“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”- Albert Einstein
COMPETITIONS
Who’s Competing at the 2023 Dubai Fitness Championship
While the roster is continuing to trickle out, we are getting a more finalized view of the upcoming invite-only Dubai Fitness Championship, set to kick off in Dubai, UAE, from December 8th through the 10th.
Remind me: Since its first annual competition held in 2012, the Dubai Fitness Championship has crowned winners like Annie Thorisdottir, Mat Fraser, Sam Briggs, Sara Sigmundsdottir, Brent Fikowski and in 2022, Fabian Beneito and Karin Frey walked away champions.
As the event edges closer, more information has been teased, including five of the events, a snapshot of the payouts and a partial roster. In the coming weeks, we look forward to rounding out our collected data and preparing ourselves for another spectacular off-season event.
Current Men’s Roster
While 18 names have been announced, we are still waiting on 12 more, as it was shared that 30 men would be receiving invites to compete.
Ricky Garard
Jonne Koski
Alex Kotoulas
Reggie Fasa
Lazar Djukic
Javier Gonzalez
Guillaume Briant
Giorgios Karavis
Moritz Fiebig
David Shorunke
Bronislaw Olenkowicz
Roman Khrennikov
Ant Haynes
Elliot Simmonds
Luka Djukic
Aniol Ekai
Simon Mantyla
Fabian Beneito Selles
Current Women’s Roster
Like the men, this roster is incomplete, as only 18 names have been announced officially, and we are waiting on 12 more.
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🎙️ 🎙️ The Weekly Buzz: Check out our news brief collab between the Morning Chalk Up and Kettlebells and Cocktails and get caught up on some of the top community, affiliate, and sport stories of the week.
🚨 🚨 New Podcast Alert:TYR Wodapalooza dropped a new podcast called, simply the “TYR Wodapalooza Podcast,” hosted by Stephen Wexler of Wex Appeal Podcast and WZA founder, Guido Trinidad. The first episode is out now and delves into the history of the event.
Live Like Lou: NOBULL and local CrossFit affiliates are partnering with the Live Like Lou Foundation for a special workout and fundraiser on January 27, 2024. Learn how you or your gym can participate.
“The Lou” workout was created by Sunshine CrossFit owner Deb Austin and inspired by CrossFit Games Athlete, former gym owner, and ALS advocate Rainer Hartmann, who was diagnosed with Lou Gehrig’s disease in 2022.
Katrin Davidsdottir’s Incredible Consistency at the CrossFit Games
Tia-Clair Toomey-Orr’s incredible six-year streak as champion has cast a long shadow.
Her record obscures much of our attention from the woman who, without Toomey-Orr, would be recognized as the best of the past decade, Katrin Davidsdottir.
Although Katrin Davidsdottir has not won another championship since 2016, her performance has been nothing short of phenomenal, and in fact, she has actually been the second most consistent woman in the entire sport since 2015.
In this article, we are going to take a deeper look at what Katrin has done over the past 9 years to better understand just how consistent she has truly been.
The Easiest Way to Double Your Average Client Value, Increase Client Retention
Although CrossFit affiliates have the freedom to run their businesses any way they see fit, the large majority have adopted the same business model: Sell group class memberships for $165 a month.
Case in point: In 2023, 80 percent of revenue at CrossFit gyms came from group class revenue, with a median price point of $165 a month for unlimited group classes (up from $160 in 2022 and $156 in 2021).
Other, much smaller revenue streams include personal training (12.8 percent), nutrition coaching (3.2 percent) and hybrid memberships (3.1 percent).
This data comes from the annual State of the Industry Report recently put out by Two-Brain Business, which this year included 13,444 gyms worldwide and data from gym management software companies PushPress, Wodify, Kilo and TeamUp.
Why this matters: When it comes to average client value, 2023 data shows gyms might be leaving money on the table, and a whole lot of it, as personal training, nutrition coaching and hybrid memberships are all higher ticket services, yet most gyms are heavily focused on lower ticket, group class-only memberships.
According to the report, the average cost of a hybrid membership is $337 a month—hybrid being a monthly membership that includes group classes bundled with at least one other service, such as nutrition coaching, personal training, online coaching or individual design. (Further, the average price for nutrition coaching as a stand-alone service is $152 a month).
All this is to say, in theory, a gym owner could more than double their average client value by turning group class memberships into hybrid memberships.
What they’re saying: Those who offer hybrid memberships say that adding them has helped increase, not only average client value and overall revenue but also client retention, as high-ticket, high-value memberships keep their clients more accountable than pure group class memberships do.
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