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Mat Fraser’s Future

Morning Chalk Up

August 15

Healthy Steps Nutrition

Welcome to the weekend and the weekend edition of the Morning Chalk Up. This week Tommy Marquez sat down for a conversation with four-time Fittest Man on Earth, Mat Fraser, read about his thoughts on this year’s season, as well as his legacy and plans for the future. And, CrossFitters have faced a total equipment shortage throughout the COVID-19 lockdown, Hilary Achauer profiles how athletes have banded together and developed creative solutions to keep their gains.

  • Don’t miss our concluding coverage of season two of the Titan Games with an episode of The Bottom Line and Patrick Clark’s final analysis of the season.

Thank you for all the quote suggestions, story tips and PRs. Keep them rolling in at [email protected].

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“Doubt is not a reason to back down. It is a reason to step up.” – Brian Knight


Mat Fraser On New CrossFit Ownership: “I don’t think it could have landed in much better hands”

 Mat Fraser On New CrossFit Ownership: "I don't think it could have landed in much better hands" 

Four-time reigning Fittest Man on Earth Mat Fraser joined the Talking Elite Fitness podcast this week to talk about a variety of topics in one of his first public forum discussions in the past few months.

Many in the community have been looking towards the champ to share some of his thoughts in detail on some of the pressing issues the sport has faced, and below are some of the big takeaways.

One big thing: Fraser holds his cards close to his chest but opened up in this interview about the changes taking place in CrossFit, his feelings on the CrossFit Games season and his training and his plans for the future, once he retires from the sport.

The Changes in CrossFit

Fraser’s optimistic about the future: After being asked about the directions of the sport and CrossFit following the acquisition of the company by new owner Eric Roza, Fraser revealed that through his conversations with Roza, his outlook on the potential future for the sport and larger CrossFit community was bright.

  • Fraser: “I don’t think it could have landed in much better hands, so I’m really excited to see where it’s going to go.”
  • “He’s been involved in the sport for a very long time….he’s been an affiliate owner for a very long time, so he’s seen it from both sides of running the business and having the business run and seeing what he gets from CrossFit, from using the CrossFit name, in the first conversation I had with him he’s pointing out the strengths and weaknesses of it, and already has ideas of how to make it better, how to give value to the affiliates.

Introducing The Newest CrossFit Preferred Nutrition Course

Healthy Steps Nutrition
Introducing The Newest CrossFit Preferred Nutrition Course

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The Basics of Nutrition Coaching course launches on Tuesday, August 18!

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Where There’s a Will, There’s a Workout: Creative Solutions During the Equipment Shortage

 Where There’s a Will, There’s a Workout: Creative Solutions During the Equipment Shortage 

Every day around 11:00 AM, a tall, muscular man pulls his truck in front of our garage and opens the back gate. He pushes the button to open the garage door then loads pairs of 20, 25, 30, 35, and 50 pound dumbbells into the back of his truck. The man reappears an hour later and repeats the process, this time returning the dumbbells to the garage.

This man is my husband’s cousin who lives a few blocks away from our home in San Diego, California. The 35 and 50 pound dumbbells are ours — he and his friends own the 20 and 25 pound weights. We’d managed to purchase our dumbbells at a nearby used sporting goods store the Sunday after schools shut down in San Diego in mid-March. We weren’t the only people who bought weights when gyms began shutting down. Soon most exercise equipment was either impossible to find or comically expensive.


CrossFitters Dominate Titan Games, Exposing 3.7M Viewers to the Sport of Fitness

 CrossFitters Dominate Titan Games, Exposing 3.7M Viewers to the Sport of Fitness 

Three Takeaways From The Titan Games

 Three Takeaways From The Titan Games 

Matt Chan and Dani Speegle’s last obstacle this past Monday was raising The Titan Games trophy over their head as fireworks went off behind them in the Atlanta Metro Studios and with that, the second season of the popular competition series came to a close as both were crowned champions. CrossFitters dominated even though the name of the methodology was hardly uttered throughout the 12 episode series. That fact aside, our analysts Patrick Clark and Tommy Marquez give their top takeaways from The Titan Games.

Patrick’s Points

Going mainstream: Over 3.7 million people tuned into The Titan Games every Monday evening in primetime television for the last three months. That’s a lot of non-crossfitters who were introduced to popular athletes within the sport like Chan, Speegle and Margaux Alvarez for the first time. Their social media profiles received new followers and in the case of Alvarez, her wine-making business, G.O.A.T. Wine, saw an uptick in orders. The title of Titan should increase the name recognition for Chan and Speegle for potential sponsorship opportunities. Courtney Rochelle has also seen a dramatic increase in her social media and sponsorship profile within and outside the CrossFit space due to her run on the Titan Games that led to her being one of the three women finalists. Other CrossFitters on the show such as Kareem Brinson and Kelly Stone have seen their profile and celebrity rise despite their short time on the show. These new fans outside of the CrossFit community who were curious about these athletes’ fitness journeys will see how they got on the show and how they stay functionally fit through CrossFit and that builds the brand even more. CrossFit eventually becomes the winner despite the general silence about the sport on the NBC broadcast. The athletes have become ambassadors for the brand but on a much larger stage than CrossFit is generally used to.


Worth Noting


* – A weekly update series on news items and other tidbits that might otherwise fall through the cracks, brought to you every Saturday at The Morning Chalk Up.

Product News

Athlete News

  • Elijah “EZ” Muhammad pens a guest article in Men’s Health.
  • Annie Thorsdottir and Frederik Aegidius welcome their daughter to the world. Congratulations!
  • Hafthor Bjornsson, “the Mountain,” officially retires from Strongman competition after being named Iceland’s Strongest Man for the tenth consecutive year, to focus on his family and boxing. 
  • Sean Sweeney, the CrossFit Cowboy, joins Triangle Effect Management.

Everything Else

  • A poll from @CommerceNJ found that more than 7 out of 10 New Jersey residents are more likely to support gyms opening their doors after learning that the state has already given the go-ahead to casinos, amusement parks and museums.



NOBULL’s “More Than Influencers” Introduction Video

NOBULL has launched a new collection featuring three of its top sponsored athletes in CrossFit: Tia-Clair Toomey, Katrin Davidsdottir and Brooke Wells. Check out this video that includes some great home video footage of these athletes growing up and learn what it means to be more than an influencer.

 Morning Chalk Up 



How To Avoid The Nutrition Challenge Trap

Gym owners, is nutrition is the missing piece of the puzzle in your business and you are looking to build a nutrition program beyond a challenge? The nutrition experts at HSN Mentoring can help. Watch their free nutrition challenge trap webinar recording today.

 Morning Chalk Up 


A Question to New CrossFit Owner and CEO, Eric Roza

Join CrossFit CEO Eric Roza and Nicole Carroll for a CrossFit Town Hall on Wednesday, Aug. 19, at 11:00 a.m. MT (1:00 p.m. ET, 10:00 a.m. PT). You can email your questions for Roza, including your name, where you are from, and the name of your affiliate.

 Morning Chalk Up 


String Your Double Unders Together

Frustrated with your double unders? Give Brent Fikowski’s 6-week double under program a try. It only takes 30 minutes, 2 days a week and by the end, you will be stringing double unders together with ease.

 Morning Chalk Up 


Chicken Teriyaki Pineapple Bowls

Well ok, this may not be the easiest prep and presentation (and you can always use a regular bowl instead of hollowing out a pineapple), but if you are a looking for a fun summer recipe to enjoy with the kids, or for a socially distanced dinner on the deck with friends, give these chicken teriyaki pineapple bowls a try. The pineapple doesn’t just serve as a pretty serving vessel, you can use the juice that pools in the bottom to add a fresh sweetness to the teriyaki sauce as well.





Good Read: “These Black Women Found Fellowship in Fitness, Even During Lockdown”

In Essence, two days ago, Brenna Edwards, a CrossFitter and yoga enthusiast penned a profile of several fitness instructors who have worked hard through lockdown to make sure that their clients and athletes are still able to find connection, community and belonging when working out in the same room isn’t possible. One of the coaches Edwards spoke with is Sarah “SayKay” Brown, co-owner of CrossFit HS in Ferndale, MI. Here are a few takeaways from the piece, but be sure to check out the full article

  • “‘For us, a big part of our in-person community is being there when everyone else reaches a new goal,’ says Sarah ‘SayKay’ Brown…’So we’ve tried to continue that, through our social media.'”
  • “‘We have our private Facebook groups and Instagram accounts where we post highlights, so people can feel proud of themselves for attaining goals outside of the gym.’ For example, Brown adds, one member’s 15K run was canceled, but she still laced up her shoes and ran the entire route, sharing her experience with other HCS members afterward.”
  • “Brown has made a point of reaching out to members to ensure they’re receiving the emotional support they need, whether they live alone or are struggling to find time for their usual wellness routine while they’re home with their kids. ‘I try to keep that relationship going, where I can ask, ‘Okay, how is the pandemic affecting you?” Brown says. ‘How can I support your mental health?'”
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