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Dave Castro Promises to Change the Culture at CrossFit HQ

Jun 12, 2020 by

On Friday, CrossFit Inc.’s new CEO Dave Castro sent an email to CrossFit affiliates.

Castro addressed the various concerns raised by affiliate owners in recent days, including a lack of communication, lack of leadership and lack of support for affiliates.

One big thing: This letter acknowledges the hard work that CrossFit HQ and its new CEO has to do in the coming days, weeks and months. And, it’s a key first step in laying the groundwork to move the affiliate community forward in the wake of a tumultuous period.

Key takeaways: In his letter, Castro recognized the culture at CrossFit HQ needs to change.

  • “HQ needs to change — internally and externally — the way we treat each other,” he said.
  • “In the past, we’ve fallen short with our communication, both in what we say and how we say it.”
  • “Moving forward, we will roll out a series of substantial changes with a particular focus on enhancing the way CrossFit communicates with the affiliate community, starting with a weekly email centered on the needs and voices of the affiliates,” he added.

On the topic of diversity: Castro promised to continue efforts to ensure CrossFit is an inclusive community that serves communities in need.

  • Many of you have participated in such initiatives as CrossFit for Hope, Hope for Kenya, Steve’s Club, and Saved by the Barbell, to name a few. We will continue efforts such as these and make meaningful commitments to supporting grassroots initiatives that allow affiliates to effect positive change at the local level. We will work to make these efforts visible inside and outside the CrossFit community,” he said.

Castro closed out the email with a message of hope: “I’m here to listen to the community, and I’m committed to helping heal what’s been broken and making all feel welcome. We will recover from this. CrossFit affiliates will continue to be the advocates of fitness and health, and to serve as an unwavering source of support for their communities,” he said.


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