The story.

After a couple months of teasing his new project, most recently in this training montage teaser trailer, Cole Sager is finally ready to reveal what he’s got up his sleeve.

Introducing “The Impact Project”.

A post shared by Cole Sager (@colesager35) on

OK. So what is it?

In a word, it’s an Android and iPhone fitness app. But to Cole it’s his way of being the change he wants to see in the world. One of those ways is leveraging the platform being built around CrossFit to inspire others to live their life with intention and purpose and to live out their dreams and big goals.

If you know anything about Cole Sager it’s that he wants to live his life a mile deep.

“I don’t just want to stay on the surface with people on social media,” Cole said. “I believe our lives were meant to benefit those around us. Our lives will go further together than they will separately or individually.”

OK, tell me more.

The Impact Project will come equipped with a workout journal, access to a community board which Cole will engage on, daily motivational quotes, Cole’s WODs with scaling options and yes there will be a podcast. Episodes 1 and 2 have already been recorded with Ben Bergeron and a local Spokane affiliate owner.

Everything above is totes free, and for those willing to pay a little extra (appx $20/mo) it’ll unlock a private Facebook group ran by personally Cole and Genessee as well as full training videos with strategy on how he approaches each WOD.

But more importantly, Cole wants to build a community that encourages people and supports others pursuing their goals.

I love that. So when’s it being released?

You can catch a few screenshots here and it’s tentatively scheduled to drop in the Apple and Google Play stores on March 12, two weeks from today.


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