Today, the CrossFit Games announced that they extended their existing contract with the city of Madison, WI through 2021. In 2016, they signed a three-year deal which made Madison the host city for the 2017, 2018 and 2019 Games.
What does CrossFit have to say about that?
“Last year we moved the Games from California for the first time. We were looking for a city that would embrace our community and competition in new ways. Madison immediately rose to the top. We see this as a great meeting place for our athletes and fans from around the world,” said CrossFit Games General Manager Justin Bergh. “Our first year in Madison proved that there is a great fit. Now we’re looking forward to extending our term and building this partnership. Our goal is to take our festival to new heights. We are looking forward to building excitement with the residents of Madison.”
Both parties are obviously happy with the results seen after just one year in Madison. In 2017, more than 70,000 spectators attended and more than $12 million in spending was generated throughout Dane County.
We haven’t seen any specific numbers on ticket sales for 2018, but we know that coliseum tickets for the 10,000 plus capacity Alliant Energy Center sold out on the first day. Additionally, CrossFit also announced that the North Park Stadium — which hosted events like the O-Course, Strongman’s Fear and burpees over hay bails — was expanded to seat more than 10,000.