Good morning and welcome to the Morning Chalk Up. Today’s edition was chalked up while recovering with some Magnesium from Utzy Naturals. Dang that stuff works good.
QUOTE OF THE DAY
CHALK UP IN 2 MINUTES
WHAT YOU NEED TO KNOW BEFORE YOU HIT THE BOX
Kids Say the Darnest Things — Guess what this high school track athlete’s favorite movie is? The Fittest on Earth, obviously.
INSPIRATION FOR AFTER THAT 10AM MEETING…
THINGS TO…
WATCH: The Fittest 15 Year Old, So Far
Introducing Devyn Kim, the 15-year-old who won the 2017 CrossFit Open in her division. The Murrieta, CA CrossFit Games athlete even took first in every event in the Open.
MEET HER.
HEAR: The AMRAP Mentality Outside the Box
TUNE IN.
EAT: Caramelized Onion, Fig and Goat Cheese Pizza
SO GOOD.
BUY: Barbell Apparel at 10% Off
START SHOPPING.
CHALK UP AFFILIATES
“My husband founded CrossFit Liberty as a military affiliate while he was deployed to Camp Liberty, Iraq in 2010. He then brought it home to Clay Kaserne (Wiesbaden Army Airfield). In 2014, we decided to move off post. We still have a lot of members in the military and are very proud of our place and the great community with Germans and Americans, military and civilians.”
Does your affiliate name have a great backstory? Tell us and your box could be featured next.
WHAT TO PROGRAM IN FOR YOUR NEXT FUN WARMUP…
When you just need something out of the ordinary to get every warm, try this burpee volley wall ball game.
After completing her first CrossFit Open, mother of four Amy Fielding now has 10 reasons to do the Open again next year. Our personal favorite: “It enriched my relationships with my teenage son and husband. Doing this together we coached each other where we struggled and celebrated our successes. It gave us a lot to talk about.”
CHALK UP READS
Needless to say, the iconic brand—which was the first to focus on female athletes in the ’80s (hello, aerobics)—is most definitely trailblazing again. After (smartly) betting big on CrossFit, Reebok brought on millenial-approved (and workout-obsessed) it-girl Gigi Hadid as the face of their “Perfect Never” campaign this past fall, is collaborating with buzzy Instagram fitness star Emily Skye on a training shoe, and in March is introducing a new sneaker called The Floatride, made with game-changing new foam technology.
But perhaps how O’Toole has had the most impact is through his investment in the company culture. The Chicago native gives employees an hour every day to work out—in addition to having a lunch break. And when you walk the Reebok campus (a 44-acre spot just outside of Boston), it’s hard not to notices the incredible camaraderie between colleagues.
Although the scenery will soon be changing—the company is moving into a new headquarters on the Boston waterfront later this year—this ethos will most certainly continue. Here, O’Toole shares his best career lessons—and reveals some insider intel on what Reebok has in the works for 2017.