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Owners Giving Back

Morning Chalk Up

July 20

Red H Nutrition

Happy Monday and welcome to the Morning Chalk Up. Today’s edition brings to light more efforts within the community to reach underserved populations and takes a look at gyms struggling to keep pace with increased membership. 

  • Coming just a week after CrossFit HQ kicked off their first L1 scholarship program, two other gym owners create their own scholarship programs. 
  • Despite the tough times for many fitness businesses, Emily Beers profiles several gyms who can’t keep up with the increased demand and member growth. 

We’re hiring! The Morning Chalk Up is looking to add a growth hacker to our ranks. Key perks include remote work, a competitive salary and unlimited burpee breaks. Job description details and how to apply available here. Job application closes this Friday. 

Don’t forget to send us your story tips, quotes and PRs at [email protected].



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“You are braver than you believe, stronger than you seem, and smarter than you think.” – A. A. Milne Christopher Robin



Gym Owners Give Back in the Form of Memberships Scholarships

 Gym Owners Give Back in the Form of Memberships Scholarships 

As CrossFit Inc continues to build more diversity through the training ranks, other gyms are finding ways to diversify their boxes and provide fitness opportunities to underserved communities.

Marco Alejandro and Brandon Garcia are two of these gym owners. Alejandro, the owner of CrossFit MFP in Ardmore, PA, recently launched a scholarship program for individuals in tough financial situations looking to improve their lives through fitness. And Garcia, the owner of CrossFit ELM in Thornton, CO, is currently funding five one-year memberships for people with health problems, who wouldn’t normally be able to afford CrossFit.

  • Marco Alejandro: “Our focus with our (first scholarship) individuals are African Americans. (People who) have faced adversity is some sort of way and want to use fitness and wellness to give them a second chance and opportunity for themselves.”
  • Brandon Garcia: “One of our recipients this year is a Type 2 diabetic, and her A1C (average blood glucose level) has steadily gone down and is nearing the normal range.”

The big picture: Alejandro and Garcia are part of a growing trend in the community to offer fitness at discounted or fully subsidized rates to underprivileged people or communities. In recent weeks, we have featured three other gyms who offer subsidized memberships, scholarships or coaching education to underserved communities, including Noble Clay Fitness in Atlanta, GA, Subversus Fitness in Philadelphia, PA and Saltwater Athletics in Somers Point, NJ. Further, Brand X Method encourages their gyms to comp every 15th membership, and CrossFit Inc. hosted their first scholarship Level 1 Certificate Course last weekend in Atlanta.

CrossFit MFP’s first scholarship recipients: Alejandro’s first two recipients—both of whom received six-month memberships—are a 19-year-old boy named Marquis Mays and Jeanne Lee, an African American woman in her 50s.


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From Wait Lists to Record Breaking Revenue: Gyms Rebound Since Reopening

 From Wait Lists to Record Breaking Revenue: Gyms Rebound Since Reopening 

While some gyms are back on the chopping block in terms of having to potentially close their doors again because of the ongoing pandemic, others are having trouble keeping up with the demand since reopening. Some are even having PR revenue months.

What they’re saying:

  • Carrie and Chris Auster, the owners of CrossFit Bridge City in Texas experienced a record-breaking revenue month in June. The couple managed to retain 95 percent of their clients during the shutdown, and in the first half of 2020, they have “grossed more than any other year so far,” Chris said.
  • The same is true for Nathan Corrigal, the owner of Southwest Strength in Melita, Manitoba. “Best ever month in June, and we’re looking like beating that this month,” he said.
  • Patrick Heringer, the owner of CrossFit 513 United in Cincinnati, OH, has had similar success. “We reopened on May 26 and (had lost) 10 percent (of our) membership, and then we had our best month ever in June by 12 percent. (We’re) on pace to match that in July,” he said.
  • Forrest Jung, the owner of CrossFit South Bay in Hermosa Beach, CA is having so much trouble keeping up with demand that he currently has a 100 person waiting list.
  • “They have come from all around: Globo gyms, small gyms like Orange Theory and other CrossFit gyms. Most people are coming because their gym either closed down or their gym wasn’t following guidelines like they should be,” said Jung, who is only able to operate at 50 percent capacity right now because of current COVID regulations.
  • Terrence Limbert, the owner of Forge Valley Fitness in Vernon, B.C. is so “slammed” he needs to hire a new coach. “Zero dollars spent on advertising. Probably 90 percent of our new intakes are referrals. Revenue this month is back to matching pre-covid months,” Limbert said.
  • The same is true for Mitch Roehl, the owner of The Loop Fitness in Lake Stevens, WA, who has been averaging three new members a week since reopening. “Not only are our numbers very close to where we were, we had to hire a coach just to handle personal training sessions,” he said.

What to watch for: Gyms experiencing exponential growth offer hope for other owners who are still lagging behind their pre-COVID membership numbers. But there are a lot of factors at play. Gyms are still trying to survive under the threat of local closures which can change in an instant as we’ve seen play out through much of California and Arizona in the past week. How long this lasts and whether more gyms are forced to close again are two important questions facing owners moving forward.




Why Are Athletes Organizing?

Barbend’s Editor-in-Chief David Tao breaks down the news of the newly launched Professional Fitness Athletes’ Association (PFAA) and what it means for the sport of fitness. Tao is also joined by six-time CrossFit Games Athlete Cole Sager, who is on the PFAA’s executive leadership team.

 Morning Chalk Up 



The Free Meal Prep Toolkit

Did you know that 70% of women and 55% of men prepare two or fewer meals a day at home? With Trifecta’s meal prep toolkit you can calculate your daily macro and calorie needs to help you achieve your fitness goals and speed up the shopping and cooking time so you have more time for training and enjoying life. Get Trifecta’s free meal prep toolkit and have everything you need to step up your meal prep game and start losing weight.

 Morning Chalk Up 


The Row, Bike, Run Conversion Chart

Stuck WODding from home and have to bike instead of row but you’re unsure how many cals you should be doing? Introducing the last conversion chart you’ll ever need.

 Morning Chalk Up 


Limited Spots for Organic Meat Delivery

ButcherBox believes in keeping promises and being transparent—that’s why they started using a waitlist for new members a few months back. After lots of care and planning, spots are now open for a limited time. Stock up on 100% grass-fed beef, free-range organic chicken, heritage bred pork, and wild-caught salmon all free of antibiotics and added hormones delivered right to your door.

 Morning Chalk Up 


Spicy Ranch Chopped Chicken Cabbage Salad

Spicy ranch chopped chicken cabbage salad made with a rainbow of veggies like bell pepper, carrots, crunchy cabbage, sweet corn and a kick of heat from jalapeño. Top this healthy chopped chicken salad with a homemade spicy greek yogurt ranch dressing for a deliciously filling salad.



Congratulations to Jim S., who was the first to correctly answer which woman has won the most individual Games events. The correct answer was Annie Thorisdottir. She has won 13 CrossFit Games events.

  • Who were the only three siblings that have competed at the Games as individuals?

Submit your answer.



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