Yesterday, Torian Pro announced that they’re moving the three-day competition in Brisbane, Australia to a new location; the Queensland Tennis Centre. With 49 days before the event is set to kick off, they have already sold out the original 4,000-seat arena. The upgrade to the Queensland Tennis Centre will expand the capacity to 5,000 spectators.
Why it matters: As popular as the CrossFit Games is, which easily packs out the 10,000 person Alliant Energy Center, Sanctionals and other smaller events struggle to pack the stands. In fact, very few Sanctionals can boast crowds above the 4K mark.
Do the math: A three-day silver pass, the least expensive three-day ticket, is going for $105 AUD/$71 USD. Four-thousand tickets nets out to be $420,000 AUD/$285,306 USD. Plus they have inked sponsorship deals with Red Bull and Reebok.
One important thing: Ticket sales are usually not a huge driver of revenue for events. Organizers rely heavily on sponsors, athlete registration fees and partnership agreements to make up the costs of an event.
Pay close attention: Rich Froning, Tia-Clair Toomey, Chyna Cho, Tasia Percevecz, Royce Dunne, and James Newbury is an impressive roster.
And Torian isn’t the only event finding success in packing the stands. Last year, we wrote about the new event model found in the Fittest Freakest Challenge, a single-day four-long long event in Barcelona in partnership with Nike.
Nearly 2,000 fans packed out the Sant Jordi Club in Barcelona for the four-hour event.
Their livestream brought in 120,000 viewers in a single day.
Guess who was on the VIP guest list: Mathew Fraser, Sara Sigmundsdottir, Lukas Hogberg, Laura Horvath and Sol Sigurdardottir.
WATCH: Mat Fraser on the TODAY Show
The four-time Fittest Man on Earth stopped into the TODAY show yesterday in New York City to do a little workout and sitdown interview with the hosts. FIT LIKE FRASER.
HEAR: The Ready State
Kelly Starrett joins the Brute Strength Podcast to discuss the rebrand of Mobility WOD, intentionally parenting, raising a family, and building your tribe. They also discuss recovery and avoiding injury. TUNE IN.
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TRY: 7 Vegetarian Recipes That are Anything but Boring
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Today’s edition of the Morning Chalk Up is powered by
Is Your Range of Motion Holding You Back?
Because reduced mobility leads to worse efficiency. And that means you get LESS power and speed for your efforts…
But if you fix your mobility, then you can get MORE power and speed from less energy. And then your PRs won’t stand a chance.
SUPPORT FOR SUICIDE PREVENTION — CrossFit Dairyland in Appleton, WI will be joined by CrossFit Pandemic in Norco, CA, Alaka’i CrossFit in Kapolei, HI, and CrossFit Monolith in Carolina, PR this weekend to support Mission 22, an organization working to prevent suicides in the veteran community.
FUNDRAISER — CrossFit Sherwood Park is hosting a fundraiser today for Stacey Horrick, the sister of co-owner Shannon. Stacey was diagnosed with breast cancer
CHALK UP IN 2 MINUTES(a highlight reel around social media of CrossFit pros and average joes)
Happy Birthday Ollie Mansbridge, director of Strength in Depth • Kels Kiel hits a 255 pound clean and jerk • Bronislaw Olenkowicz was on the cover of Men’s Health in Poland…he also did Isabel in 1:03 so he’s having a decent week.
Speed Read: The rise of CrossFit on an Iraqi Military Base –– Special Agent Earl “Boxell started offering CrossFit classes as a certified coach in July at [Al Asad Air Base], two days a week, which quickly expanded to five days a week. The competition was open to anyone serving on AAAB in support of Operation Inherent Resolve as a culminating event to the coaching services Boxell offered the last three months of his deployment.”
— “Boxell started CrossFit in 2009 and started coaching in 2012. Before CrossFit, while conducting military training, Boxell was struggling with his own level of fitness. He said, he felt like he was a liability on the battlefield. After talking to some friends who were fit, they got him involved and he never looked back.”
Just Launched, Reebok’s New Maternity collection — Reebok’s new line features classic training apparel to support female athletes training through pregnancy.
— Barbara Ebersberger, Reebok’s Vice President of Performance Apparel: “We are thrilled to continue to extend our offerings for women and come to market with a maternity collection, specifically engineered and designed to grow with her during one of the biggest, most rewarding journeys in life. Our goal is to create comfortable, supportive apparel for the active woman in every stage of her life, and we want this versatile collection to keep moms-to-be feeling empowered and confident during any activity, whether they’re at the gym or at work.”
Team USA at IWF World Championships:
— Morghan King (49kg B): 82kg, 101kg, 183kg total (8th overall) — Alyssa Ritchey (49kg A): 78kg, 100kg, 178kg total (13th overall)
Katrin Davidsdottir continues to make the most of 2019, as the two-time CrossFit Games champion has been selected to be a speaker at the 10th edition of the prestigious ESPN W Women + Sports Summit on October 21-23, in Newport Beach, CA.
Davidsdottir is set to speak on day 1, Monday, October 21, at 4:30 PM PT, as part of the “espnW World Class Athlete Panel.” She’ll be joined on the panel by current WWE Raw Women’s Champion and WWE Superstar Becky Lynch, and Professional Tennis player and reigning Olympic gold medalist Monica Puig.
P.S…The 2019-2020 CrossFit Open week 2 workout is due at 5:00 PM PT.
Why this matters: While the recognition is a fantastic thing for Davidsdottir individually, it also represents a major step forward in the recognition of the CrossFit Games as a sport and the accomplishments of its athletes by mainstream global media.
Davidsdottir is having a banner year and quickly rising to a level of stardom not yet seen in the sport of CrossFit. She finished fourth at the 2019 CrossFit Games, published her first book, inked a multi-year deal with NOBULL, and was the first CrossFit Games athlete to be included in ESPN’s Body Issue.