“We all have two fundamental choices in life--what our purpose is, and whether or not to pursue it. Discover that purpose, and begin your unrelenting pursuit.”- Greg Everett in Tough
Book Club: Greg Everett’s Tough: Building True Mental, Physical and Emotional Toughness for Success and Fulfillment
Greg Everett is the founder and co-owner of Catalyst Athletics, a world championship weightlifting coach, athlete and author.
One of his books,Olympic Weightlifting, serves as a bible for those coaching the sport, and for those aspiring to learn and improve upon the snatch, clean and jerk.
His videos shared on his social media channels, his instructional guides, articles and programs have been used by athletes and fellow coaches throughout the world, since Catalyst Athletics’ genesis in 2006.
“We’re unquestionably drawn to the idea, whether consciously or not, and gravitate toward people we believe embody it, from ourselves to them, we strive to emulate them and we try-however clumsily and often poorly-to teach our children how to live more like them.”
While the idea of toughness is a challenging one to define, it also begs the question, how is it achieved? What are the steps an individual can take day to day to improve and sharpen those qualities that make one “tough”?
The breakdown: In the book, Everett defines four elements that we must continue to hone and develop in order to achieve toughness:
Character – who are you?
Capability – what are you able to do?
Capacity – what are you able to withstand?
Commitment – what are you willing to do?
The four main sections of the book take on each of these components individually, the “fundamental elements of toughness and the multitude of mental, emotional and physical aspects that it encompasses.” Further, Everett gives insight on how one can build on those elements, encouraging self-reflection, journaling and constant growth.
Everett explains that “who we are,” is an ever-changing and evolving process of self-discovery, decision-making, and then action: “A loop of discovering who we are, deciding who we want to be, and acting in alignment.” With action being the key component. “Identity is described by ideas,” writes Everett, “but defined by actions.”
Another element defining character is security in our identity: understanding who we are as humans, and resisting the urge to be pushed in contradictory directions. We are what we value and remaining confident in that notion and in those values builds character.
Everett encourages readers to journal about their daily gratitudes, and to reflect on personal standards and daily achievements and to compare “intentions with execution.”
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Priced Out of Your Market? Dylan Kill Was, So He Opened a Mobile Gym
When it comes to finding a brick and mortar facility, it’s anything but a level playing field out there for aspiring gym owners.
Case in point: In a survey we conducted last year, we discovered rents range from 21 cents per square foot in Anaconda, MT, to as much as $3 per square foot in San Diego, CA.
One gym owner in Rapid City, SD, was paying $3,600 a month for a 4,000 square foot facility, while another in Wilmette, IL was paying $3,600 for 1,975 square feet.
Further, a gym owner in Glasgow, KY was paying just $850 for 3,400 square feet, while a 3,800 facility in Gilbert, AZ cost another owner $10,000 a month.
This disparity means the reality for some aspiring gym owners is that it might just not be financially viable to lease a space for a CrossFit affiliate or functional fitness gym in their market.
This was essentially the case for Dylan Kill on Daniel Island, in Charleston, SC. He started looking for possible places to rent in his market earlier this year and couldn’t find anything that made sense financially.
“The average lease I saw in the area for around 3,000 square feet was around $8,000 to $10,000 a month. With just starting my business, I knew I wouldn’t be able to get a loan to cover rent, equipment, utilities and all the expenses that come with starting a gym,” he said, adding that he even came across one Globo-style gym in the area who was paying $40,000 a month for 9,000 square feet.
So Kill said, ‘Screw it,’ and decided to find a way to avoid paying rent altogether.
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Master the Handstand Walk with Obtainable Scales and Practice
By placing a band in a rig, these techniques help with balance, confidence and getting used to weight on one's hands. It's a great challenge for someone who's ready to graduate away from the wall, and wants to practice with a little instability.
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