Cutting Ties: Brands, Sponsors and Personalities Disassociate Themselves From CrossFit
The fallout from CrossFit founder and CEO Greg Glassman’s comments and actions continued with companies, brands, sponsors, and media personalities condemning, admonishing and cutting their ties to his company. As of Monday evening over 50 organizations and individuals announced through various social media channels their immediate disassociation with CrossFit.
One big thing: The actions by these companies and individuals will be a big hit in Glassman’s and CrossFit’s bank account as the company has seen it’s revenue stream from seminars strained from the COVID-19 pandemic and nearly 400 gyms have announced they are disaffiliating over the last 24 hours.
- Reebok, a long-standing partner with CrossFit, announced that they would cancel their negotiations on extending their 10-year partnership.
- WIT, the global online distributor of official CrossFit licensed products, announced they were immediately ceasing their association with CrossFit. This included removing the affiliate status of their London gym and removing all CrossFit associated products from their website.
- Brands synonymous with CrossFit soon followed suit including FITAID, NOBULL, ROMWOD, Competition Corner, Zevia, Bear Komplex and Born Primitive to name a few.
- CrossFit training programs like MisFit Athletics and CompTrain also announced their separation from the CrossFit brand.
- Media entities, coaches and personalities also announced their dissociation including Loud And Live Sports President Matt O’Keefe, Armen Hammer, Craig Ritchey, and Chris Hinshaw.
The List: Here is a list the Morning Chalk Up has compiled of companies, brands, sponsors, coaches, programmers and media personalities who have ended their partnership with CrossFit.
- OutWOD
- Reebok
- Woddity
- Joy and Claire
- NOBULL
- LRX Apparel
- Rogue Europe
- Below Parallel
- Mentality WOD
- Btwb
- Armen Hammer
- The Barbell Physio
- Wykie Etsebeth
- Sidekick
- Unbroken Magazine
- Reyllen Fitness
- Barbell Shrugged
- We Are Blue House
- FITAID
- Beam
- Tactic Nutrition
- Gymnastics Course
- ROMWOD
- Chris Hinshaw
- Grown Strong
- MPGA
- Street Parking
- Caribbean Fitness Community
- Mads Jacobsen
- Competition Corner
- Zevia
- The Training Plan
- Jami Tikkanen
- Masters HQ
- Burgener Strength
- Bear Komplex
- JST Train
- Loud And Live Sports
- Training Day Media
- WIT Fitness
- MisFit Athletics
- Russ Greene
- Carl Paoli
- Anthony Tom Photography
- Born Primitive
- Matt O’Keefe
- Clydesdale Fitness and Friends
- Talking Elite Fitness
- TRIFECTA
- SugarWOD
- Training Think Tank
- TRAIN
- CompTrain
- Deka Comp
- Teen & masters Championships
- Team Ritchey
- TRAINFTW
- Big Dawgs
Get the Newsletter
For a daily digest of all things CrossFit. Community, Competitions, Athletes, Tips, Recipes, Deals and more.
"*" indicates required fields
