Kristen Fortin

Global Marketing Director at Reebok

Kristen Fortin fell in love with CrossFit during a multi-leg trip to Alaska, Hawaii, Miami Korea and Berlin in 2010.

“In 15 days, I had been to gyms (in all those places). I witnessed coaches who made me feel a part of their community instantly and wanted to understand my ability levels to make sure I had a hard, but safe workout,” said Fortin, who has worked with Reebok on a wide range of partnerships over the years, including CrossFit, the NBA, NFL, NHL, PGA, Cirque du Soleil, Avon, Global Women’s, Training, Reebok Boston Track Club and Midnight Runners.

“I had members who cheered me on when I was the last person still working out, and a workout that I felt for days—best soreness—and made me want to come back for more,” she added.

Q&A with Fortin:

How do you take your coffee?

Fortin: “Cold brew with a splash of almond milk”

Tell us about your Role with Reebok:

Fortin: “I have been part of Reebok going on 20 years this September, growing the brand from a temp position in 2001…Currently my team oversees the creation, development and execution of marketing and activation plans across key product stories like Nano, Floatride, DailyFit and more that help our markets around the world bring products to life and drive sell through.” 

What does a day in your life look like?

Fortin: “Being a fiance, a mom of an 11-month old and full-time executive it’s all about time management and juggling. A typical day’s schedule for me looks like this:

5:30-7 a.m.: Four mornings a week I rise with my baby girl and we have quality playtime before daycare. The other three mornings, I get a workout in while my fiance takes on baby duties.

7-8 a.m.: Daycare drop-off

8 a.m.-4 p.m.: Working with my team to bring to life our products to the consumer globally

4-5 p.m.: Daycare pick up and taking any final calls for the day

5-6 p.m.: Family time

6-7 p.m.: Dinner, bath, bed for the little one

7-8:30 p.m.: Dinner, dishes, prepping food for the next day

8:30-9 p.m.: Final emails of the day

9-10 p.m.: Relax, catch up with my fiance, watch a show

10 p.m.: Bed”

What’s your advice for up-and-coming women looking to pursue a career in the fitness space?

Fortin: “We as women tend to think there are ceilings to what we can do, or things we shouldn’t do, or risks we should take. But it’s not true. Just like when you’re working out in the gym, when working to be the best version of you, you must work at it, push yourself and have confidence. It’s the same in your career and life. Sometimes you must lay it all on the line to get to that next step. You might succeed or you might fail in that moment, but if you’re willing to go further the next time (you might) surprise yourself by how far you can go or where it might take you.”