  • The next stage of the CrossFit Games season will be a family affair for some.
  • Quarterfinals’ four-rep max shows shrinking strength gap across continents.
  • Hot off the press! Commemorate the 2020 CrossFit Games season with a Morning Chalk Up limited edition print newspaper. On sale now.

We love seeing your story tips, quotes and PRs roll in. Keep sending them to [email protected].

 
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“Don't judge each day by the harvest you reap but by the seeds that you plant.” - Robert Louis Stevenson

 
CROSSFIT GAMES
  Breaking: Mat Fraser, The Buttery Bros Team Up For New Supplement Company  

Breaking: Mat Fraser, The Buttery Bros Team Up For New Supplement Company

Fans of Mat Fraser and the Buttery Bros are in for a treat this summer, as a new partnership was announced Sunday, forming a new supplement and nutrition company set to formally launch in July of this year.

The company, titled Podium Nutrition, will launch with hydration, pre-workout, and whey protein supplements in multiple flavor offerings, expanding to include additional functional food and beverage options in the future.

One big thing: This first-of-its-kind partnership brings an interesting two-pronged approach as far as insight and expertise are concerned to a highly competitive supplement industry and  continuously evolving CrossFit community.

  • Mat Fraser is the most dominant athlete in CrossFit history, and is notoriously meticulous in his approach to training and the subsequent lifestyle surrounding an elite athlete in the sport.
  • In winning a record five consecutive titles not only has he built a comprehensive understanding of the demands of the sport, but also a roadmap on how to best overcome those demands.
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SPEED READS

  • Join GORUCK for a live workout — “Heartbreak Ridge” — today at 12 PM EST. This is a sample workout from the GORUCK Sandbag and Ruck Training Program, which provides daily workouts that you can do anywhere.
  • REMINDER: Scores for the Pump-N-Row Rogue Challenge are due today. Submit your scores by 8PM EST for a chance to win $5K or other prizes.
  • MUST READ: From the New York Times, “Regular Exercise May Help Protect Against Severe Covid,” a story published this week, recapped a compelling new studyof physical activity and coronavirus hospitalizations.
    • The study, which involved almost 50,000 Californians who developed Covid, found that those who had been the most active before falling ill were the least likely to be hospitalized or die as a result of their illness.
    • From the article: “‘Being sedentary was the greatest risk factor’ for severe illness, ‘unless someone was elderly or an organ recipient,’ says Dr. Robert Sallis, a family and sports medicine doctor at the Kaiser Permanente Fontana Medical Center, who led the new study. And while ‘you can’t do anything about those other risks,’ he says, ‘you can exercise.'”
  • The Ready State Run Mobility Challenge: Registration for the Nine-Day Ready to Run Mobility Challenge is open and free.⁠ Join The Ready State for nine straight days of movement and mobility work designed to bomb-proof your running. The Challenge starts Monday, April 26.⁠ All participants will be entered into the random drawing for a chance to win a Running Recovery Package.
  • Torian Pro, the Oceania Semifinal event for the 2021 CrossFit Games season, is searching for DJs for the competition. If interested and located in the Brisbane area, send the organizers an email.
 
CROSSFIT GAMES
  Quarterfinal Video Review Concludes Today, Invites Out Next But Selection Process Unknown  

Quarterfinal Video Review Concludes Today, Invites Out Next But Selection Process Unknown

CrossFit staff will conclude the Quarterfinal review process today according to the official CrossFit Games rulebook, the final step before Semifinal invitations are emailed out.

One big thing: For athletes in North America and Europe, it’s still unclear how athletes will be seeded and whether athletes’ preferences will be taken into account. The rulebook doesn’t outline specifics and a request for clarification sent to CrossFit wasn’t responded to by publication.

  • During a March athlete briefing, CrossFit officials were vague on the topic outlining three potential scenarios. North American and European Semifinal organizers couldn’t offer any more insight or direction as to how it’ll play out.
  • Neither could one CrossFit Games athlete, who is also a member of the Professional Fitness Athletes Association.

Who advances to Semifinals? While the status of each semifinal event is still in flux, there are currently 10 scheduled semifinals, one last-chance online qualifier and the potential of another catch-all online event for athletes unable to travel to in-person competitions (think New Zealanders to Torian in Australia or Sam Briggs to Europe). The qualification cut off is as follows for each continent:

  • North America: Top 120 advance to one of four events.
  • Europe: Top 60 advance to one of two events.
  • Oceania, Asia, Africa and South America: Top 30 advance to one event per continent.
 
CROSSFIT GAMES
  Sibling Rivalry: The 2021 CrossFit Semifinals Will Be a Family Affair For Some  

MEMBER EXCLUSIVE

Sibling Rivalry: The 2021 CrossFit Semifinals Will Be a Family Affair For Some

The Individual Quarterfinals are over, and CrossFit athletes are preparing for the next part of the season — Semifinals. This final step is the only hurdle remaining between them and a spot at the CrossFit Games, and there will be several family members trying to reach Madison together.

Why this matters: Having athletes from the same family compete at Regionals or the CrossFit Games is nothing new. The Anderson brothers — Alex, Jacob, and ZA — are members of the “fittest family” after multiple Games appearances. Jacob and Alex competed together in 2016 while ZA competed in 2013. Their father, Steve, won the Masters 55-59 division in 2011. The 2021 season, however, features a wider variety of related high-level athletes that could compete together on the biggest stage.

Continue Reading...
 
CROSSFIT GAMES
  Quarterfinals’ Four-Rep Max Shows Shrinking Strength Gap Across Continents  

Quarterfinals’ Four-Rep Max Shows Shrinking Strength Gap Across Continents

For the first time in CrossFit Games history, athletes continued their season after the Open in the comfort of their own gyms. Competing to see who would crack the top percentiles in each continent and move on to the Semifinals.

One big thing: Not only was this season unique in the fact that athletes competed in quarterfinals for the first time post-Open, but it was also unique in that the athletes also competed only against other athletes across their own continent.

  • This new, unique setup provides an opportunity to compare continents to each other and the results are not what one might think.
  • Out of all the workouts of the Quarterfinals, the four-rep max front squat provided the most direct way to compare raw strength across the continents.

While North America and Europe are largely considered to be powerhouses of the sport, the four-rep max front squat showcased some incredibly strong athletes from some of the continents typically considered less competitive.

  • In fact, the heaviest female front squat in the world came from South African Quarterfinalist Lee Keyrouz who front squatted 315 pounds, 10 pounds higher than the next heaviest front squat from Morgan Reynolds in North America.
Continue Reading...
 
THINGS TO...
 

...BUY

Wine Made by a Six-Time CrossFit Games Veteran

Okay, we don't know if she actually pressed each grape personally, but we do know these delicious wines are from Margaux Alvarez's vineyard. Her G.O.A.T wines are on sale now until the end of April.

MAR-GAUX GET SOME.
     

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...DO

Save Your Knees

EXO's signature compression knee sleeves provide superior stability, warmth, and compression to improve blood flow and reduce strain and swelling. Whether you’re into heavy lifting, competitive CrossFit or any other strenuous fitness activity, they are the ultimate workout essential. Save 15% with code "MCU".

NO MORE NAKED KNEES.
     
 

...LEARN

Your Aerobic Threshold

How long can you run at a five-minute mile pace? How about a six-minute pace? Seven? This is what running at a threshold pace means. Watch Aerobic Capacity coach Chris Hinshaw talk about the science behind threshold training.

SET YOUR PACE.
     
 

...GET

50% Off Reebok Shoes and Apparel

After donating $6000 to CrossFit affiliates last week, Reebok also wants to help you get your hands on some fresh gear at a huge discount. Use code "SPRINGSZN" to get 40% off site wide and 50% off sale items.

BIG SAVINGS.
     
 

...SEE

The Data on CrossFit Injuries

Ever heard people claim that CrossFit causes more injuries than other sports? They go surprisingly quiet when you ask them for the proof? Here are the stats for you so that next time the conversation comes up, you have the numbers to set them straight.

CROSS-FIT TO CONTINUE.
 
HIGHLIGHTS...

Chalk Up Highlights is our section dedicated to celebrating our community’s wins in the gym. Follow @ChalkUpHighlights and submit your highlight to [email protected] to be featured.

 
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