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You Can Build a Community Around Nutrition

Good morning and welcome to the weekend edition of the Morning Chalk Up. This is Justin LoFranco, your Editor-in-Chief, to bring you a quick wrap-up of the major news items throughout the week. Today’s edition is brought to you by LIFEAID.

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“It’s easy to be distracted by difficulty. The difficulty of the work fills your focus, rather than the importance and impact of it’s value. Effort and energy fade when short-term difficulty is a higher focus than long term value.” — Brian Kight 

How to Build Community Around Nutrition

Nutrition philosophies are better known for their ability to divide versus unify. Discussions about whether you “should” eat dairy or sugar can result in “sides.” And, if you really want to create some enemies, have a strong opinion about the number of carbohydrate grams someone should eat per day.

It’s unfortunate because now, more than ever, we need to educate and motivate people towards better nutrition habits. Seven out of 10 people in the US die from a chronic disease (like heart disease, diabetes, and some cancers) and organizations like the Center for Disease Control agree that chronic diseases are largely preventable through lifestyle choices like nutrition (1). Nutrition also improves performance and recovery making it an obvious priority for athletes chasing health and performance.

But why does there need to be a community around nutrition? For the same reason a strong community helps drive one’s fitness results; habit change is easier when one has the support and motivation from a peer group.

The problem, of course, is how do you unify a community around nutrition given how much noise there is in the media? It’s probably easier than you think and there are plenty of parallels to coaching. It’s about understanding big-picture concepts versus specific physiological details. It’s similar to understanding that CrossFit is constantly varied functional movements at high intensity; it’s not Fran on Mondays and back squats on Wednesdays. Fran and back squats are the workouts to implement the methodology. Similarly, in nutrition, there are underlying principles that dictate one’s nutrition success, where choices, like eating meat or counting macros, are similar to selecting individual workouts or scaling options. They are how people implement physiological principles.

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Why Brent Fikowski Probably Isn’t Getting the Dubai Invite
Justin LoFranco

After four days of competition, 11 scored events the 2019 Dubai CrossFit Championship is over. In a field stacked with nearly 30 athletes already qualified, albeit unofficially, it can be a little hard to tell who will actually wind up with the Games invite. Turns out, it might not be Fikowski who gets the invite from Dubai after all.

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Kettlebell Kitchen Files for Bankruptcy
Justin LoFranco

News broke via email last month that the New York based meal delivery service Kettlebell Kitchen abruptly went out of business. Morning Chalk Up has learned the company, who’s legal name is High Quality Nutrition Company LLC, filed for chapter 7 bankruptcy on November 16.

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CrossFit Games Teen Athlete Jacob Morris Passes Away
Jessica Danger

Eighteen-year-old CrossFit Games athlete Jacob Morris passed away on December 13, just weeks after having heart surgery. The CrossFit community has rallied all week through memorial WODs, a GoFundMe, and sharing memories on Instagram.

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CrossFit Games Misses Video Review Deadline
Justin LoFranco

CrossFit HQ’s self-imposed deadline to finalize the Open rankings was missed Monday evening. The 2020 CrossFit Games rulebook gave the organization until 5:00 PM PT on Monday, December 16, to complete the video review process for both the top 20 and national champions and finalize the leaderboard. This means the leaderboard is not yet finalized and it’s possible for additional penalties or adjustments to occur.

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CrossFit Games Invites From 2019 Sanctionals
Justin LoFranco

After four Sanctionals, a handful of teams and athletes have qualified through the new Sanctionals system. Because the CrossFit Open leaderboard has not been finalized yet, these are not official but represent the most likely scenario given no additional changes. At this time, no changes are expected.

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Four Sanctionals Join Second International Online Qualifier
Tommy Marquez

This season’s International Online Qualifier (IOQ) was the first of its kind, allowing four Sanctionals to join forces and streamline the qualification process under a unified banner that included six workouts over the course of three weeks. Now in 2020, the IOQ will return for round two, featuring four more sanctioned events happening in the latter half of the season.

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THINGS TO START: Become A Sought After Nutrition Coach
Registration for the new WAG Coach Certification Program opens on January 14th. This is your opportunity to learn WAG’s macro-focused methodology so you can start a side hustle (or full on career) and help athletes achieve incredible results with the same system WAG’s used to coach over 20,000 people. The program sold out in six hours last time so add your name to the waitlist to get first dibs.

Today’s edition is brought to you by

There’s been a lot to celebrate this week. Here are a few things to help get you in the spirit of celebration, and a few tips for those of you that are behind.

1. Colleen Fotsch hits a 240 pound clean complex. 

2. Ivan hits a 375 pound split jerk on his birthday. 

3. Ben Smith celebrates his spot at the Rogue Invitational. 

4. If you’ve spent too much time in the gym and now you’re scrambling for gifts for your loved ones, we’ve got you covered.

Oh and let’s not forget…

What We’ve Learnt About Changes (Or Lack Thereof) To The Australian Sports Supplement Industry (Brittney Kleyn/ Morning Chalk Up)

Sigmundsdottir, Fikowski, MisFit P10 Performance Dominate in the Desert, Briggs and Morakinyo Earn Invite (Tommy Marquez/Morning Chalk Up)

How to Recognize and Combat Imposter Syndrome (Brittany Marsh and Jessica Danger/Morning Chalk Up)

What’s it mean to curate a professional culture? (Patrick Cummings/Morning Chalk Up)

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