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The Case For Giving it All Away

Good morning and welcome to the weekend edition of the Morning Chalk Up. This is Justin LoFranco, your Editor-in-Chief, to bring you a quick wrap-up of the major news items throughout the week.

Today’s edition is fueled by RP Strength.

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“Strength is only built from difficulty.” — Shane Trotter

The Case For Giving It Away

One of few things that can froth up a frenzy as frantic as “Kill Cliff or FITAID” is the mere mention of discounts. Or, heaven forbid, free memberships. “Don’t devalue yourself,” the bravado warns. “It’s a slippery slope,” cry the cautious admonitions. “It’s unfair to your other members,” chides the churlish counsel.

Then there’s us, Rocket CrossFit. We’ve been giving it away from the get-go. We’re gonna’ continue to do so, because we’re running a really profitable business with a thriving community. Making sure that people have access to fitness is core to who we are as people. But also, it’s good for business.

Look, if free samples weren’t good business, neither drug dealers nor those people in Costco with their tasty bite-sized cocktail wieners would be handing them out to anyone who passes by. That said, “freebies” seem to fall into three distinct categories at Rocket CrossFit , and they all work for us.

Donations to charity.

We almost always say yes to the “will you donate to our auction” question. We are clear about our boundaries, but we donate to every school in our neighborhood. We donate to the organizations that our members are part of. These are the most successful for us because we know that the people who come through our doors are already connected to the community in some way, and those are the people who are most likely to stay, and pay, in the long run.

Our standard giveaway is a one-month membership, which can be our beginner series if someone has no experience, or a month of unlimited membership if they do. This has paid off in spades.

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Rainstorms Flood Two Affiliates in South France
Justin LoFranco

Both CrossFit French Riviera and CrossFit Frejus, about an hour outside of Nice, France, are flooded after days of rain pounded southern France and northern Italy, according to Willy Georges, France’s national champion CrossFitter.

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The Ultimate CrossFit Black Friday Cyber Monday Shopping Guide
Katie Ferraro

It’s officially holiday shopping season and no matter what CrossFit items you’re looking for we’ve got you covered with the best Black Friday and Cyber Monday deals that will keep you wodding strong this year. From nutrition to gear to clothing, it’s all right here. 

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20.5 Penalties Announced, Major Penalties Shake Up Leaderboard
Tommy Marquez

The final round of video review penalties were announced yesterday by CrossFit HQ and 15 athletes in total were hit during this round of penalties, 8 women and 7 men. Six major penalties were doled out that shook up both the men’s and women’s leaderboards, knocking several athletes out of contention altogether.

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Ben Bergeron Urges Everyone to Compete in Life at His First TED Talk
Jessica Danger

Ben Bergeron recently gave his first TED Talk at TEDX in Santa Barbara, CA. Bergeron told the 300 people in the Vic Auditorium that the secret, competitive athlete or not, is to first set your sights, then to kill the critic in your head.

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Sigmundsdottir, Medeiros, and ROMWOD Win the Filthy 150, Solberg Earns Invite
Tommy Marquez

Last weekend, CrossFitters around the world watched as the first Sanctional of the 2020 season, CrossFit Filthy 150, saw Sara Sigmundsdottir, Justin Medeiros, and Team ROMWOD Meat Squad earn the first invitations to the CrossFit Games.

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It was a week full of social media for Sanctionals, CrossFIt athletes, and CrossFIt Games. Here are all the things you need to stay in the loop.

1. CrossFit Games is back on Instagram.

2. Episode 8 of A Fresh Cup of Fitness covers all things body image

3. Morning Chalk Up’s Jessica Danger had a few things to say about CrossFit Toby from the show “This is Us.”

4. If you’re looking for some motivation this coming week, take a cue from Sara Sigmundsdottir and believe in yourself.

5. NOBULL premiered the short film Who I’ve Always Been last weekend at their first film festival. 

Oh and let’s not forget…

Strong Parents, Strong Kids (Shane Trotter/Breaking Muscle)

How Your Box Can Get Involved When Battle Cancer Comes to the States (Jessica Danger/Morning Chalk Up)

Defining CrossFit, Part 2 (

Resistance Exercises for Type 2 Diabetes (Nick McClary/South Strand News)

Minimize Nutrition Anxiety: Holiday Edition (

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