Georgia Smith

Content Marketing Manager at OPEX Fitness and Crafted Coaching

Georgia Smith was introduced to CrossFit in Sydney, Australia in 2012 and “fell head over heels with CrossFit-style training,” she said. Prior to finding CrossFit, Smith’s gym experience had largely involved the traditional globo gym.

Shortly after that, Smith moved to the United States and started managing a gym, eventually discovering OPEX Fitness and their various educational courses along the way. 

“To me, being a great coach is a commitment to lifelong learning, and I was so inspired by the work (OPEX founder) James Fitzgerald and the OPEX team were doing to investigate functional fitness and offer coaches a solid foundation of principles, which up until that point, I was missing,” she said. She enrolled in the OPEX Coaching Certificate Program (CCP) to improve her coaching skills, never expecting it would lead her to one day become part of the OPEX team. “But here I am,” she said. 

“When the opportunity to work with OPEX came up, I quickly packed up my life and moved to sunny Arizona,” Smith explained.

Q&A with Smith

How do you take your coffee?

Smith: “Straight up Americano in the morning, with a splash of cream after lunch, and the weekends are for strong almond milk lattes. Aussies are serious about their coffee!”

Tell us about your role with OPEX:

Smith: “I work with our team to create and instruct a wide range of educational content, from course to free guides to YouTube videos. I lean heavily on my own experience and knowledge as a fitness coach for this, and especially love taking complex ideas and making them simple, relevant and enjoyable to digest. This is a role I have developed into over the last three years…I also coach with the Crafted Coaching remote coaching team and instruct Brazilian Jiu Jitsu on the side. Coaching is my passion and it’s something I’ll never stop doing.”

What does a day in your life look like?

Smith: “Every day starts with movement. Whether in the gym, riding my bike or going for a walk with my husband, I carve out an hour to move in the mornings. Mornings are also when I write programs for my coaching clients, as it’s the time I’m most mentally clear…My work day involves collaborating with our team on whatever content project we have going on at the time. This could be working on a new educational guide, recording a podcast, working with a LearnRx instructor to develop a new class, filming a social video or brainstorming new ideas for our editorial calendar. I wrap up work around 4 p.m. and head over to my Jiu Jitsu gym, where I coach the kids class and then get my own training in for a few hours. I think it’s important to note that while my days are pretty jam-packed, I place a huge emphasis on routine and recovery, including a non-negotiable eight hours of sleep, quality nutrition and taking the time to unplug outdoors.”

What’s your advice for up-and-coming women looking to pursue a career in the fitness space?

Smith: “If something scares you then it’s probably exactly what you need to do to grow. I can’t tell you how many times I’ve felt imposter syndrome, from the first time I coached the Burgener warm-up in an OnRamp class to doing my first OPEX movement assessment with clients to hosting a webinar for 1,000-plus coaches. The reality is that you’re always going to feel a little bit under qualified the first time you do something, and that’s OK.”