Good morning and welcome to the Morning Chalk Up. O2 Recovery Drink’s #StayforMay program was a major success with more than 2600 gyms participating; for those members who stayed active, the $100 gift card goes live today. And, Monterey County, CA is moving forward with re-opening and hitting important benchmarks, this is a promising sign for the CrossFit Games in Aromas. Today:
O2 Recovery and its partners have put up $26 million in gift cards to reward loyal gym clients.
Monterey County is preparing to move into phase two of California’s re-opening plan, learn about what that means for the CrossFit Games below.
VIDEO: 2020 CrossFit Games Only 3 Days? | The Bottom Line
Has your gym added members post-quarantine? Let us know. And, we want to hear those story tips, quotes and PRs. Hit us up at [email protected].
“When you find your focus, it will feel as if everything is moving in slow motion.”– Annie Thoridottir
O2 Rewards the CrossFit Community with Online Gift Cards for #StayForMay Campaign
If your gym participated in O2’s Community Coalition initiative and you kept your membership at that gym during the month of May you’re about to be rewarded for your loyalty courtesy of O2, Born Primitive, Bear Komplex and Puori. As part of the #StayForMay campaign, gym members will receive a $25 online gift card for each of those brands.
One big thing: O2 estimates that they will hand out close to $26 million dollars worth of online gift cards to the affiliates that signed up for their Community Coalition initiative that started back on May 18.
2,633 gyms signed up for the initiative; each one of those participating gyms were automatically signed up for the #StayForMay campaign.
The #StayForMay campaign gave gym owners an incentive to offer their members to keep their membership active throughout the whole month of May.
That incentive comes in the form of four $25 online gift cards from O2 and their partners in the campaign, Born Primitive, Bear Komplex and Puori.
Participating gym owners will be emailed a special link that they can share with those members that kept their membership through the month of May. That link will allow those members exclusive access to the online gift cards.
What they’re saying: The Morning Chalk Up reached out to a few of the over 2,600 gym owners to get their take on the promotion and how it helped them with membership retention.
“I’ve personally been drinking O2 for a while now,” said Mike Corcoran, owner of CrossFit Mill Street. “Both to fuel my workout recovery and to prevent hangovers, ha. During the promotion, I was able to test the O2 plus CBD which is now my new favorite drink by far.”
“What a pleasant act of support and kindness to be able to offer our members a token of thanks for staying with their membership during this quarantine,” said Katie Hanger, owner of CrossFit Parable. “The gift was two-fold. One, to feel backed by such an honest and loved company (we drink O2 at our gym daily) and two, to be able to give something to our members as a way of saying, ‘I see you. Thank you.”
“My members are excited to take advantage of the #StayForMay gift cards,” added Corcoran. “Many have reached out saying they’ll be getting new Bear Komplex grips to make their re-entry to the gym and pull-ups, more comfortable.”
Gym Owners: Give your members their $100 #StayForMay gift cards
Gym owners: Check your inbox for instructions on how to distribute the combined $100 gift card for O2, Born Primitive, Puori, and Bear KompleX to all of your members who kept their memberships active in the month of May.
Curious if your gym qualified? Check here to find out.
Report: Monterey County Moves Forward with Re-opening, Paves Way for the Games
Last week we reported on some good news coming from the state of California when Governor Gavin Newsom revealed that professional sporting events could potentially resume as early as June 1 if certain criteria were met. At the time, it was the single biggest positive development in the Games chances of happening since the pandemic hit, and now more developments have cleared a path forward for the Games and their pursuit of hosting a competition at the CrossFit Ranch.
One big thing: The Monterey County Board of Supervisors unanimously agreed this past Tuesday to send a variance attestation report to the state Department of Public Health highlighting the county’s readiness to move forward with the state’s expanded stage two reopening phase. The report was officially sent later that same day.
California currently has a 4 stage plan, and under stage two, a host of new operations and businesses would be reopened including retail and malls, swap meets, places of worship, manufacturing and logistics, office spaces, restaurants, schools, child care, hair salons and barbershops, and other businesses that follow updated safety protocols.
County Health Officer Dr. Ed Moreno detailed in the attestation report that the county has met the criteria for an expedited reopening which includes infection rates of fewer than 25 new cases per 100,000 residents and less than 20 hospitalizations in any single day over the last 14 days.
This is huge: The CrossFit Ranch is zoned in unincorporated city limits of Salinas, CA, along with a mailing address in the city of Aromas, which sits within the boundaries of Monterey County. The physical location borders both Santa Cruz and San Benito Counties and the vast majority of the county landscape is occupied by sparsely populated hill country, agriculture, and rural coastline.
Cole Sager Talk about Being Known for his Character
Games athlete Cole Sager is known as one of the kindest and most genuine people in CrossFit. Hear him talk with Two-Brain podcast host Sean Woodland about why it matters so much to him to be a positive role model.
Did your gym qualify to offer you a $100 #stayformay gift card? Visit https://communitycoalition.fitness to find out or ask your affiliate owner for the code. Don’t sleep on this, gift cards expire June 25. ?♀️?♂️
The cool part about these wings is the technique: Starting them in a cold oven allows the fat to render slowly so they get super-duper crispy. But the real sell lies in the flavor, a stellar mix of turmeric, black pepper, ginger, and garlic. Save that infused fat after baking, and use it to punch up stir-fries or crispy eggs.
Congratulations to Bradley F., who was the first to correctly answer how many Opens had six scored Workouts. The correct answer was Three (2011, 2015, and 2018). Note, this was Bradley’s second time to be the first to correctly answered a trivia question.
Today’s question: Who are the only parent and child to have both won a CrossFit Games Championship?
Here are a few cool things happening around the CrossFit community right now:
Fittest of the Coast x Imagination Athletics:Kyle Oland, organizer of the “Fittest of the Coast” competition in coastal South Carolina, along with partners at Imagination Athletics, an apparel company, created a campaign called “Stronger Together.” They made t-shirts and for every shirt sold, they are donating $10 to the gym of the customer’s choice.
Garage Cycling Project:Marcin Lipski is #cyclingtheworld from his garage, and you can watch and join in. Based in New Zealand, Lipski is streaming his rides on twitch. Learn more and follow the journey.
Beach Town Throwdown: CrossFit Up Dog is hosting a live, in-person CrossFit competition on June 27-28 in Myrtle Beach, South Carolina. Learn more and sign up!