“If you believe something needs to exist, if it's something you want to use yourself, don't let anyone ever stop you from doing it.”- Tobias Lütke
LIFEAID Launches League4Life to Support Student-Athletes
LIFEAID Beverage co.has launched a new initiativeto directly support collegiate athletes. League4Life will use a dedicated fund and resources to directly support these athletes while expanding the company’s endorsement program.
One big thing: FITAID will not simply focus on compensating athletes as part of a traditional endorsement deal. The company established League4Life on three primary pillars — Independence; Health and Wellness; and Fitness of Body and Mind.
The Independence pillar focuses on compensating athletes for their talents while simultaneously teaching them about sports business.
The Health and Wellness pillar examines the ingredients that athletes put into their bodies. FITAID aims to replace sugar-filled energy drinks with cleaner options.
The Fitness of Body and Mind pillar aims to set a new standard for adding athletes to a roster. The company will provide insights from sports professionals, the newly established Sports Advisory Council, and health and wellness experts.
The Sports Advisory Council will be a panel of experts from various backgrounds. There will be agents at several top professional athlete firms, current and former professional athletes, and “several other thrilling additions” that FITAID will announce at a later date.
Aaron Hinde, LIFEAID co-founder and president: “What you put in your body directly affects how you show up at home, on the field, and in the world. The nation’s best collegiate athletes deserve better. Just as brands like Body Armour have disrupted the 1960s sports drinks industry, we are ready to step up the evolution of athletic recovery, starting with student-athletes.”
The Bottom line: FITAID works with a wide range of athletes across multiple sports. Some examples are Sara Sigmundsdottir (CrossFit), Jeffrey Adler (CrossFit), Joey Gallo (MLB), Derwin James (NFL), Budda Baker (NFL), Brandon Aiyuk (NFL), and Kevon Looney (NBA). League4Life marks a major change for the company as it now focuses on some of the biggest college athletes and helps them prepare for their professional careers.
Student-Athletes can apply to become a Team FITAID representative at www.League4Life.com. The panel of experts will examine several factors before making a decision, such as geography, area of influence, and demonstrated representation of company values.
Black Friday Deal: Save 30% and get Free Shipping at FITAID
Ever completed a WOD and thought to yourself “I really wish there wasn’t a can of FITAID in my hand right now”?
Stock up during the FITAID Black Friday sale so you’re never without that blessed can of FITAID again.
The 2021 Ultimate CrossFitters Guide to Black Friday and Cyber Monday
Today is Black Friday and we’ve curated the best deals from the biggest brands in the community, including special savings from 2POOD, AIRWAAV, Ascent Protein, beam, Bear Komplex, Blonyx, Born Primitive, Cerus Performance, Element 26, Fit Boxx, King Kong Apparel, ONNIT, PowerAbs, Reebok, Reyllen, RPM Training, Sidekick, Spartan, UCAN and Wodapalooza.
Every Friday, we’re bringing you an exclusive workout challenge programmed by a CrossFit Games athlete, coach or in this case a member of our staff that you can take on at home or the gym. You can post your times or scores in the comment section.
So for today’s workout of the week we wanted to keep it festive due to the Thanksgiving Holiday as well as Black Friday. The Morning Chalk Up’s very own John Newby shared with us this spicy one that is guaranteed to tire you out more than that Thanksgiving meal. Newby has done this workout dubbed “Turkey Day Massacre” every year since 2012. The workout was originally programmed by Charlie Irving who was the owner of Fearghal CrossFit.
When asked about the origin of the this workout Irving said “I find divine pleasure in torturous work prior to my barbaric attack of the gloriously prepared Thanksgiving feast.”
Turkey Day Massacre
For Time: 10 Overhead Squats (95/65) 20 Thrusters (95/65) 30 Wall balls (20/14) 40 Ring Dips 50 Double Unders 50 Pull-ups 40 Power Cleans (95/65) 30 Kettlebell Swings (53/35) 20 Push Jerks (95/65) 10 Back Squats (95/65) 400 meter run with the barbell (95/65)
Some advice from John: “Don’t peacock the thrusters and wall balls. They are low numbers, but they catch up to you during the back half.”
To inquire about submitting an upcoming workout of the week, shoot us a note.
What’s the Deal with Tryptophan?
Tryptophan is probably the most famous amino acid. Not because it is the most important, although it is important, but because it’s the one that most people have heard of. Even folks who don’t know what amino acids are probably know what tryptophan is. Or at least what some of its rumored effects are.
A common assertion is that heavy consumption of turkey results in extreme tiredness due to the high levels of tryptophan contained in turkey. And many people do find themselves drowsy, sleepy, and ready to curl up on the couch and watch football after a thanksgiving meal. Maybe you experienced this yesterday.
The reality of what’s going on is a bit more complicated.
Tryptophan does promote good mood and sleep, specifically by its conversion to 5-HTP (5-hydroxytryptophan) which is a precursor to serotonin and melatonin. Serotonin and 5-HTP affect many processes in the body and influence sleep, cognition, and mood. Once serotonin has been produced by tryptophan, it can be converted into melatonin. Melatonin is a hormone that most people are probably familiar with, because of its ease of availability as an OTC supplement, and it plays a massive role in our sleep-wake cycles.
By correcting your jaw and tongue position, AIRWAAV opens your airway up to 25% for improved endurance, faster recovery times, and even increased strength. And for the first time, you can do it for 25% off. There's never been a better time to try the AIRWAAV Performance Mouthpiece and breathe better.
Sat down a lot yesterday? Back paying the price? When dealing with low back discomfort, it is crucial to find ways to move within your tolerance. These exercises will address low back mobility and get your moving again before the weekend begins.
ButcherBox has blown it out of the water with this early Black Friday deal. Sign up today and not only will you have premium quality meat delivered to your door, but you'll also get two delicious NY strip steaks free in every box for a year.
Back in May, Chad and Jakalah lost their daughter Miller just 16 days after birth to a rare condition called Alveolar Capillary Dysplasia. Tomorrow, the Mount CrossFit community will attempt to bike 30,000 calories on the Assault Bike to raise money for Miller’s Movement, which will donate all money to the Starship Foundation.
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