Good morning and welcome to the Morning Chalk Up. CrossFit HQ reached out to the affiliate community last night and reactivated its primary Facebook page. And, starting this week we are releasing a four-part mini-documentary on rising star, Jeffrey Adler’s experience at the Dubai CrossFit Championship. Today:
CrossFit Inc. to work with coronavirus affected affiliates to “halt or reduce affiliate fees.”
Episode one: Jeffrey Adler takes on Dubai.
CrossFit reactivates its largest Facebook page.
How are you getting your fitness in outside the gym? Have a story tip? Hit us up at [email protected].
“Losing your head in a crisis is a good way to become the crisis.”– C.J. Redwine
HQ on Coronavirus: “Profound Uncertainty About The Future”
CrossFit affiliates worldwide have been issued a letter from HQ about the ongoing COVID-19 crisis.
We’ve been in touch with many affiliate owners uncertain about their financial future, most under strict government mandate to close their doors as the pandemic continues to escalate.
In the email issued on March 16, CrossFit Inc. addressed the Coronavirus crisis at hand:
“Affiliate doors have closed and are closing around the world in response to instructions from their governments in the face of growing health concerns. We recognize that many members of our global community face profound uncertainty about the future,” the email read.
“It is — as it has always been — CrossFit, Inc.’s policy to entrust our affiliates with independence in their business practices. While all affiliates are expected to follow official health regulations, we also trust that each affiliate possesses the optimal vantage point from which to determine the best means of serving its members when official guidance is unclear, whether through keeping the doors open or closing them for the time being.”
The email continued: “As always, we encourage all our affiliates to exercise prudence and thoughtfulness, along with the leadership…Many affiliates have already found alternative means to provide at-home workouts and maintain the vital social bond between their members. It is deeply heartening to see our community finding solutions to support one another and maintain connection.”
We’re also keeping tabs on gyms and businesses offering at-home programming – you can check out what’s on offer here.
“While this is a time of significant change and uncertainty, the strength of the CrossFit community remains certain, as does CrossFit, Inc.’s commitment to supporting its affiliates in their work on the frontlines of disease and health,” the email read.
Affiliate owners are encouraged to reach out to HQ with any concerns as the situation develops:[email protected].
If your gym has been closed or plans to close as a result of the coronavirus, please let us know.
Do You Need Supplements? Why You Aren’t Getting Enough From Food
Myth: “I don’t need supplements, I get everything I need from the food I eat.”
Episode #3 of The Everyday Athlete Podcast shares the new science on how our current food choices are letting our bodies down, and why supplements are important for optimal wellness and performance. You’ll also learn how your current diet may be leaving you malnourished.
Four-Part Jeff Adler Mini Documentary Debuts Thursday
At the 2019 Dubai CrossFit Championship, the Morning Chalk Up crew followed Canadian national champion Jeffrey Adler through four-days of competition to take fans behind the scenes as one of CrossFit’s rising stars competes at one of the premiere CrossFit competitions of the season.
This four-part mini-documentary features intimate moments filmed by Adler himself before, during and after events, giving fans a unique perspective inside the mind of a CrossFit Games athlete. The series also includes appearances and interviews from Patrick Vellner, Alexandre Caron, Caroline Lambray, Justin LoFranco, Tommy Marquez, and Niki Brazier.
CrossFit Inc.’s reversal of it’s 2019 social media purge continues, as the CrossFit Facebook page was reactivated Monday, followed shortly by an updated cover photo and the first post since May 19, 2019.. Two weeks ago we reported that the CrossFit Games Facebook page had
returned, and now the main CrossFit page – along with it’s more than 3 million followers has followed suit.
The next in line: This is the fourth social media page that CrossFit Inc. has revived since they initially broke the moratorium by bringing the CrossFit Training Instagram page back online on November 10 of last year. The addition of the CrossFit Facebook page instantly increased the company’s social media reach by roughly 45%, and the page has the single largest following of any social media page that CrossFit Inc. currently operates.
Social accounts currently active:
CrossFit Facebook — 3.04 million followers
CrossFit Training Instagram — 798,000 followers
CrossFit Games Instagram — 113,000 followers
CrossFit Games Facebook — 2.6 million followers
CrossFit Games Twitter — 734,600 followers
CrossFit Twitter — 977,800 followers
CrossFit YouTube — 1.52 million subscribers
CrossFit Games YouTube — Not publicly displayed
Wider reach, bigger platform: CrossFit Inc.’s combined social media reach is now in the neighborhood of 10 million followers, which includes redundancies. In the midst of a public health pandemic, a competition season that has drastically been affected as a result, and with a CrossFit Health message that has largely existed on single website since the initial social media purge, the return of such a large, popular information medium could prove crucial going forward.
The *New* LIFEAID HEMP Blend
Sip, sip, hooray! LIFEAID HEMP Blend has a refreshingly light Herbal Lemon flavor with only 40 calories per can, plus balancing adaptogens (rosemary & lemon balm) & cannabinoids from broad-spectrum hemp. It’s 100% THC-free, so you can simply find your bliss! Perfect after a hard workout or when you just need a zen moment.
Here are some workout options from Games veteran Margaux Alvarez. She will be providing workouts every day except Wednesday and Sunday and reminds viewers that “it is very important to keep working out during this time.”
Open Gym podcast host, Patrick Cummings talks with Chris Cooper, the founder of Two Brain Business. In the midst of the coronavirus outbreak, Two Brain is working with gyms all over the world on how to turn this obstacle into an opportunity to become more resilient.
Easy Pantry Recipes for Every Meal
These are uncertain times and here is a resource with basic recipes that still provide a dose of comfort and nourishment. You’ll find hearty breakfasts, quick lunches, snacks, treats and plenty of dinner recipes with pantry staples. These pantry meals are perfect for feeding the whole family or meal prepping during this chaotic time. They’re packed with nutrients and made with simple, affordable ingredients.
Yesterday we published a story that outlined some online programming options for those of us looking to keep our fitness on point during the coronavirus outbreak. Here’s a quick roundup of some more gyms and coaches offering at-home programming across the affiliate community:
A quick note at the outset, this is a constantly developing situation and we received a ton of feedback and examples of at-home programming today. We will begin rolling some out every few days to give readers lots of options for switching things up and keeping it fresh.
Pat Sherwood, CrossFit HQ staff member and owner of CrossFit Linchpin posted 51 at-home workouts on his Instagram page today and they are bodyweight-based, requiring no equipment, like this one: “150 Burpees for time.” Couldn’t be simpler.
Reebok CrossFit LAB in West Hollywood, CA is using Zoom to offer remote/virtual classes. The coach is at the box and class members sign up for class as usual. Using the Zoom app, the coach can watch and interact with the athletes as they complete bodyweight-based workouts.
Kari Pearce is offering free Instagram live workouts almost every day this week. Keep an eye out on her stories for the times of the workouts each day.
Camille Leblanc-Bazinet is offering a free ebook with 30 days of at-home workouts, as well as nutrition, mindset, and instructional video links. She is offering discounts on her Feroce Fitness app and training program as well.